Jesse and Rich talk with Scott Carson and Stephanie Goodman about leveraging online tools and digital marketing to bring them to the top of their field. We walk through a specific example with unique tips.
Show Notes
- LiveLeap.com
Transcript
Jesse: Richie, a podcast day!
Richard: It鈥檚 that day, it鈥檚 not Friday this time.
Jesse: No, we did this one on Thursday, mixed it up.
Richard: Triple dipping.
Jesse: Yeah, absolutely. It鈥檚 conference week, so everything got a little thrown off on the schedule. For people who are listening to the podcast in order, which of course everybody is just dying to download on Fridays, you heard from last week that there were some conferences coming up and that鈥檚 where we鈥檙e at this week.
Richard: Yeah, it鈥檚 great, we just got back from Traffic & Conversion and ran into a friend that actually had just seen the day prior or two days prior at New Media Summit, a fellow podcaster. I鈥檓 definitely looking forward to this even though you might wonder at first why we brought on this particular niche that he specializes in, you鈥檒l get as soon as you get to know him and his personality and you hear the knowledge bombs he drops exactly why we brought him on. It鈥檚 why you want to go to these conferences. You can learn from people that are doing things, thinking outside the box, doing things in ways that when you鈥檙e just sitting in your office trying to do your thing, you kind of get stuck in a track and just doing the same thing over and over and really forward to this one.
Jesse: I think that same idea. I read and listen to a whole bunch of
Richard: So today we have on the show, WeCloseNotes which is actually Scott Carson and Stephanie Goodman. Welcome.
Scott: What鈥檚 up? (laughing) We鈥檙e excited to be here, guys, thanks for having us.
Richard: Yeah. So how was your experience at T&C by the way?
Scott: Exhausting. It鈥檚 the best way you would say, right, Steph?
Stephanie: Pretty much.
Scott: Because we were at NUMMI summit for days hanging out with everybody there, it was great, and then we flew across country to San Diego here which is our second home basically, and three amazing days just nuggets after nuggets, knowledge bombs, knowledge bombs at Traffic & Conversion. So just great.
Richard: Yeah. It was awesome, we got to meet at a party with another mutual friend Matt and Joe from the Hustle and Flowchart. So, first off just a little bit of backstory. What it is you do and how you got to do it? And then we鈥檒l get into kind of the secret sauce that helped you be successful in that. That鈥檚 where they鈥檙e going to actually get more of the meat.
Scott: Oh yeah, definitely. So going back over 11 years ago, I was a previous mortgage broker. You know back in 2008, of course, everything hit the fan as we know and so I jumped on the other side and start buying distressed debt. Distressed mortgages are a really small niche out there. There is only maybe totally 10,000 true debt investors. And back then there鈥檚 maybe five thousand because of everything that hit the fan. A lot of people walked away. So I started marketing online because that was the one way that I was using to share the deals that I was doing. It鈥檚 also helped me raise capital and it helped me lead to really exploding my business, because then I started getting booked on radio shows and asked to come to speak in real estate investment clubs and sharing what a distressed note is or what is mortgage investing. And it was great. In 2010, I sold everything that I owned in Austin, Texas except the dog and my truck and we jumped in the truck and drove what we thought would be like 30 weeks right across the country, turned into three plus years. And we leveraged our social media, we leveraged a lot of the online tools that I learned at Traffic & Conversion, other marketing conferences that really helped me explode my business, become the best at what I do in my industry now. Marketing is where everything is at, no matter what type of space that we鈥檙e all in. There鈥檚 one thing that unites us all. In today鈥檚 world, I believe you鈥檝e got to believe that you鈥檙e not just in the basket weaving, or the
Richard: Yeah, it鈥檚 funny I鈥檓 gonna hold up my phone here. So you鈥檙e not gonna be out of here. I see it on the podcast but I often say to clients like “This is our greatest opportunity. But it鈥檚 also our potentially greatest obstacle because it鈥檚 everybody鈥檚 opportunity.” We used to be mesmerized by the screens on the desk in the living room, otherwise known as the TV. And then we were mesmerized by our screens in the office and then the folding screens that went our backpacks and you know carry on. And then now we have them in our pocket and their screens within screens, within screens, and everyone鈥檚 fighting for attention. It starts with attention and marketing is the story that makes sales easy. If you have poor marketing, sales are hard. It sounds like based on that backstory there too that you were doing live events and then you kind of made your transition to say “Let鈥檚 be able to scale this better.” Is that when you started to make your move with the online?
Scott: Oh, totally. We did a lot of events, I was doing like
Richard: The failure or the correction?
Scott: The correction. (laughing) Thank you very much, thank you, Richard.
Richard: I don鈥檛 want you to get in trouble.
Scott: Exactly, thank you. We were going to put on this big event in Houston Texas when called the Build Your Legacy summit. I dropped 25 grand in marketing costs. The cost is 60 grand in AV and audio to have 300 people at it. And we sold like eight tickets.
Richard: Ouch.
Scott: Yeah. Buddy鈥檚 flying across the country. I was about to have a heart attack. I was stressed out. Steph can verify that. So we killed it, we killed the event and then when we were driving to Dallas, Steph had this great idea.
Stephanie: I turned around. We鈥檙e on the road to Dallas, and I turned around and the hamsters have been churning for two days and I鈥檓 like “Wait a second, we do all these webinars already. Why don鈥檛 we just do this online?” As much as we were tired of traveling and dealing with hotels and things like that and other people having to take time off work and to be with their family. Let鈥檚 try and put this thing online and see what happens. The worst that can happen is it鈥檚 a flop and we modify it, change, or we just don鈥檛 do it again. His eyes lit up and it was really cool because he looks at me: “That鈥檚 a good idea. Let鈥檚 do that.” And after that, we started doing our workshops. After that, we started doing our workshops virtually.
Scott: Yep. So it went really well. Next time we did it, we did this convention, we actually still do today called No Camp: content, actions, marketing, and profits. Do it all via like Zoom webinars, two rooms, 34 speakers, 700 paid sign ups from 30 states, 12 countries, recorded all. And it completely revolutionized the industry because a lot of people wanted to go to a hotel workshop but they don鈥檛 want to pay for travel or airfare or leave their kids at home. Now they can watch from their laptop, their computer or their smartphone and really take in a lot of the live content without the heavy overhead and time away from home.
Richard: I mean that鈥檚 part of it too. We love the conference, talking about the importance of going to conferences, but you want to be strategic. Because the true cost isn鈥檛 always just the ticket. It鈥檚 that time away from your business, the time away from your family, the time to fly and all the logistics of it. So with your first major move into online, where do you get started? Was it specifically back into the webinar piece, or what was your first step?
Scott: Our first step is that we are already using Zoom. And we just said: “OK, let鈥檚 just expand this”. Instead of doing an hour, let鈥檚 go make a turn into three days. And we do this all via this one software and what can we get people? We鈥檙e like “Yeah, we can do this very easy.” So we just went to our online marketing man to sell tickets and so we going out and speaking 10 times for one event. I just started leveraging Facebook. Facebook groups. Meetup.com, the other online portals where people started sharing what we were doing, what we had coming up, who was speaking and did it consistently enough. And tomorrow we鈥檙e still running a
Jesse: And paying as well.
Scott: That鈥檚 what it all comes down. (laughing) And a lot of people wanted to start off doing free events. Free has no value, there is no investment by the person either attending or listening, they鈥檙e not going to show up. So if someone does think of a site that鈥檚 what they charge. Your time is viable, what it鈥檚 47 or 97. Something, charge something so that you get serious people there because the last thing you want is to invite a bunch of people for free. And there鈥檚 no investment on their part. They don鈥檛 show up and then you鈥檙e left guessing who鈥檚 going to pay your money out of the way and trying to figure out.
Richard: Yeah, there is something to be said. I don鈥檛 think it was just fanatics. People do tend to pay attention to what they pay for. And I can鈥檛 tell you how many times. Now that鈥檚 the beauty of podcasting, you can still offer something for free i.e. they can listen to the podcast but we鈥檙e still gaining. The more successful say an 黑料门 listener is, the more they apply some of the things they learn, the longer they鈥檒l potentially be a customer. So it鈥檚 not always necessarily a direct sale but somewhere down the line, you definitely need to be getting paid. I was going to ask you, do you charge for that summit right out of the gate or do you do, I鈥檝e seen it done where they offer it for free that one time but if you want to buy the recordings or do you just charge them right from the beginning?
Scott: We do the opposite, we throw the recordings and I hate to say this but I think people sign up for recordings of an event is the biggest waste of time because it usually takes most conferences six months to deliver. I鈥檓 too busy in six months to go back and watch it. We do have early bird pricing. Now you want to save 99 bucks next month. It鈥檚 199. Next month is 299. Last minutes — 399 and 499 because you鈥檝e got some logistics to go to at the very end. But yes, charge in the beginning. Now we do cop some people in like if someone鈥檚 a past military or first responder will compliment our workshop for one time, we want to help them out. Or at times we鈥檒l run a special “Hey, invite a guest for free or bring a spouse.” Those are some simple things that we do but for the most part, it takes time, your time is valuable and what you鈥檙e offering somebody, it should be a value and make it because people will value that. And the big thing I tell entrepreneurs too, because we have a lot of them with real estate investors are coming out of the job, is nobody鈥檚 going to value your time until you start valuing it yourself. If you give it away, people are going to value it as cheap. If you charge for your time, we鈥檝e all got attorneys as buddies, right? What do they charge an hour, at least $250?
Richard: Exactly, 15 at the most. (laughing)
Scott: Just keep in mind that you鈥檙e valuable, you want to work with people that are going to value your time. There鈥檚 enough dead wood out there. I can鈥檛 price pigs that watch everything for free. It goes back to my high school college DJ shopping event, I had all the price picture.
Richard: So when you got started, you鈥檙e on Zoom, you鈥檙e doing these events. How did you first start marketing it? Did you mail to your list first, did you go back to social?
Scott: All the above. One of the most valuable things that people can do is first know who you鈥檙e targeting and know where they hang out. That鈥檚 targeting real estate investors, for the most part, we know that our ideal clients are
Jesse: Let鈥檚 dive into Octagon a little bit. You mentioned, maybe give an example of a new piece of content that you have in mind or something you鈥檙e working on. Go through the steps.
Scott: A lot of entrepreneurs are trying to sell something, right. So our asset is we are selling properties or nuts so we take a property back. We鈥檒l take a good picture of
Richard: Of which they could take a picture just to tag here. You, the listener, could take a picture of your product the same way that Scott鈥檚 going to start to unveil here and do the same thing. He鈥檚 just going to tell you from his perspective of how they do it to drive business back because this is the overall octagon for marketing to drive traffic to your site. So even though he鈥檚 going to reference from, he sells real estate services and prop other things that are around notes, you can take this same process and apply it to your
Scott: Exactly. It鈥檚 great stuff. Take a good picture, throw on Instagram. Your little story about what the picture is. “Hey, here鈥檚 a great property” and use the hashtags of whatever you鈥檙e people, whether it鈥檚 #entrepreneur, or #realestate, or #area or #cashflow, use those 11 hashtags in there to drive it. We鈥檝e got a good picture. Next thing we like to do is we鈥檒l do a short little video,
Jesse: When you鈥檙e making this video you actually do it live?
Scott: Yeah.
Jesse: You pushed the button for live on Facebook and then that鈥檚 recorded and then you download that later to use for you.
Scott: That鈥檚 correct. With the whole download button, then uploaded to YouTube and then we take that link. It鈥檚 a Facebook link or the YouTube link and then we send that to Rev.com and that鈥檚 a transcription service and they transcribe it because I don鈥檛 have time to sit there and transcribe what I talk.
Jesse: You don鈥檛 trust the YouTube?
Richard: You do talk fast.
Scott: Yeah, I talk fast. Most people have to put me on double slow to understand versus double speed.
Richard: They鈥檙e like “Wait a minute.” Correct me if I鈥檓 wrong but I鈥檓 almost positive. They transcribe by the minute.
Richard: A dollar a minute.
Richard: So did they adjust your pricing because they鈥檙e like “This is鈥�”. (laughing)
Scott: Yeah, “I guess he鈥檚 10 pounds into a
Jesse: Now let me backup and dig into that because I know that YouTube does their own transcription like the machine learning whatever, it鈥檚 not that good at all actually. So do you put it there, or do you put it in the description of below the video?
Scott: I put it in the description below the video because YouTube is only in the search of your title or your description or your keywords.
Jesse: Got it. If you鈥檙e lazy and you鈥檙e like “Man I got like 50 words in here and I can鈥檛 think of anything more.” Here鈥檚 your answer. Put a hold on a transcript.
Scott: I鈥檒l do this for my podcast as well. I have an hour podcast, it won鈥檛 fit, it only fit the first 5000 characters. Okay, so I put the YouTube link or the link that I want my people to go back to. If you鈥檙e selling something, you put a link with then go buy it. You want the title to be clean. You know something exactly what it is. Description, keywords that get my Youtube juices flowing. Which is also owned by Google so that helps Google juice kick in. Then we take that same transcription, that same video and the same photo for Instagram and we鈥檒l go over to LinkedIn and create a LinkedIn article, a little blog on LinkedIn which works really really well. People love to read those.
Jesse: Especially for your market.
Scott: Exactly. Exactly. If your clients are on LinkedIn, it鈥檚 perfect for a lot of things. And then we can take that article and then share that to Twitter, share it again to Facebook again, or share to different groups as an article.
Jesse: You share your LinkedIn article on those. OK, got it. Just making sure for people are listening. You haven鈥檛 mentioned anything doing a blog and website yet. There are a lot of free tools, you log in, you do a little bit of work but this is all available to everybody listening right now for free.
Scott: Exactly, because you don鈥檛 have to be a website expert to do these things. These are the lowest entry points, the easiest. The only thing that鈥檚 cost us anything would have been the Rev transcription, if it鈥檚
Jesse: So they publish the emails?
Scott: They publish one generic email that goes to everybody in the group.
Jesse: Oh, that鈥檚 a nugget.
Scott: Yeah, very big nugget. So like we have a part of 40 meetup groups in our biggest markets. But there are only the groups that publish the actual email. Maybe like Meetup620, meetup.com, or whatever the Tampa Bay area鈥� As long as I join that group and send an email from the email that I joined at the group. It鈥檒l go through the moderator, if it鈥檚 something that鈥檚 useful, they鈥檒l prove it. Now I just went out when he mailed out to 5000 people. So meetups are targeted, targeted people that are in the specific meetup.
Jesse: Yeah. Meetup groups for people that don鈥檛 know they鈥檙e very specific to very specific niches. I mean I鈥檝e been in some before and like. You name it. Yeah, the basket weaving, whatever random niche you think like. “I don鈥檛 know where to find my people.” Check out meetup. They might be there.
Scott: Oh yeah, totally whether you鈥檙e saving animals like Steph loves to do or you鈥檙e part of that awesome podcasters meetup or we have a meetup tonight with San Diego note investors with a small group of like 50 people. But it鈥檚 a very niche and
Richard: That鈥檚 great. And just the one thing I want to add to. Scott says he goes live and I believe based on what鈥檚 going on with the algorithms and they want to get as much reach as possible you too should go live. However, it sounds like nothing. You don鈥檛 have to go live now. You could do the same thing if someone wanted to take
Jesse: Exactly. Exactly and there are some tools out there that are pretty inexpensive, like you could use Lively.net which is a great service. You do one video and all then share across different groups that you鈥檝e got. It also posts LinkedIn and tells you “Hey, Scott Carson is going live on LinkedIn right now.” Also, I have a posting that goes at Twitter: “It鈥檚 Scott Carson going live now on Twitter” so it gets your audience
Jesse: So Lively will give you like a little countdown or something like. Or is it just when it goes live it鈥檚 recognized?
Scott: Exactly, when you go live, it recognizes you went live on your personal Facebook page, atomically shares into your business page any other groups you want and then to Twitter and then also to LinkedIn at the same time.
Jesse: So for all those people out there they鈥檙e holding their phone, doing whatever they鈥檙e going to be notified right then if they want to get a little five minutes of knowledge from that person they follow. Boom, you鈥檙e right there.
Scott: Exactly. Exactly. And then there are the other websites too like Repurpose.io was another great, it was like
Jesse: Yeah. And at the end of the day, all this octagon thing we started with a
Scott: I mean 80% of sales happen after the fifth contact. That鈥檚 what everybody has to realize. We live in such an impatient society. “I want it now. Give it to me now. I want my sandwich, my tacos delivered to me now.” I鈥檓 like, Jesus Christ, get your fat ass off the couch and go get your Taco Bell. All right. Yeah, but you can do everything delivered relatively easy but you just gotta do it again and again and again cause consistency is what really builds brand value. People know that you鈥檙e not. Yeah, we talked at the break about how when markets go down you have
Jesse: See you guys use Canva for your images.
Scott: Oh, daily.
Jesse: I do use it as well. I guess I refused to use Photoshop because I鈥檝e been doing this a long time and I still don鈥檛 know how to do it right. So yeah. Canva is a good tool. Is it Adobe Spark or am I thinking of that one?
Scott: That鈥檚 Photoshop or the Adobe Spark. Yeah, like the Adobe Spark. It鈥檚 a bunch of fun.
Jesse: Yeah. Bunch of bunch of stuff you can use. What do you use for your posting on social? Like do you just do it live on Twitter or do you use another tool?
Scott: There鈥檚 a couple of tools. We use Buffer because we鈥檝e different I mean Buffer is free. It is free for anyone who鈥檚 getting started. I think you do your Twitter, LinkedIn, Facebook, Pinterest, and allow you to do that schedule. Very easy to do for those that have side hustles or doing side hustles. That allows you to
Jesse: Get those pictures out there scheduled, and try to figure out what time they鈥檙e gonna be looking at Pinterest or whatever.
Scott: That鈥檚 the thing. If you have an Instagram account you go and see when people are looking at your views. You know the best time to post especially whether you can send an email or post something. Our biggest bang for a buck when we send an email. That鈥檚 Sunday night at like 6 and 7 p.m. They鈥檙e just starting to think about the weekend, they鈥檙e getting that “I have to go back to work tomorrow.” Checking their emails and they start saying “Oh, hey, there鈥檚 an email” and you read about this “Oh, this looks exciting. I鈥檓 feeling really crappy about my job. I want to do something different or I want to buy the stuff.” That鈥檚 a great way to hit them and then using
b>Jesse: Yeah, that鈥檚 good. Good advice too because if you鈥檝e been around a while there鈥檚 this old idea of “send your emails on Tuesday through Thursday at from 10 a.m. to 2 p.m. Period.” There was never like that, that was not to be questioned.
Scott: It was a law according to God. (laughing)
Jesse: I鈥檝e heard it so many times like I remember that鈥檚 when you do it. Well, maybe if you鈥檙e in a specific business niche where you know somebody is sitting in that in their office read an email. But most people right now are actually not reading the email at the office, they read an email on their phone and like you said for social maybe you鈥檙e not actually reading you鈥檙e not looking at Pinterest in the office at 10 a.m. on Tuesday. That鈥檚 like the time you actually get your work done. Think about when you were a customer base is actually looking when they want to see the stuff that you鈥檙e putting out there. Right. Like you guys actually your niche is probably Sunday night. That makes a ton of sense because they got to go to work in the morning. Yeah, makes perfect sense for
Scott: That鈥檚 such a great, great tip. Think about your client being one person. Think about that it鈥檚 Jesse that you鈥檙e marketing to, not Jesse and his thousand friends because that鈥檚 not effective but create your marketing where you鈥檙e talking like you鈥檙e having a one on one conversation. And you鈥檒l have so much bigger impact and response rate and just do it a couple of times. That鈥檚 the biggest thing I think most people that we said early get impatient. They send an email out to a marketing pitch. “Ah, this doesn鈥檛 work.” Just gotta do it. Keep doing it. You鈥檙e gonna get better. Embrace the word. I like to say embrace the suck because we all suck it beginning. And we just get better by failing forward.
Jesse: Yeah, that鈥檚 perfect. I do a lot of stuff on the side as well, stuff at 黑料门. And you know sometimes it is tough. You鈥檙e not in the mood. I sent an email blast this morning for something I wasn鈥檛 really in the mood but I just “All right, copy, paste, let鈥檚 just do this, press, send. All right. I鈥檓 done.” We got one got out right and same with social. You think “What am I doing here?” But you get the pictures, you take the pictures, do your captions, do the hashtags and eventually, that following will鈥� It鈥檒l happen.
Scott: It鈥檚 one of those things if you鈥檙e using the same hashtags, just open up notepad on your cell phone and type it once, save it that way, just copy pasting back and forth.
Jesse: I got to do that. I鈥檝e heard this tip before, I鈥檝e heard it several times.
Scott: Do it now. (laughing)
Jesse: Open notepad.
Jesse: Open notepad. It is a pain in the butt, you quit on the third house together.
Scott: That鈥檚 enough. (laughing)
Richard: I also love the little hacks on your smartphone like being able to put like XX or whatever and put in your website names. You don鈥檛 even have to go back in and do that.
Scott: So easy to go to XXX. (laughing)
Richard: It鈥檚 a family show, a family show. One of the things I was going to ask when you were talking about the five touchpoints and beyond. Do you do any retargeting with this or you pretty much trying to stay away from ads?
Scott: We don鈥檛 do a lot of pixels. All I need to as I found out this week at Traffic & Conversion from my best friend from Austin, he鈥檚 the best at what he does. We do a little bit, more or so with our email. I see emails who didn鈥檛 buy and targeting those lists that didn鈥檛 buy. What鈥檚 the situation or do you need a special discount, those kinds of things. That helps us with something like “a little extra bonus 25% off or we will give you a bonus to sign up now on this.”
Richard: So even you learn at conferences.
Scott: I do.
Richard: That鈥檚 great. Trying to bring it full circle here. Look at the success that Scott has had and he鈥檚 not even doing the paid advertising like Jesse.
Jesse: I caught that because I鈥檓 a paid advertising guy.
Richard: That鈥檚 his main job and that鈥檚 his main success from this. While on store he鈥檚 got other things going on too, but it鈥檚 just a perfect example, you literally have both of their sides of the table here. You have organic content creation and you can be successful. You can do paid and be successful you both can learn from each other. We all can learn from you both.
Scott: The church of
Richard: Before we get back into, let them know where they can learn more about you and all that. What would you say if someone was starting today from scratch with the Octagon be the path that you would tell them to go just to get started right away.
Scott: Oh, amen. Totally, it鈥檚 open to everybody, it doesn鈥檛 cost you anything except your time initially. Most of the things that we discussed are just free. You just got to spend time there. That鈥檚 where it鈥檚 at Facebook, LinkedIn, easy ways, Meetup.com. Go find where your tribe hangs out and spend time there, be consistent about it. That鈥檚 the thing, be consistent, post at the same time, post on a regular basis. You may be using Instagram Stories instead of posting on Instagram, but it鈥檚 alerting the followers, after that you鈥檙e posting. So just post on a regular basis and then interact. If people respond to a post, “Thanks for liking, thanks for the comment. What do you do?” Try to be interactive with your audience. And then they are like “Wow, it鈥檚 not some bot”. “Richie is a real person. Jesse is a real person.” “I can talk to these people”. A lot of people are scared of social because of bots, it鈥檚 not really. People don鈥檛 want to feel like a number, they want to feel like a real person. And that鈥檚 the thing of social is having that one conversation once getting too many, to lead to individual conversations. And that鈥檚 where you close things as individual
Jesse: It鈥檚 tough because when you post these things on social of course people respond and then it feels like such a task like “All right, I got to respond.” But that鈥檚 part of the grind. You have to do that. I know what it鈥檚 like too when you start off an Instagram profile you have like 20 followers you like a “Man, is this worth it?” But you do have to stay after it is if you reach out to other people and
Scott: I have a friend who uses Facebook Marketplace to sell stuff. She rehabs houses and stuff like that. She鈥檒l sell the dirty carpet. Literally, she鈥檒l get online, take a picture of the carpet, won鈥檛 rip it out, will just post on Facebook Marketplace. Then have like two or three people coming up here to pay twenty bucks for the dirty carpet and they鈥檒l do the rehab, pull it out yourself. It鈥檚 funny, I鈥檓 like “You鈥檙e the Trash Queen. She鈥檚 like ‘Shut up, I paid for my new shoes by Facebook Marketplace.’ (laughing)
Richard: My wife swears by Facebook Marketplace. She loves it. Yeah, it鈥檚 whole another conversation. So one of the things that you said there that really struck me when you were talking about the automation and using these tools is a lot of our listeners are one man, one woman shows and this is a way to be able to scale in a whole another way. We鈥檙e ‘Okay,12 bucks, 50 bucks, 29 bucks’. Add those together, it鈥檚 still cheaper than a person out now, we鈥檇 love to employ people and you obviously have other people with your company. But yeah, that鈥檚 really important. You can repurpose everything, you say the message once and get it in a video. You can get in a text, you get audio, you can cover all the modalities. You get it Buffer, or Hootsuite and you get it to go out to all these things. So now you鈥檙e not going to have to individually post all these things. Definitely for that person who鈥檚 just getting started like that it鈥檚 super jams. Thank you so much, appreciate that.
Scott: No problem. If you鈥檙e scared of a platform, do yourself a favor — just ask. Go to a meetup group. Call in, talk. A lot of times we have found especially more seasoned students, they鈥檒l hire a kid from the local college who studying this now social media entrepreneurship. And they鈥檒l hire for 40 hours, would be like 10 bucks an hour for like 10 hours a week. They come in to help get started for 90 days and then maybe move into having to assist
Richard: That鈥檚 awesome. People have got to experience you. They know they can probably feel through their headphones how much you care about helping people and thank you so much for coming on the show. And I mean, it鈥檚 obviously not your niche target market, but hey, this just shows how much you believe in putting your message out there and sharing and helping people out. So super appreciate that and in appreciation of that, we really would love you to share. Like if someone wants to get to know more about you and more about what you鈥檙e doing and what鈥檚 going on in the world of distress notes. And where should they go?
Scott: One is our website WeCloseNotes.com. That鈥檚 our main landing point, WeCloseNotes.com. We have a little podcast, the podcast called the NoteCloser Show, anywhere that you listen to podcasts available. Those are two things. If you google Scott Carson the Note guy, I鈥檓 everywhere the internet, so it鈥檚 hard not to miss me right, Steph.
Stephanie: It鈥檚 true.
Scott: Those are easiest places. Two things — Scott Carson, WeCloseNotes.com. I鈥檓 not a footballer for an English football team though. (laughing) There鈥檚 a Scott Carson, who鈥檚 bad.
Jesse: Are you guys battling for SEO ratings?
Scott: A funny story. I was like googling something like swag one day. I found I Heart Scott Carson. I was like ‘Wow, I got a fan club. No, wait, that鈥檚 not my fan club.’
Jesse: How many did you buy? (laughing)
Richard: That鈥檚 funny. Glad we went to the conference. Glad to see your New Media Summit too, that was awesome.
Scott: Great, man. I love podcasting, it鈥檚 such a great group of people. Earlier, I dropped a word that we use with real estate investing, called ‘coopetition’. It鈥檚 when cooperation and competition come together. as podcasters We鈥檙e all trying to drive her own audience, driving people to our websites, trying to do whatever it is, but it鈥檚 such a friendly cooperative community. At New Media Summit, 200 people coming together. Traffic & Conversion Summit had 6000 + people coming together to really work on each other鈥檚 businesses. It鈥檚 such a great place to be.
Jesse: I think it kind of brings a full circle to why we want to bring in here. You get out there, everybody go visit the conferences, meet people, get out there, shake some hands. Bye, Scott and Stephanie, I really appreciate you coming on the show.
Scott: Bye, Jesse, thank you.
