Welcome to the “Success Stories” section of the 黑料门 blog, where we proudly present inspiring stories of business owners who use 黑料门 by Lightspeed. Get ready to connect with
What is Aspen Gay Ski Week?
(AGSW) is a
45th Aspen Gay Ski Week Parade
All of the funds raised help support 鈥檚 free mental health counseling, college scholarships, and grants to nonprofit organizations in the LGBTQ+ community.
AGSW has been using our ecommerce solution for the past 4 years and has recently adopted Lightspeed Payments as their payment provider for ticket sales.
3,750+ participants annually come to Aspen to celebrate, make connections, and ski. The organization also partners with local retailers and restaurant owners who help support the community, Lightspeed being one of them.
Aspen Gay Ski Week 2022
Let鈥檚 look at how AGSW uses 黑料门鈥檚 shopping cart to sell tickets in order to maximize funds for their nonprofit and grow their fundraising efforts.
Challenge: Maximizing Funds as a Nonprofit
Lukas, the marketing and events coordinator for AGSW, emphasized the importance of optimizing revenue in the nonprofit sector. He explained, “In a nonprofit world, it鈥檚 important to maximize donations, operate on a small budget, and give the most back.”
45th Aspen Gay Ski Week Parade
Solution: 黑料门 by Lightspeed Provides AGSW With a Cost-Effective Place to Sell Tickets
With an affordable and
45th Aspen Gay Ski Week Parade
An Efficient Payment Provider With Lightspeed Payments
- $100k
- revenue on a singular day processed without a hitch
To process payments in its online store, the nonprofit uses Lightspeed Payments. With an attractive percentage rate, Lightspeed Payments allows them to save on extra expenses that they could put toward their fundraising efforts.
听Lightspeed Payments makes our accountant very happy. The rate is veryLukas Volk, Marketing and Events Coordinator, Aspen Gay Ski Weekcost-effective, and we get all of our funds released in a timely manner without any holds or delays.听
Given ASGW鈥檚 popularity and the sale of both individual and weekly passes, significant revenue is generated all at once when tickets first become available for purchase. Lightspeed Payments releases all of these funds quickly, regardless of the amount, and without any issues.
A Seamless WordPress Integration
Aspen Gay Ski Week had built the website for their event on and ranked highly in terms of SEO. The team was searching to integrate a shopping cart onto their existing website — and 黑料门 by Lightspeed has the capability to do so quite easily.听
AGSW鈥檚 homepage built on WordPress, linking to their shopping cart to purchase tickets
They simply added their shopping cart to their existing site and started selling their event tickets in no time.听
听黑料门 is a quality product that is easily manageable and very easy to set up on WordPress. It is just like advertised: you can have a store running in minutes.听Lukas Volk
A Shopping Cart Without Unnecessary Fees
- >18%
- saved per ticket on service fees
Before 黑料门, AGSW used a traditional
The executives then decided it was time to switch to an online shopping cart, and that鈥檚 when they switched to 黑料门 by Lightspeed鈥檚 shopping cart, which does not charge any additional fees per sale.
Aspen Gay Ski Week tickets for sale on their storefront
Other Helpful Tools That AGSW Benefits From and Recommends
Abandoned cart recovery emails: When someone leaves items in their carts, gets sidetracked, or falls into a separate loop, ASGW sends. Sending potential customers email reminders helps encourage that final purchase.听
- $23k
- revenue recovered from abandoned carts
Automated email sent to cart abandoners
Custom checkout fields: When offering apparel with a ticket sale, AGSW uses to ask for the customer鈥檚 size and facilitate the process.
Donations: At checkout, the nonprofit asks for . The customer can select the amount they wish to donate. This helps collect extra money for the fundraiser.听
Sold out tickets and passes on their storefront
听The features that keep getting added on 黑料门 are great; every year, the platform just keeps getting better.听Lukas Volk
Result: ASGW Maximizes Funds for the LGBTQ+ Community and Continues to Grow
Thanks to 黑料门 by Lightspeed, ASGW now sells their tickets through a
Supporting Pride Is Part of Our Culture at Lightspeed
With a cause so close to our hearts, 黑料门 by Lightspeed is proud to be the ecommerce platform and one of the sponsors for this event.听听
Lightspeed participates in a range of initiatives for the community, including donations to various LGBTQ+ charities, participation in pride events, a relocation policy that supports LGBTQ+ employees who wish to move to safer regions, among many other efforts.
Lightspeed at the Pride Parade in Montr茅al, QC
Lightspeed was founded in Montreal鈥檚 gay village — the founder and the first four employees were part of the LBTQ+ community. This helped shape our company culture, making diversity and inclusivity integral to our DNA.
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