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What You Need to Know Before Starting an Online Grocery Store

These days, it’s possible toÌýbuy andÌýsell just about anything online. ItÌýwasn’t all that long ago that buying books andÌýelectronics online was aÌýnew fad. But today, there are very few items you can’t find inÌýonline stores.

One ofÌýtheÌýmost recent trends inÌýecommerce isÌýtheÌýrise ofÌýonline grocery shopping. The trend ofÌýbuying food online had already begun prior toÌý2020. But theÌýCOVID-19Ìýpandemic helped popularize (and necessitate) theÌýidea ofÌýbuying groceries online. Today, setting upÌýanÌýonline grocery store isÌýaÌýcompletely viable business option forÌýecommerce entrepreneurs. IfÌýthis interests you, here isÌýeverything you should know about how toÌýstart anÌýonline grocery store.

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How Much Investment IsÌýNeeded toÌýStart anÌýOnline Grocery Store?

The first concern forÌýmany entrepreneurs thinking ofÌýstarting anÌýonline grocery store isÌýhow much itÌýwill cost. While itÌýwill require some financial investment, theÌýcommitment isÌýnot asÌýmuch asÌýyou would expect. However, there are some key expenses toÌýconsider when starting aÌýgrocery business.

One ofÌýtheÌýfees that isÌýunique toÌýgrocery stores isÌýaÌý. Retail food licenses are issued byÌýstate orÌýlocal government agencies, soÌýyou will need toÌýapply locally. Additionally, fees vary based onÌýlocation but can range anywhere from $100ÌýtoÌý$1000.

Perhaps theÌýbiggest financial investment, however, will beÌýyour inventory. Running anÌýonline grocery store means regularly restocking your inventory with new items. Most grocery items have aÌýlimited shelf life and, hopefully, will sell quickly.

Again, prices will vary depending onÌýwhere you are, what you sell, andÌýwhere you source your products. But you should expect toÌýinvest aÌýsignificant portion ofÌýyour budget into your products.

Another cost consideration that some businesses must consider isÌýtheÌýcost ofÌýdelivery. This may not beÌýaÌýnecessity forÌýevery online grocery business. But, ifÌýyou will beÌýhandling deliveries yourself, there will beÌýfees involved. Paying aÌýdelivery driver orÌýdelivery team isÌýtheÌýmost expensive option, but delivers theÌýbest results. Meanwhile, aÌýlower-cost model would involve delivering items yourself. But this could beÌývery stressful andÌýput major limitations onÌýyour expansion potential.

How toÌýStart anÌýOnline Grocery Business From Home: Choosing aÌýSupplier

AÌýsupplier isÌýanÌýimportant partner forÌýanyÌýretailer. But choosing theÌýright supplier isÌýanÌýeven bigger deal forÌýgrocery stores than most businesses. Customers have aÌýlot ofÌýoptions toÌýchoose from when shopping forÌýgroceries. The convenience ofÌýanÌýonline grocery store isÌýaÌýdistinct advantage over physical grocery stores. But ifÌýcustomers are not receiving high-quality products onÌýtime, that convenience won’t matter atÌýall.

Choosing aÌýdependable supplier isÌýtheÌýsimplest way toÌýavoid this problem. Ultimately, theÌýbest way toÌýfind reliable suppliers isÌýtoÌýconduct thorough research into suppliers. For products with aÌýshort shelf life, local suppliers are much better. But forÌýall other merchandise, there are two main categories toÌýchoose from: wholesale providers, andÌýdropshipping providers.

Dropshipping

Dropshipping isÌýaÌýbusiness model inÌýwhich retailers (you) act asÌýtheÌýmiddleman between theÌýmanufacturer andÌýtheÌýconsumer. InÌýthis arrangement, you reach anÌýagreement with aÌýdropshipping provider toÌýlist their products onÌýyour website. When aÌýcustomer purchases anÌýitem from you, theÌýdropshipper sends that item toÌýtheÌýcustomer. You pay aÌýsmall fee forÌýtheÌýitem itself while selling theÌýitem atÌýaÌýmarkup. The leftover revenue goes toÌýyou.

Dropshipping can beÌýanÌýeffective business model forÌýnon-perishable food items. However, itÌýisÌýessential toÌýfind local dropshipping providers toÌýensure timely grocery deliveries. IfÌýthere are noÌýdropshipping providers inÌýyour area, this model may not work forÌýyou.

Wholesale

Buying groceries inÌýbulk from aÌýwholesaler gives you much greater control over your inventory than dropshipping. While itÌýcomes with greater upfront costs, itÌýisÌýoften aÌýmore consistent andÌýreliable model forÌýonline grocery stores.

InÌýaÌýdropshipping model, you would only pay forÌýitems asÌýthey are purchased byÌýcustomers. But when buying wholesale, grocery stores typically spend aÌýfixed amount each week orÌýmonth. There are also storage costs andÌýconcerns toÌýfigure out when buying wholesale. Your feed needs toÌýbeÌýstored safely andÌýresponsibly toÌýavoid contamination. While theÌýcosts can add up, theÌýconvenience ofÌýbuying wholesale makes itÌýpreferable toÌýmany online grocery retailers.

How toÌýCreate aÌýGrocery Store Website From Scratch

After you have figured out all theÌýlogistics ofÌýyour business, one pressing question remains. How doÌýyou build your own grocery store website? IfÌýyou have noÌýexperience creating websites, this may seem like theÌýmost difficult task ofÌýall. But it’s not. You can use anÌýecommerce platform like toÌýhelp make this process much easier.

Using ºÚÁÏÃÅ’s website-building tools, you can easily customize your website with product listings andÌýeasy checkout options. But what are some ofÌýtheÌýkey elements you need toÌýinclude inÌýyour online grocery store website?

Branding &ÌýDisplay

First, you want customers toÌýrecognize andÌýtrust your business. This helps toÌýensure that they will return forÌýfuture purchases. You can achieve this with distinctive branding onÌýyour website, andÌýaÌýcrisp display. Your website should look nice andÌýbeÌýeasy toÌýnavigate forÌýfirst-time andÌýreturning customers alike.

Product Information

Many people prefer toÌýread theÌýnutritional labels onÌýgrocery items before making aÌýpurchase. Shopping forÌýgroceries online can make this aÌýbit trickier. That isÌýwhy your website needs toÌýmake product information easily accessible toÌýyour customers. IfÌýyou neglect toÌýpresent this information inÌýaÌýway that’s easy toÌýview, you may lose customers simply due toÌýtheÌýinconvenience.

Easy Checkout

Speaking ofÌýinconvenience, that every online retailer should try toÌýminimize. One ofÌýtheÌýleading causes ofÌýcart abandonment isÌýanÌýinconvenient checkout process orÌýcomplicated payment method. Your website can help reduce these problems byÌýstreamlining theÌýuser checkout process andÌýincorporating multiple different payment options.

Want toÌýlearn more about building your own online grocery website? Read about toÌýlearn how our platform can help get your business upÌýandÌýrunning.

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About The Author
Anastasia Prokofieva is a content writer at ºÚÁÏÃÅ. She writes about online marketing and promotion to make entrepreneurs’ daily routine easier and more rewarding. She also has a soft spot for cats, chocolate, and making kombucha at home.

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