黑料门

Open Source Content Management Systems and Choosing a Sitebuilder

In聽the聽episode, we聽have a聽discussion with Jason Nickerson, the聽current head of聽the聽Joomla Capital Team聽鈥 a聽group of聽volunteers who lead the聽Joomla community.

We聽discuss different Content Management Systems: WordPress, Drupal, Joomla.

Transcript

Jesse: Richard, how is聽it聽going today?

Richard: It鈥檚 going great, I鈥檓 excited!

Jesse: Awesome, awesome, me聽too. We聽just had some lunch, and聽we聽are talking a聽little bit about today鈥檚 podcast. I聽think the聽reason I鈥檓 excited about today鈥檚 guest is聽that we鈥檙e working online, we聽work in聽e-commerce, so, a聽common question to聽people is聽like: 聯Where should I聽start? What site should I聽use to聽build this, here鈥檚 what I聽got to聽do?聰 Rich, I聽know you鈥檙e even going through this question right now?

Richard: Oh, yeah. It鈥檚 kind of聽that never-ending to聽go聽with the聽one that has all the聽feature sets that you might use someday, or聽do聽you just pick the聽one that has the聽feature set she needs right now and聽just get going and聽then adjust accordingly. We聽know that there鈥檚 those areas, those gray zones, where you kind of聽want to聽look ahead of聽time.

Jesse: Yeah.

Richard: But at聽the聽beginning, it鈥檚 daunting no聽matter what, 蹿辞谤听some people, right. Because, there are sites: WordPress, Joomla, like which one of聽these things do聽we聽grab?

Jesse: Yeah, absolutely. I聽played with a聽bunch of聽these on聽my聽own and聽different, different sites 蹿辞谤听different reasons. So, I聽thought today we聽would present a聽real option 蹿辞谤听黑料门 store owners and聽other e-commerce people out there with our guest today. Today we聽have Jason Nickerson; he鈥檚 the聽head of聽the聽Capital Team on聽the聽Joomla leadership team. Jason, welcome to聽the聽show.

Jason: Hi聽guys, how are you doing?

Jesse: Awesome, good!

Richard: Welcome, Jason.

Jason: Thanks 蹿辞谤听having me!

Jesse: Yeah, absolutely. So, I聽think we聽talked before the聽show here, you鈥檝e been in聽e-commerce 蹿辞谤听how long now?

Jason: Oh, Gosh, probably about fourteen years, maybe fifteen or聽more.

Jesse: Okay, so聽you鈥檝e had these same questions and聽people asking questions of聽you. 聯Where do聽I聽start, what platform should I聽use?聰

Jason: Oh聽yeah. And this is, I聽mean, I聽started before there was WordPress or聽Joomla, really, you know. I鈥檝e been starting with an聽open source shopping cart that was very difficult; it聽wasn鈥檛 like things are today, you know, I聽mean, we聽all look at, like, page builders and聽things like that. We鈥檝e all become very accustomed to聽uploading a聽plugin or聽extension with a聽zip file. Back then, you had to聽do聽the聽core editing of聽the聽code just to聽add features to聽it, which was a聽great start 蹿辞谤听me聽to聽get into and聽actually understand, you know, some of聽the聽programming languages and聽things that happened with e-commerce.

Jesse: So聽you know the聽code, you鈥檙e like an聽old school here of聽e-commerce.

Jason: Yeah!

Richard: What was it聽that actually prompted Joomla? Did you see something in聽WordPress, that you saw an聽opening and聽wanted to聽take advantage of聽it聽with Joomla? What was the聽inspiration?

Jason: I聽basically started, I聽had spent a聽lot of聽time in聽the聽music industry. I聽had a聽brick-and-mortar record store back in聽the聽day, I鈥檇 worked in聽some media, I聽have done some ANR 蹿辞谤听some large people and聽I聽kind of聽wanted to聽transition, and聽I聽saw like a聽big opening when the聽MP3聽Market came out.

And, I聽was basically into some dance music, and聽at聽the聽time there were some major players that were popping up, like (B-port) and聽some other download store. So, I聽started a聽digital record label, and聽I聽started it聽with osCommerce in聽PHP-Nuke. And, at聽that point, after I聽built the聽site I聽was working on聽it, I聽have a聽lot of聽people asking me聽to聽build websites. I聽really never wanted to聽get into the聽website building industry, because I聽just really knew that just about everybody鈥檚 brother or聽cousin could build a聽website. And, I聽didn鈥檛 think there was a聽big market that I聽wanted to聽get into.

So, I聽started actually doing some sites 蹿辞谤听people, and聽I聽came upon a聽situation, where I聽needed something larger than what I聽was doing. So, I聽did a聽little bit of聽research, and聽this was about the聽mid-2000s, and聽WordPress at聽the聽time was really just straight a聽blog, you know. There weren鈥檛 a聽lot of聽plugins, wasn鈥檛 e-commerce 蹿辞谤听it聽yet, I聽don鈥檛 believe at聽that time. And, it聽was my聽solution was 蹿辞谤听a聽real estate site and聽I聽actually just googled something, and聽I聽found out there was a聽solution 蹿辞谤听Joomla and聽having some experience with a聽PHP-Nuke 辞谤听补苍辞迟丑别谤 content-management-system, I聽was able to聽spend that side up聽in聽about a聽week, and聽I聽was very impressed with the聽features of聽Joomla, because again at聽that time WordPress was really out there pushing itself as聽a聽blogging platform, there was a聽huge ecosystem and聽Joomla actually has a聽vast ecosystem at聽that point it聽was really just driving, because Joomla had only been around 蹿辞谤听a聽couple years, and聽it聽needed all of聽these different features and聽stuff.

So, I聽started building stuff with Joomla and聽then I聽started my聽own company based around Joomla, making Joomla templates and聽extensions. And it聽is聽kind of聽funny on聽this, I聽believe, this month is聽the聽13th year of聽Joomla, and聽some 10th year of聽my聽company making Joomla templates and聽extensions. And, the聽funny thing that a聽lot of聽people don鈥檛 know about on聽some of聽these open source projects, such as聽WordPress and聽Joomla, is聽that they started as聽what it鈥檚 called a聽聯fork.聰

And, open source project is聽basically on聽open source code and聽is聽free, meaning you can download it聽蹿辞谤听free, you can edit it聽蹿辞谤听free, and聽as聽long as聽you leave the聽copyright and聽place you can take the聽whole code base and聽own creation things. So, today if聽I聽wanted to聽say: 聯Well, I聽don鈥檛 really like what Joomla is聽doing and聽I鈥檝e got eight people programs together, and聽I聽want to聽start Boomla, all I聽have to聽do聽is聽copy a聽Joomla code and聽leave the聽copyright place, called Boomla, and聽we鈥檙e good to聽go. And that鈥檚 how WordPress started, WordPress was a聽B2B blog, I聽believe. And, then a聽map forted over, and聽then WordPress came along, and聽Joomla is聽the聽same thing, it聽used to聽be聽called Mambo. And leadership said:聰 OK, let鈥檚 do聽Joomla.鈥 Mambo went away, I聽think it鈥檚 still around, but it鈥檚 never been as聽big as聽Joomla was because we聽got a聽lot of聽good leadership in聽there and聽stuff.

Jesse: Wow. So, I聽heard of聽Mambo before, and聽Joomla鈥檚 been around a聽long time now, but. So, it聽sounds like back in聽that early day, it聽was, like, you know, it聽was the聽main platform 蹿辞谤听building, you know, slightly more complex websites, is聽that fair?

Jason: Yes, yeah, yeah. It聽was really the聽solution if聽you wanted a聽true content management solution. It聽wasn鈥檛 done, WordPress really wasn鈥檛 even, like, called a聽blog, even if, you know, look this up聽in聽a聽way-back machine when it聽started, it聽was just a聽publishing platform. And, it聽really was the聽whole ecosystem that people were making plugins 蹿辞谤听it, that expanded into this monster to聽the聽bet is聽today, I聽mean, I聽really have no聽idea that WordPress was going to聽dominate how it聽has, you know, and聽that鈥檚 because of聽couple factors, they have wordpress.com, where you can start your own blog, but WordPress powers so聽much of聽the聽internet, it鈥檚 amazing.

You can look at聽trends and聽stuff and聽see how Joomla was neck-and-neck with WordPress and聽Drupal was kind of聽at聽the聽bottom, because the聽people that don鈥檛 know Drupal, Drupal is聽a聽source, or聽an聽open source content management system. But, you really need to聽be聽a聽coder to聽get a聽program, it鈥檚 really a聽deep learning curve, and聽that鈥檚 kind of聽going towards the聽enterprise level now. Drupal鈥檚 more interested in聽government鈥檚 jobs and聽more enterprise-level whereas Joomla and聽WordPress are more accessible to聽the聽end user. And now there鈥檚 just, it鈥檚 so聽amazing, what can be聽done with open source, I聽like to聽tell people on, you know, Joomla is聽gonna rave 蹿辞谤听version four right now, WordPress is聽version five, I聽believe Joomla puts out about three or聽four updates a聽year and聽a聽WordPress about the聽same.

And you could have this large tech company, say, a聽Microsoft and聽Internet Explorer and聽things. You see how it聽takes to聽update, even just common known bugs and聽stuff. And by聽doing it聽with open source and聽a聽team of聽volunteers, who are really passionate about the聽project, you can get a聽lot done quickly.

Jesse: Yeah, it鈥檚 amazing that. So, all those amazing updates that you鈥檙e talking about, that鈥檚 all volunteer work from volunteer coders around the聽world, is聽that the聽case?

Jason: Yeah, that is聽the聽interesting thing about Joomla, we鈥檝e got over 1300聽volunteers and, again Joomla is聽distinctly different than WordPress and聽Drupal, because WordPress, Matt has a聽company called 聯袗utomattic,聰 and聽that鈥檚, you know, they鈥檝e got start-up money, they鈥檝e had millions of聽dollars to聽promote WordPress, and聽they鈥檙e actually a聽company. And they have a聽full leadership, whereas Acquia does Drupal. And they are as聽well already full company, Joomla, we聽have a聽corporation called opening source matters, and聽that鈥檚 just there, because we聽have to聽have a聽leadership team to聽take care of聽the聽trademark and聽things like that, but everybody from the聽president to聽the聽coders, to聽the聽guy, who writes a聽documentation, to聽the聽person, who鈥檚 on聽the聽Forum, they鈥檙e all volunteers.

Jesse: And that includes the聽guy on聽a聽podcast as聽well, right?

Jason: Yes it聽is! But that鈥檚 a聽unique thing too. Most of聽these volunteers, we聽do聽this, because we聽want Joomla to聽be聽better and聽we聽do聽have a聽passion 蹿辞谤听Joomla and聽we聽all kind of聽work within the聽Joomla thing. People ask me聽all the聽time about my聽volunteer status; I聽tell them that. Well, honestly if聽somebody come up聽to聽me聽10聽years ago and聽said: 聯Hey, would you like to聽work in聽a聽project that is聽going to聽have, you know, a聽hundred million downloads, there is聽going to聽be聽13聽hundred or聽more people working with you, it鈥檚 going to聽have power 3%聽of聽the聽internet, and聽it鈥檚 going to聽be聽just awesome thing, but you鈥檙e never going to聽get paid.聰 I聽probably would have laughed and聽walked away. It聽took me聽a聽little to聽actually start with the聽community, I聽probably ran my聽company blindly, you know, making money off of聽Joomla 蹿辞谤听about six to聽seven years before I聽decided that I聽wanted to聽go聽ahead and聽volunteer my聽time to聽try to聽help Joomla and聽make Joomla a聽better product.

Jesse: Got it. So, you鈥檙e making money off of聽this is聽like extensions and聽themes, is聽that the聽main?

Jason: Yeah, my聽company JoomlaXTC聽鈥 Extension Template Club. We聽started off making just little plugins 蹿辞谤听it聽and聽the聽great thing about Joomla as聽it聽has the聽extension directory and聽things. And, after doing e-commerce some selling MP3s 蹿辞谤听$0.99, I鈥檓 setting up聽some e-commerce stores. I聽know how long it聽takes for, when you put a聽product up聽online and, in聽especially back in聽the聽early 2000s wasn鈥檛 this really hardcore SEO and聽stuff, you had to, you know, it聽took a聽couple of聽months, when you put some brand new online, unless you had a聽lot of聽money 蹿辞谤听advertising.

So, I聽own that round and聽seeing things, you know, slowly take off, but it聽was amazing to聽me聽when we聽started the聽company, we聽put up聽a聽couple things on聽the聽Joomla extension directory, and聽they just were selling and聽selling, and聽the聽money was growing and聽then we聽started moving in聽a聽templates, and聽I聽was just shocked, you know, when the聽first month, when we聽put something online, we聽probably sold at聽least 150聽products and聽not knowing how this digital download thing works, because, you know, we聽are selling a聽JPL and聽open source product, and聽it鈥檚 a聽digital download and聽you know the聽problem that people had with the聽media, and聽stuff people pirating stuff. I聽had no聽expectations 蹿辞谤听the聽long-term sales of聽it, but we聽did, like, an聽MP3聽player, capped out it聽about 30,000聽or聽40,000聽downloads within the聽first year. Yeah, unbelievable.

Jesse: They were looking 蹿辞谤听what you made and聽they鈥檙e paying, you know, could people give it聽to聽their buddy and聽be聽like: 聯Check out this software!聰 It聽was at聽like something you worried about at聽that time?

Jason: Yeah, you鈥檙e always worried about it聽in聽all honesty I聽believe that up聽before I聽even knew about Dremel extension clubs and聽things like that and聽template clubs, I聽think my聽buddy brought over a聽DVD and聽said: 聯Hey, I聽got this off a聽Torrent, check it聽out!聰 I聽started looking at聽these things and聽I聽went: 聯O, this is聽actually a聽company, company, called Joomla.聰 And I聽said: 聯Oh, I聽have to聽do聽this!聰

The great thing about, if聽you been a,聽you know, somebody who does websites, you know, templates have been really taking over 蹿辞谤听the聽last ten years, they kinda have been the聽go聽to. And most Joomla template clubs, you know, we聽offer you a聽year worth of聽new templates +聽the聽back catalogue, which most of聽them, like, at聽least a聽hundred, so聽蹿辞谤听$99聽a聽year you can get, you know, 120聽templates and聽when a聽started doing web design with Joomla, I聽mean, that was a聽great resource 蹿辞谤听me, and聽I聽was just going and聽signing up聽and, you know, that鈥檚 the聽subscription model, that is聽really taking over, you know, right now subscription boxes and聽things like that, that鈥檚 really huge and聽that鈥檚 something whereas being a聽Joomla developer 蹿辞谤听years, you know, I鈥檝e got very used to聽the聽subscription model, because most companies use that.

Jesse: So, let me聽take a聽step back, so聽蹿辞谤听any聽listeners, people are newer to聽the聽internet and聽how it聽works. Can you describe what a聽theme is聽for, this is聽蹿辞谤听somebody that never heard of聽a聽theme. Can you define it聽蹿辞谤听them?

Jason: Sure, sure. In聽WordPress, it聽called themes, in聽Joomla they called templates. I聽have no聽idea why we聽decided to聽call them templates and聽not themes.

Jesse: Is聽this a聽kinda like a聽little battle between WordPress and聽Joomla, like, just gonna call things different, you know.

Jason: I聽think in聽the聽beginning. So, what theme or聽template is聽it鈥檚 a聽pre-designed website. So, if聽you need a聽website to聽sell on聽sneakers with 黑料门, you could go聽and聽just look 蹿辞谤听a聽Joomla theme or聽a聽Joomla template 蹿辞谤听shoe sales or聽蹿辞谤听t-shirts sales or, you know, if聽you need a聽law office, I聽mean, the聽theme clubs are been going now for, I聽guess, probably about 10聽years. So, I聽don鈥檛 think there鈥檚 really anything out there that you鈥檙e going to聽be聽selling online that you can鈥檛 find a聽theme for.

Jesse: Sure, and聽so聽far, you know, 蹿辞谤听people that are unaware, you know, yeah you can search 蹿辞谤听a聽theme or聽template and聽whatever you want it鈥檚 going to聽be聽all the聽nice pictures are there. So, you know, of聽course you want your own pictures, you want your own text in聽there, but yeah, if聽you would like: 聯I聽sell sneakers, I聽need a聽sneaker theme.聰 You can start there, and, you know, you replace those pictures over time but at聽least the聽content and聽the聽pictures match. It鈥檚 a聽very good start, I聽guess,.

Jason: Yeah, it聽is聽a聽quick start and聽I鈥檓 even like season web developers 蹿辞谤听themes nowadays, because not necessarily that I鈥檓 going to聽look 蹿辞谤听a聽certain on聽a聽theme 蹿辞谤听a聽shoe store, but, you know, I聽can just start to聽look and聽see what themes I聽like and聽what theme that might actually suit my聽needs, because as聽we聽know, as聽you seeing pictures, that鈥檚 really background images and聽the聽demo content that define what the聽website is聽about. So, it鈥檚 more about picking the聽layouts and聽stuff, this has really been a聽huge go-to 蹿辞谤听marketing agencies, because they can quickly put on聽a聽theme or聽a聽template and聽there鈥檚, I聽think, it鈥檚 a聽Theme Forest has made a聽just a聽killing on聽this with a聽WordPress stuff and聽some of聽the聽WordPress things and聽after just ridiculous with, like, you download one theme, you鈥檝e got a聽hundred different styles of聽landing pages, I鈥檝e just scratched my聽head聽鈥 wow, that most of聽taking month.

Jesse: Yeah it聽is聽a聽pretty, amazing it鈥檚 amazing shortcut 蹿辞谤听people, that are just getting started online that, you know, I聽think people have this idea like: 聯Wow, I鈥檓 going to聽start my聽site, it鈥檚 going to聽be聽hard, I鈥檓 going to聽have to聽get a聽developer, I鈥檓 going to聽have to聽code.聰 And not really. Somebody鈥檚 already done the聽work, a聽theme developer, a聽theme author you know somebody like yourself is聽already did all the聽hard work and聽yes, you need to聽customize it聽afterwards, but It聽is聽really easy to聽get started online.

Jason: Yeah and聽it鈥檚 蹿辞谤听me聽a聽just getting easier, I聽mean, with the聽domination recently of聽Wix and聽Squarespace, you know. A聽Wix has been around 蹿辞谤听years and聽years, but as聽technology changes, you know, it聽got better. I聽think when it聽started it聽was using Flash and聽things, now that Flash is聽gone, you know, it鈥檚, and聽CSS3聽and聽all the聽advancements in聽the聽web have made it聽a聽really easy experience now with drag-and-drop and聽things like that.

That鈥檚 really translating over as聽well into a聽Joomla and聽into WordPress. I聽mean WordPress is聽about to聽release Gutenberg, which is聽an聽editor, in聽which you can easily, you know, add blocks of聽content and聽pre-designed layouts just with drag-and-drop. Some of聽the聽larger template clubs of聽Joomla like, JoomShaper, they have, what they called a聽聯template framework聰 and聽that鈥檚 something that really took off in聽the聽last 8聽years that we鈥檙e all, we鈥檙e really trying to聽do, we鈥檙e trying to聽build a聽quote framework 蹿辞谤听our users, where you could go聽into the聽backend with of聽the聽administrator of聽Joomla and聽the聽template area and聽change the聽colors of聽the聽website, change the聽website images do聽all of聽this without touching one line of聽 code. That鈥檚 was one of聽the聽largest things that have been happening, but now a聽lot of聽these people, like, JoomShaper I聽believe, You Theme the聽built it聽into their themes, where they have this integrated page builder and聽the聽drag-and-drop experience. So, when you鈥檙e using a聽template now on, 蹿辞谤听JoomShaper, you don鈥檛 have to聽go聽into the聽back-end at聽all, you can do聽all of聽your editings, just like Wix or聽Squarespace, right on聽the聽front-end, so. I聽think that the聽page builders are really revolutionizing things, you know, templates revolutionized things ten years ago.

Jesse: I聽personally know just enough code to聽screw things up.

Richard: It鈥檚 like my聽Spanish.

Jesse: Yeah! And I聽like: 聯Oh, I聽can probably delete this line. Oh, ups!聰 It鈥檚 awesome to聽hear that, like, Joomla is聽able to聽take from the聽site builders, right. Wix and聽Squarespace, they鈥檙e making this super easy too, I聽mean, it鈥檚 easy, right. You just log in, and聽you start on聽the聽site, if聽Joomla can now adapt that, I聽see a聽big future there, that鈥檚 awesome.

Jason: Yeah, it鈥檚 huge, and聽it鈥檚 something that needs to聽happen. I聽mean, I鈥檓 giving a聽talk at聽the聽upcoming cPanel conference in聽October, and聽I鈥檓 just talking about page builders, because that鈥檚 really where it鈥檚 going and聽the聽thing about the聽page builders too is聽that, you know, these proprietary systems, like Wix and聽Squarespace, yeah, they are great, and聽they are wonderful, but they have taken out a聽whole industry of聽the聽small business for, say, Joomla; or, since they do聽their own hosting, hosting companies are not getting that, and, I聽mean, one of聽the聽big thing hosting companies, is聽not allowed to聽do聽huge enterprise stuff, they really just share hosting, as聽probably, you know, where the聽money is聽蹿辞谤听them. So, I聽really see in聽the聽next five or聽ten years a聽dramatic change, and聽I聽look at聽it聽now, and聽going: 聯If we聽can do聽this now, these page builders and聽things鈥β There鈥檚 couple content management systems now, that are like an聽app, you can download it聽and聽you can do聽it聽on聽your computer, what happens, when, you know, Apple just include your website and聽use the聽iCloud to聽store your information, and聽yeah, it鈥檚 a聽dramatic change, it鈥檚 about to聽happen, I聽think.

Jesse: For sure, and, you know, where do聽you see it聽headed, I聽mean do聽you see those Wix鈥檚 and聽Weebly鈥檚 and聽Squarespace鈥檚 taking over a聽good chunk of聽that market?

Jason: Yeah, to聽start off with, and聽I聽think it鈥檚 really, a聽lot of聽people like inside the聽open-source communities are really nervous about this. There is聽a聽cause to聽be聽nervous but, we聽as聽the聽open-source communities, we聽need to聽develop tools, that can do聽things like that, but what we聽have to聽understand is聽that, you know, there鈥檚 so聽many people need to聽get online and聽if聽it聽gets them online by聽setting up聽there and聽see the聽restaurant or聽whatever if, a聽Wix and聽Squarespace, they can do聽your website, they can do聽you a,聽like an聽online business card 蹿辞谤听your website, but, you know, when it聽comes to, say, 3聽to聽5聽years down the聽line with your company, you know, what happens when you need to聽do聽something that they鈥檙e not doing? I聽know that they鈥檙e looking at聽the聽Content Management Systems. I聽know there鈥檚 going to聽become more robust. But, I聽think, you know, what I聽tell a聽lot of聽people that I聽know that do聽web design, that are really nervous and聽this, I聽said: 聯Well, really?聰 What they鈥檙e getting is, they鈥檙e getting the聽small client, who can鈥檛 afford your time, that鈥檚 the聽client that you probably really don鈥檛 want, because they want a聽lot, not willing to聽pay you a聽lot and聽if聽they can鈥檛 do聽it聽themselves, because I聽have friends of聽mine that have tried to聽use Squarespace and聽they鈥檙e not web designers, can you just build it聽蹿辞谤听me. And that鈥檚 great, but it鈥檚 kind of聽like a聽proving ground now, because so聽many people have an聽idea, and聽they put it聽online, and聽it聽either works or聽it聽doesn鈥檛. So, if聽it聽works, then at聽the聽end of聽that, then you have everything you need to聽take over, because if聽something that takes off in聽2聽years with a聽Wix or聽whatever people want a聽custom theme design, they鈥檙e going to聽want some customization that, you know, maybe Wix isn鈥檛 available to聽do, and聽already then you they have the聽site branded, they have income, they have all the聽content, they have everything necessary, you know, 蹿辞谤听a聽web developer to聽build the聽site.

Jesse: That鈥檚 interesting, that鈥檚 good, good take on聽it聽that. These easy DIY options are really just expanding the聽market, that there鈥檚 now more people can get online and, you know, like you said, they prove themselves, they prove they can make a聽little money now they got there enough money to聽pay a聽developer to聽take it聽to聽the聽next level, perhaps.

Jason: Right.

Jesse: So聽is聽that where you see Joomla, is聽that when Joomla comes in聽in聽that. Okay, maybe it鈥檚 not as聽easy as聽Squarespace, 蹿辞谤听instance, but if聽it鈥檚 not that much harder and聽if聽you want to聽build it聽蹿辞谤听the聽long haul, this might be聽a聽better option?

Jason: Yeah I聽see it聽is聽that, because Joomla has a聽lot of聽interesting features that, you know, maybe these website builders might not have. Joomla is聽now in聽75聽different languages and聽that includes some different dialects and聽stuff. It聽is聽the聽the聽largest multilingual CMS that鈥檚 out there. It聽has a聽lot of聽the聽core stuff built into it. And Joomla is聽always been looked at聽as聽in聽the聽big three of聽WordPress, Joomla and聽Drupal. WordPress is聽always the聽easiest, Joomla was, you know, a聽little bit harder, you need to聽understand a聽little more and聽then Drupal, no聽it鈥檚 way too hard. And, I聽think Joomla had got a聽real name 蹿辞谤听being more difficult, because there were more options inside of聽Joomla.

Let鈥 say the聽blog. WordPress is聽very easy, you have a聽few options, when you look at聽Joomla you鈥檝e got maybe 40聽different options, do聽you want to聽show the聽date, do聽you want to聽show tags, do聽you want to聽do聽this, do聽you want to聽do聽that. It鈥檚 ridiculous how many options there are. It聽can be聽a聽little daunting, when you have more menu items than, you know, another CMS it聽can look a聽little daunting, but once you actually use the聽system and聽realize that the聽power that it聽has, you know, it鈥檚 a聽lot better and聽we鈥檙e actually moving toward Joomla 4,聽I聽think Joomla 4聽will be聽out hopefully by聽the聽end of聽the聽year, if聽not聽鈥 at聽the聽beginning of聽the聽year. It鈥檚 a聽complete overhaul of聽the聽on聽the聽back end of聽Joomla as聽far as聽the聽UX聽team has worked 蹿辞谤听a聽few years and聽settled on聽a聽better look 蹿辞谤听the聽administration, 蹿辞谤听better, 蹿辞谤听worse I鈥檓 not going to聽say it聽looks more like WordPress, it聽looks like Joomla but things are arranged a聽little more, you know, under a聽standardization. It鈥檚 going to聽be聽a聽lot more accessible 蹿辞谤听a聽lot more people.

Jesse: Got it. So, if聽people logging in聽蹿辞谤听the聽first time to聽Joomla, they鈥檙e not going to聽be聽as聽overwhelmed as聽they might be聽right now where maybe that鈥檚 where that鈥檚 where the聽reputation came from?

Jason: Yeah, and聽with anything, I聽mean, anything somebody鈥檚 just starting out, it鈥檚 just a聽software program and聽that鈥檚 one thing people need to聽understand is聽that you鈥檙e not going to聽break everything. Try this menu link, see what this does, do聽that, I聽think most people now, I聽think that thing is聽really happening now, it鈥檚 just amazing to聽me聽is聽that, all these kids, all the聽stuff going on聽on聽tech, all these startups, all these young people that have grown up聽with the聽internet, with actually the聽internet being a聽thing. So, they don鈥檛 remember a聽time before, they鈥檙e not scared at聽all. They鈥檙e doing crazy stuff.

Jesse: That鈥檚 awesome. So聽is聽there any聽sneak peek on聽Joomla 蹿辞谤听the聽chicken talk about or聽is聽it聽a聽little hush hush?

Jason: Yeah, no, it鈥檚 available on聽the聽Joomla magazine on聽the聽Joomla.org, you can look up聽Joomla 4,聽there鈥檚 some screenshots. I聽believe with Joomla.org which are, it鈥檚 a聽launch.joomla.org, we聽just did that. It鈥檚 make sure it鈥檚 that: launch.joomla.org, that is聽where you can go聽ahead and聽set up聽a聽free Joomla site and聽from there I聽believe you can go聽ahead and聽Install the聽Alpha version of聽Joomla 4聽and聽test it聽out and聽get some more or聽less It鈥檚 just a聽preview 蹿辞谤听our extension developers, because we聽really found in聽the聽past, you know, we聽had a聽few problems going from Joomla 1聽to聽Joomla 2聽with doing some big code changes and聽breaking things 蹿辞谤听extension developers. That鈥檚 happened probably about close to聽8聽years ago, but it聽is聽still kind of聽a聽sticking point with people. So, we鈥檙e trying to聽be聽very open with the聽decoding of聽Joomla and聽letting everybody know way in聽advance about what it鈥檚 going to聽do聽if聽it鈥檚 going to聽break anything and聽let people test, because that鈥檚 the聽worst thing to聽have is聽to聽have a聽website and聽you update to聽the聽new version of聽the聽software and聽it聽breaks everything. That鈥檚 really where 黑料门 it鈥檚 a聽Wonderful solution 蹿辞谤听Joomla.

Jesse: For sure, I聽mean, one thing about Joomla is聽it鈥檚 not really known as聽an聽e-commerce platform, it聽says it鈥檚 a聽content management system so, you know, let鈥檚 talk about 黑料门 inside of聽Joomla. You鈥檝e been able to聽play with it聽a聽little bit. Do聽you have any聽early feedback on聽us?

Jason: Yeah, I聽think it鈥檚 a聽great system, you know there鈥檚 quite a聽lot of聽shopping carts out there 蹿辞谤听Joomla. One of聽the聽largest ones is聽called VirtueMart. It鈥檚 been around since probably close to聽the聽beginning of聽Joomla and聽it聽was a聽very robust system back when I聽was using it聽and聽I聽downloaded it聽I聽think I聽downloaded a聽couple-hundred-page document with all the聽directions and聽instructions which I聽printed them out and聽put them in聽a聽large binder that doesn鈥檛 happen to聽pay.

Jesse: You didn鈥檛 walk away and聽say: 聯Oh, man, not about this.聰

Jason: No, it聽was an聽e-commerce solution that I聽wanted to聽use but unfortunately I聽was talking about you know upgrades and聽stuff and聽done the聽greatest job in聽their upgrades and聽it鈥檚 a聽free extension many people still use it聽but at聽this point, no聽it鈥檚 not the聽go聽to, what are the聽聯go to聰 his right now is聽called J2Store, and聽that started as聽a聽very simple thing of聽inside of聽your blog content adding a聽shopping cart, and聽that allows 蹿辞谤听some pretty interesting things to聽you could go聽in聽if聽you know basic HTML you can create your product page very customized. About doing any聽kind of聽overrides or聽anything and聽that鈥檚 really growing to聽a聽very robust system.

But I聽think where 黑料门 really shines is聽on聽the聽future of聽e-commerce. You know one of聽the聽things with 黑料门 is聽that since it聽is聽you know a聽software-as-a-service type of聽platform and聽it鈥檚 just a聽plug-in that you install into Joomla and聽then it聽pulls in聽all of聽the聽all the聽products from 黑料门 into Joomla. You don鈥檛 have to聽worry about if聽there are some conflicts a聽with some JavaScript or聽CSS or聽whatever from what I聽found on聽everything works great. I聽kind of聽been trimming it聽as聽黑料门 is聽multi-platform 蹿辞谤听e-commerce, so聽if聽I聽have a聽client that has a聽WordPress site and聽wants to聽convert it聽to聽Joomla there is聽no聽worries and聽if聽they鈥檙e using your platform because all I聽have to聽do聽is聽install the聽plugin put in聽their code and聽I鈥檝e got their store inside of聽Joomla. So, the聽ability to聽move it聽like that you know and聽you don鈥檛 have to聽worry about if聽Joomla 4聽has some compatibility issues with other shopping carts. You鈥檙e going to聽be聽fine there you know. That鈥檚 the聽number one thing that I聽really love about the聽system.

Jesse: Yeah I聽think that鈥檚 something that, 蹿辞谤听people that use downloadable software, open-source. There are updates, right that there are when the聽next update comes there are patches and聽downloads and聽such. That might be聽fine 蹿辞谤听your CMS but man, you don鈥檛 really want your store to聽break. When things going wrong at聽least let me聽continue to聽make money well, while problems get fixed. So, I聽think that鈥檚 a聽big thing.

Jason: Exactly and聽I聽think some of聽the聽real benefits are things that you鈥檝e got are rolling out with selling your stuff on聽Instagram, Amazon just all these social network platforms. I鈥檝e got a聽client that I鈥檝e been building up聽a聽site 蹿辞谤听her and聽I聽was thinking about using the聽J2Store 蹿辞谤听Joomla and聽I聽had to聽actually sit down and聽have a聽conversation with her and聽find out: 聯Do you want to聽sell your products on聽Facebook and聽Instagram and聽do聽you want to聽have a聽point-of-sale option? Do聽you want to聽have an聽app?聰 And these are the聽conversations that I聽really can鈥檛 have with my聽client with say on聽the聽J2Store whatever.

Sure Joomla is聽robust and聽there are a聽lot of聽third-party extensions there鈥檚 a聽lot of聽ways that I聽can customize it. If聽somebody wanted me聽to聽use shopping cart and聽add this feature now that feature, I聽could do聽that, but by聽using 黑料门, you鈥檝e got it聽all built in. It聽just comes down to聽you know making them understand that in聽the聽long-term this is聽going to聽be聽better 蹿辞谤听you. I聽might be聽able to聽find a聽cheaper solution than you paying you know the聽$39聽and聽$99聽a聽month or聽whatever monthly, but, that kind of聽assures that, you鈥檙e always going to聽have the聽latest update. It鈥檚 not going to聽break and聽you have all of聽these wonderful features. I聽mean, can鈥檛 tell you how much I聽would charge somebody 蹿辞谤听a聽shopping cart app after I聽built that app or聽J2Store it聽would be聽a聽lot more than what they would pay to聽actually use the聽黑料门 system.

Jesse: I聽think that鈥檚 the聽thing is聽people look at聽that: 聯Well this one鈥檚 free, and聽I聽can just download it, right.聰 That鈥檚 free, well yeah, it鈥檚 free, but how much is聽your time worth. Richard, do聽you have some questions?

Richard: There was actually, I聽mean, there鈥檚 like three things I聽was going to聽say, just don鈥檛 want to聽interrupt you. You kind of聽answered some of聽this already but I聽would just ask straight to聽the聽point, if聽someone is聽starting from scratch right now and聽they鈥檙e looking 蹿辞谤听CMS, why Joomla?

Jason: Why Joomla. Well Joomla is, like I聽said it鈥檚 the聽number 2聽content management system out there. It聽is聽open-source, there are thousands of聽people worldwide that can help you and聽we聽have training videos on聽the聽website if聽you go聽to聽the聽website and聽you go聽to聽discover and聽learn. We聽have full documentation and聽training, there鈥檚 blogs and聽you can basically we聽have user groups all around the聽world so聽it鈥檚 very easy to聽look up聽a聽user group and聽go聽to聽a聽meetup and聽ask 蹿辞谤听help. so聽there鈥檚 always out like that. Using it聽because it鈥檚 not WordPress, hey that鈥檚 really your decision. I鈥檓 more or聽less an聽open-source evangelist so聽if聽you are using WordPress and聽you like WordPress聽鈥 continue to聽use WordPress. If聽you鈥檙e using WordPress and聽you want some more features and聽you want a聽little more control over say the聽code then check out Joomla. But it鈥檚 really what you feel comfortable with and, like I聽said, I聽downloaded 蹿辞谤听the聽first time and聽I聽already use a聽content management platform and聽I聽fell in聽love with it. If聽you don鈥檛 mind getting your hands dirty a聽little bit then Joomla is聽a聽great thing because we聽use a聽what鈥檚 called an聽MVC model. Basic people won鈥檛 understand that, but it鈥檚 a聽Model View Controller, so聽basically all the聽layouts the聽Joomla builds 蹿辞谤听the聽pages, it鈥檚 all editable inside of聽the聽template to聽where, if聽you want to聽change where the聽title of聽the聽article is聽above the聽image you can go聽in聽a聽very clean layout and聽look at聽that do聽that and, do聽that without actually doing any聽core override that鈥檚 something that WordPress doesn鈥檛 have, if聽you need to聽update WordPress, you need to聽customize in聽any聽way. You鈥檙e opening the聽code and聽I聽know that most people that don鈥檛 do聽blogs and聽don鈥檛 ever look at聽the聽code in聽WordPress聽鈥 it鈥檚 great. But I鈥檝e had some experiences with WordPress and聽it鈥檚 you have to聽go聽in聽and聽make a聽PHP file if聽you want to聽have a聽sidebar on聽one page or聽not another page. For the聽basic user, it鈥檚 kind of聽easy too because it鈥檚 very well-documented on聽a聽WordPress site. But it鈥檚 very confusing that just have a聽sidebar, you have to聽make this code when Joomla it聽use its modules, and聽you can define per menu what鈥檚 on聽this side or聽what鈥檚 on聽that sidebar. And, I鈥檇 say if聽you want multilingual, go聽with Joomla. That would be聽my聽number one is聽the聽multilingual features.

Jesse: So, yeah, let鈥檚 talk about international as聽well. So, I聽know at聽least I聽understood the聽Joomla might be聽stronger internationally may be聽like in聽the聽Latin American World or聽is聽there areas where Joomla has actually the聽bigger install base?

Jason: Europe. I聽would say that probably the聽largest contributions from coders are in聽Germany. We聽have a聽huge community in聽Italy and聽Africa, on聽things are we聽outside of聽a聽very large presence because Africa is聽a聽unique situation because they鈥檙e just technological enough to聽have some really cool advancements, but It鈥檚 running around with the聽latest smartphone. They have some flip phones and聽conversation of聽how do聽e-commerce on聽flip phones they figured that out, it鈥檚 moving forward, and聽we聽have a聽lot of聽good people that I聽think it聽is, I聽think on聽September 14th and聽15th is聽Joomla day Kenya. And I聽think right now is聽Joomla day Brazil, this weekend. So, we聽have these things called Joomla days, the聽more or聽less conference is聽where you can go聽and聽meet the聽people with the聽team and聽you can learn about developing with Joomla. Joomla days happen I鈥檇 say just about every month around the聽world.

Jesse: That鈥檚 a聽good time to聽meet people that can help developers probably with business contacts and聽things like that.

Jason: Oh, definitely. It鈥檚 great because the聽conference is聽more or聽less divided into a聽couple different sections. I聽mean the聽goal is聽to聽inform people about Joomla and聽give people who don鈥檛 know a聽lot about it, give them a聽good basics and聽let them know of聽things that they should be聽doing and聽things they shouldn鈥檛 be聽doing. For intermediate people, it聽gives a聽great time to聽learn more about Joomla. The networking is聽fantastic, I聽think that going to聽a聽Joomla day is聽essential if聽you鈥檙e inside of聽Joomla because you get to聽meet so聽many people and聽especially if聽you鈥檙e somebody that if聽your are developer it鈥檚 great because you know you really don鈥檛 know who else is聽out there and聽what they鈥檙e doing until you know you get to聽sit down and聽find out and聽you know you might find your next business partner or聽you know your next team member.

Jesse: Yeah that鈥檚 perfect. I聽think that is聽a聽good reminder to聽entrepreneurs out there in聽the聽online world. You think you can just make everything from your office you know you can make magic from your office alone but it聽is聽good to聽get out there to聽meet people and聽talk to聽people and聽do聽happy hour.

Richard: Well sounds like you just want to聽get a聽happy hour, Jess. I聽was just saying, there is聽something about that open-source community to聽your answer to聽the聽question a聽minute ago. Was, when it鈥檚 open source it聽just seems as聽if聽there鈥檚 a聽little more element of聽a聽community aspect to聽a聽community feel more people want to聽help out?

Jason: Oh, yeah! Because it鈥檚 a聽passion, I聽mean it聽really is聽a聽passion. I鈥檝e been doing a聽Joomla day in聽Tampa, it鈥檚 Joomla day Florida. I鈥檝e been doing that 蹿辞谤听3聽years now. We聽get over a聽hundred people and聽I聽do聽it聽normally in聽February or聽March which it鈥檚 kind of聽cold up聽North so聽a聽lot of聽people come from up聽North and聽we聽have people come from you know, Europe from last year we聽had Israel and聽Haiti and, many different areas and聽all come together and聽you know, like Jesse, I聽do聽like the聽after party, that is聽so聽nice.

Jesse: I聽wasn鈥檛 harassed at聽him in聽a聽bad way!

Richard: It聽is聽Friday, you know.

Jason: I聽just I聽really at聽this point, I聽love bringing new people into Joomla, it聽happens everyone, but you know, the聽Joomla people kind of聽like a聽family to聽me, so. I聽really like when I聽get the聽speaker鈥檚 come over and聽people that you know I聽haven鈥檛 seen in聽a聽year and聽I聽was so聽that鈥檚 why, so聽I聽like going to聽these events to聽more less then just hang out with all my聽friends now.

Jesse: Awesome. I聽hope we聽can bring some more 黑料门 people into the聽Joomla community. I聽know it鈥檚 actually pretty big chunk of聽our business as聽well. I聽think maybe because there aren鈥檛 that many there鈥檚 really no聽hosted carts in聽the聽Joomla world and聽so聽黑料门 fulfills that need. I鈥檓 hoping more people at聽Joomla can hear about 黑料门 and聽make their e-commerce lives easier at聽least. So, yeah, I聽appreciate your time here. So, Jason, where can our listeners find out more about you?

Jason: They can find out more about me鈥 they can follow me聽on聽Twitter is聽@jjoomla on聽Twitter. You can find out more about me聽on聽the聽Joomla website: Joomla.org under the聽community volunteer portal. You can look up聽the聽Joomlers that鈥檚 where everybody in聽Joomla is聽listed and聽my聽company is聽again is聽a聽JoomlaXTC.com. I鈥檓 also hosting a聽CMS Summit coming up聽on聽March the聽14th to聽the聽16th in聽Disney Springs Orlando, which we聽will be聽talking about Joomla, WordPress, Drupal, 黑料门, and聽BoldGrid, many different options 蹿辞谤听Content Management Solutions.

Jesse: Awesome! So聽everybody check out those options 蹿辞谤听Joomla. Particular that you鈥檙e looking 蹿辞谤听something with little more options 蹿辞谤听the聽future, that鈥檚 a聽perfect choice 蹿辞谤听you, so, Jason really appreciate it, Richard.

Richard: Thanks, Jason.

Jason: Thank you!

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