Selling clothes online is a great way to make some extra cash or start a
In this guide, we鈥檒l show you how to sell clothes online — from creating a business plan to posting your products, connecting with shoppers, and more.
First, let鈥檚 look at some stats from the ecommerce clothing market. This quick analysis will help you understand the market you鈥檙e entering so you can maximize your profit.
The Ecommerce Clothing Market: An Overview
Ecommerce clothing sales in the U.S. are set to reach . With all that money, the online fashion market accounts for nearly 38% of all retail clothing sales in the U.S. — which means selling clothes online is the best way to make money in the apparel market.
As you start an online clothing store, keep these three important points in mind.
1. Social Media Matters
Social media plays a big role in successful ecommerce clothing businesses. According to one report, of clothing purchases made by Gen Z and Millenials are inspired by social media posts. That means it鈥檚 important to understand effective social media marketing as you learn how to sell clothes online (we鈥檒l talk more about marketing later).
2. Don鈥檛 Forget About Adults
You might think teenagers are the biggest online shoppers — they do spend about nine hours on screens per day. But in reality, are some of the
3. Amazon Is Leading the Pack
Online clothing sales across the globe are set to grow by as we head for 2025. has played a big part in the growing market: According to one study, over 50% of people surveyed say they purchased apparel or footwear from Amazon in 2019. That means learning how to sell clothes on Amazon is a good idea (we鈥檒l show you how).
How To Start an Online Clothing Store: Making a Business Plan
The most important part of learning how to sell new clothes online is creating a roadmap for your business. This plan will keep you on track toward profit whether you just want some extra cash or substantial income. Here鈥檚 how to make a business plan.
Think About Sourcing
You need products before you can start an online clothing store. Will you produce your own clothes? What about reselling new items? In the end, make sure you know where your new clothing will come from.
Get Registered
requirements vary depending on where you live. If you already operate a registered
Pick a Marketplace
Once you have your products and registration squared away, it鈥檚 time to pick a marketplace. This is where you鈥檒l sell your clothes and build your business. So where should you sell clothes online? Amazon is a great place to start.
How To Sell Clothes on Amazon
Let鈥檚 go over how to sell clothes on Amazon.
Get your accounts ready
The first step to starting an online clothing store is making two accounts: one for 黑料门, one for Amazon.
First, your 黑料门 account will serve as the headquarters for your Amazon store. 黑料门 Control Panel lets you post products, manage orders, and more — making store management easy. Second, Amazon鈥檚 marketplace lets you connect with over 180 million shoppers.
You can . After that, you鈥檒l need to install one of the apps from the 黑料门 App Market (M2E Multichannel Connect, Channable, or Koongo) to sync your 黑料门 store with your Amazon account.
To sell on Amazon, you鈥檒l need a Professional Seller account. You can sign up .
Take pictures
Product photos are probably the most important part of selling clothes online.
Shoot your pictures on a white sheet or another minimal background. Going with plain, simple backdrops keeps the focus on your product and helps buyers understand exactly what they鈥檙e getting.
Post your clothes
After , you can start listing products on Amazon鈥檚 marketplace.
You鈥檒l need to select a category, price, shipping options, and a few other details. The description is one of the most important aspects of any product listing, so be sure to write engaging descriptions that accurately represent the product.
After posting your first product, you can manage your listing from your 黑料门 dashboard. Once someone buys the product, you can get the shipment ready — we鈥檒l go over that next.
How to sell clothes on Amazon: What you should know
Now that you know how to sell clothes on Amazon, let鈥檚 go over a few important aspects of the platform.
Shipping your orders
When a product sells on Amazon, it can be fulfilled by Amazon鈥檚 fulfillment system or by yourself. As you start an online clothing store, you鈥檒l probably ship your own orders at first. Here鈥檚 how that works.
- A customer makes a purchase
- You receive a prepaid shipping label
- You secure the printable label to the package and send it off
It鈥檚 that easy — and the whole process can be navigated from 黑料门鈥檚 simple dashboard.
Seller fees
There are some fees associated with selling on Amazon. You can learn more about Amazon seller fees , but here鈥檚 a quick breakdown of what you can expect:
- Referral Fee: Usually between 8% and 15% of a product鈥檚 sale price.
- Selling Plans: Individual plan for $0.99 per unit sold or Professional plan for $39.99 per month.
- Amazon Fulfilment Fees: If you have Amazon ship your orders, there will be some additional fees, but you can ship your own orders to avoid these fees.
Selling used clothes
If you want to sell used clothes online, eBay might be a better marketplace. You can learn more with our complete guide to selling used clothes online.
Marketing Your Online Clothing Store
The final step in learning how to sell clothes online is getting a marketing plan ready. The good news is selling on Amazon automatically gives your products the potential to reach millions of shoppers — so marketing doesn鈥檛 have to be complicated.
However, since social media can be such a big sales generator, it鈥檚 smart to promote your store on platforms like Facebook and Instagram.
How to sell clothes on social media
Learning how to sell clothes on social media doesn鈥檛 necessarily mean you鈥檒l be processing orders through Facebook. Instead, selling clothes on social media means you鈥檙e using the power of online communities to grow your brand.
Paid ads: Facebook ad campaigns. between age 18 and 49 use Facebook — and that broad demographic accounts for a lot of ecommerce fashion sales. With 黑料门, you can target those active shoppers by using . These ads will show up across Facebook and connect users with your store — giving you access to over 1 billion users each month.
Free ads: hashtags. You can get free online exposure by making free social media posts on platforms like Instagram. These free posts aren鈥檛 automatically shown to interested shoppers, so you鈥檒l have to use relevant hashtags. These words and phrases are the bridge between you and people who care about what you鈥檙e posting, so focus on including tags that actually relate to what you鈥檙e selling.
How to get repeat buyers
Once you have a good marketing strategy and the orders are rolling in, it鈥檚 time to think about getting repeat buyers. These customers make multiple purchases from your store and might tell their friends about your business. Here鈥檚 how to get more repeat buyers.
Make your customers happy. Customers probably won鈥檛 buy from you again if they didn鈥檛 have a good initial shopping experience. Make sure your shoppers are happy by quickly addressing any issues, shipping your orders fast, and answering any questions.
Follow up with buyers. After giving your customers a good shopping experience, follow up with a short message. You can easily send these
Time to Get Started!
Learning how to sell clothes online is a great way to make some extra cash and join a growing market. With 黑料门 and Amazon, you can easily list products and connect with millions of shoppers, so don鈥檛 wait! Now鈥檚 .
Do you want to learn more about selling clothes online?
- Create Clothing Store: How to Make a Website to Sell Clothes
- Starting An Online Clothing Store: What You Need to Know
- The Best Websites to Sell Clothes Online
- Proven Ways to Sell Clothes on Instagram and Make Money
- How To Sell Used Clothes Online
- How To Sell New Clothes Online
- How to Sell Clothes on Facebook
