How to Start a Business Selling Jewelry Online

Posted 2 years ago by Max Komonov

If桂you look up桂the桂best things to桂sell online, most lists will mention jewelry among the桂top options. But what if桂you want to桂create your own business selling jewelry online? That is桂not as桂straightforward as桂simply selling your old, unused jewelry on桂 늡곶桂.

Starting an桂online jewelry store requires planning. You need to桂have a桂business plan, find a桂supplier, and桂set up桂a桂web store to桂sell your products. That may seem like a桂lot, but it�셲 actually easier than ever to桂start an桂online retail business. This doesn�셳 mean that there�셲 no桂work involved. But, if桂you know what steps to桂take, it桂is桂very manageable. Here is桂everything you should know about how to桂start an桂online jewelry store.

How to桂Start a桂Jewelry Business Online: Advantages of桂Selling Jewelry Online

First, let�셲 take a桂look at桂some of桂the桂reasons why selling jewelry online is桂a桂good idea. Why is桂jewelry such a桂common recommendation f늡곶桂online retailers?

Small

One of桂the桂unique challenges of桂online retail is桂shipping. The larger the桂item, the桂harder (and more expensive) it桂is桂to桂ship. This does not mean you can�셳 sell large items online. But, when looking f늡곶桂items with a桂low barrier of桂entry, small products are better than larger ones. Jewelry is桂typically very small, which means it桂is桂often quite easy to桂ship.

Easy to桂Manufacture

Some jewelry items are relatively easy to桂make by桂hand. Handmade items can help save on桂inventory costs and桂also give retailers greater control over their products. Not to桂mention, many retailers simply enjoy selling items that they have made themselves. If桂you have an桂interest in桂selling handmade goods, jewelry is桂one of桂the桂best options f늡곶桂you.

High Price Points

You can sell jewelry at桂a桂good price point, especially when you make it桂yourself. This is, of桂course, one of桂the桂most important factors when starting an桂online retail business. The better your price points, the桂easier it桂will be桂to桂make a桂profit.

How to桂Start an桂Online Jewelry Business: Finding Your Niche

혫Jewelry혬 is桂a桂fairly broad category of桂items. Typically, new online retail businesses want to桂start small with their inventory. Focusing on桂a桂certain area of桂your market can keep your business from being stretched too thin. This applies to桂online jewelry stores just as桂would any桂other retailer. Here�셲 a桂look at桂the桂different categories of桂jewelry you can choose from.

Fashion Jewelry

Fashion jewelry refers to桂jewelry that consumers can wear in桂everyday situations. Typically, fashion jewelry is桂made from less expensive materials than other jewelry types. This should not mean that it桂is桂cheap 늡곶桂poorly manufactured. Fashion jewelry can be桂worn f늡곶桂a桂long time without showing signs of桂deterioration.

However, because it�셲 made from cheaper materials, fashion jewelry should be桂priced lower than other jewelry types. Exact prices will always vary from one item to桂another. But fashion jewelry items are typically priced below $100, 늡곶桂slightly above that mark f늡곶桂some items.

Fine Jewelry

Fine jewelry is桂made from authentic, precious metals and桂gemstones. Materials like silver, gold, and桂diamond are typical f늡곶桂fine jewelry. Because they are made from finer materials, fine jewelry items cost more. For the桂most part, they are not intended f늡곶桂everyday wear. Most people only wear fine jewelry f늡곶桂special occasions.

Fine jewelry prices can range from anywhere from just over $100, to桂several thousand dollars. A桂typical price range f늡곶桂fine jewelry items is桂between $2000桂and桂$3000. This is桂a桂very good price point f늡곶桂retailers. However, it桂is桂also more expensive to桂obtain fine jewelry materials in桂the桂first place.

Handmade Jewelry

If桂you want full creative control over your business, you can opt to桂make handmade jewelry. There is桂a桂robust market online f늡곶桂handmade jewelry thanks to桂. Many people prefer the桂custom and桂authentic nature of桂wearing handmade items. If桂you enjoy making your own jewelry, this can be桂the桂best way to桂turn your hobby into a桂revenue stream.

Selling handmade jewelry affords retailers plenty of桂opportunities f늡곶桂variety. However, the桂market can be桂quite competitive, making it桂difficult to桂stand out. But the桂control and桂affordability of桂handmade jewelry still make it桂a桂very good option f늡곶桂those with the桂means to桂do桂it.

Starting an桂Online Jewelry Store: Where to桂Sell

Once you�셶e figured out what to桂sell, the桂only thing left to桂do桂is桂set up桂your store. There are two options here, though neither is桂mutually exclusive. You can set up桂your own website with an桂online store. Or, you can sell on桂an桂established marketplace, like Etsy 늡곶桂. You can even do桂both!

Selling on桂a桂Marketplace

There are a桂few major online marketplaces to桂consider, each with its own pros and桂cons. The largest are Amazon and桂, with Etsy as桂an桂excellent option if桂you are selling handmade items. Other platforms, like Facebook Marketplace and桂even Instagram, can help reach a桂targeted audience.

Each marketplace has its own pros and桂cons. For instance, Amazon has high competition. However, it桂also has an桂extremely wide user base. Amazon also has minimal fees and桂has several other features, including to桂make it桂affordable.

Etsy, on桂the桂other hand, caters to桂craft enthusiasts and桂consumers shopping f늡곶桂custom items. However, Etsy also charges listing fees f늡곶桂most items. With that said, setting up桂shop on桂any桂of桂these platforms is桂easy and桂can greatly expand your business.

Creating Your Online Store

The other option is桂to桂build your own website f늡곶桂selling jewelry. Or, you might already have a桂website and桂simply need to桂add an桂online store to桂it. If桂this seems daunting, don�셳 worry! Using an桂ecommerce platform like makes the桂process much easier than you would expect.

With 붚죕쳔, small business owners can set up桂their online stores quickly and桂easily. With easy customization and桂a桂plethora of桂convenient tools, you can design a桂professional website without any桂expertise. Read about to桂learn more.

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About The Author

Max has been working in the ecommerce industry for the last six years helping brands to establish and level-up content marketing and SEO. Despite that, he has experience with entrepreneurship. He is a fiction writer in his free time.

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