On today鈥檚 show, Jesse & Richie sit down with Joe and Mike Brusca from . They鈥檝e built niche sites, flipped websites, and teach SEO and content creation techniques.
They鈥檝e succeeded at multiple different business models, including Amazon FBA, Kindle publishing, and
They鈥檙e still expanding their current holdings along with buying and selling new businesses online. All of this means that they have a great understanding of how you can grow your business. So if you鈥檙e looking for new ways to make money online or new places to sell your existing product, this show is for you.
Once you get good at
We also learn how you can still win with high margin products using dropshipping in 2020. High margins give you flexibility and open up more opportunities.
Transcript:
Richard: What鈥檚 happening, Jesse?
Jesse: Happy Friday!
Richard: Yeah, it鈥檚 that time again. It鈥檚 a little different now. We鈥檙e not sitting here, going to happy hour after.
Jesse: It is kind of a shame. Yeah, it鈥檚 still Friday. So Friday somewhere. Yes. Still in work from homeworld. But we鈥檙e still on our podcast like all entrepreneurs out there. Business does not stop. You still have to pay your bills. Still got to keep things moving. Here we are again. Richie, what do we have today here? Let鈥檚 give a little intro for the listeners.
Richard: Yeah, I鈥檓 excited for multiple reasons. I think that the 黑料门 listeners, some of them that wanted to add additional
Jesse: Yeah, I like that. I think the idea that once you get good at e
Mike: Good. How are you?
Jesse: Excellent. We鈥檙e all. We鈥檙e on a Zoom call here for people listing
Mike: Yeah, that鈥檚 right. Beautiful day out today. But yeah, it鈥檚 the epicenter. It鈥檚 the epicenter. Or one of them.
Jesse: Got it. So you鈥檙e stuck inside like everyone else, and as everyone else stuck inside there, you鈥檙e probably buying stuff online. So let鈥檚 started talking about
Mike: BuildAssetsOnline.com has basically been the culmination of five years, each of us doing online business. And over that time, we鈥檝e explored multiple different business models, whether it鈥檚 drop shipping or creating content or niche websites that get traffic through search engine optimization or even publishing Kindle books online.
Over time doing that, we鈥檝e figured out a lot of similarities and ways that things connect. And it鈥檚 really just about the overarching scope of, it鈥檚 not just about building one business online. It鈥檚 about developing a skill set that allows you over time to be able to create multiple businesses, have them work together. In the end, you can go and sell them for high multiples. And like you said, you can rinse and repeat.
Jesse: Yeah, you spend a lot of time figuring out things. Recently I was diving deep into Google Shopping, a Google merchant center, which can be kind of painful. Once you figure that out, if you don鈥檛 have multiple businesses, you forget about it because two years later, you鈥檙e logging in like: What the heck, how do I do this again? But if you own multiple businesses, you just figure it out. Sometimes it鈥檚 hard, and then you move on to the next one. You just do it again. It鈥檚 pretty easy. I like that.
Joe: You bring up a great point there that scaling your skillset is really, really important. So once you figure something out, what we like to do is we like to figure it out. And before we even bother figuring out, we like to see what kind of impact can this have on our business? What kind of impact can it have on our lives five years from now? So we really try and identify the strategies and tactics and figure those out and then repeat them across multiple business models.
Pretty much anything is marketed and sold online these days. So that鈥檚 what we like to invest our time into, into figuring out strategies and tactics that we can use, whether we鈥檙e dropshipping or whether we鈥檙e doing whatever.eah.
Jesse: Yeah, makes sense. I want to talk specifically about dropshipping because we even talked a little bit about the
Mike: Dropshipping is a dirty word nowadays, and there are parts of
Instead, we have these huge, huge businesses building up
And it鈥檚 actually extremely common not to hold inventory because if you鈥檙e selling items that are especially expensive or big, then it鈥檚 actually useless to bring them into your own warehouse because it鈥檚 gonna be extra money, the extra chance of damage, there is no reason to do it. So in a lot of product types and industries, it鈥檚 a standard thing to do.
Richard: That鈥檚 actually a good point there. And I have a question about it. What happens in most cases when it comes to the damaged product since it is never sent to you? Did the suppliers usually support that better because they are the ones who shipped it? I don鈥檛 really know enough about it yet.
Mike: I don鈥檛 always like to jump right into the negatives. But actually, when you鈥檙e doing this so you can dropship either through your own account, like your own account, whether it鈥檚 UPS, FedEx, or a freight company, if something is big enough, you need to ship freight, or you can use suppliers. It鈥檚 going to vary on a supplier by supplier basis, but usually
And yes, if something does come damaged, first of all, we just have a little snippet when we send something. We will fulfill an order. The customer gets instructions, instructions on how to receive the item. So that way they鈥檒l write down the proper things on the receipt. It won鈥檛 be an issue. And on top of that, it鈥檚 a pretty rare thing for stuff to come damaged. Long story short, if an item is damaged, the supplier will basically handle it. They鈥檙e going to do one shipped out or get an extra part shipped out, and then it鈥檒l get taken care of.
We at this point, we do close to
Richard: Yeah, that鈥檚 a good point. Because of what you were saying earlier, like not going through Alibaba or something like that, you鈥檙e dealing with a brand that already has a reputation. So now it鈥檚 more of what can you do to build your own personal brand in dealing with these brands? And part of that is taking care of the customer. I literally wanted to dive into that for a second, not necessarily to focus on a negative, but to say, hey, no matter what the customer experience is the most important thing.
If you think about the big river company, they care more about the customer experience than anything. They鈥檇 say, we鈥檙e taking the return regardless and chargeback to the merchant. So it was really more a matter of I wanted to point out in this case, you can really focus on the customer creating content around what the customer wants to make, creating all this stuff, but leverage the brand that already has that. And in some ways, you almost have a unique advantage over the brand because it鈥檚 like you have this relationship with them that the customer doesn鈥檛 have. And they feel almost closer to the brand if you produce your content right. Or and I鈥檓 sure there are maintenance ways, by the way, you guys do it. Yeah.
Mike: A lot of people ask, why would a supplier even want to have an agreement with you? What kind of value are you providing? And you really touched upon it. Suppliers don鈥檛 want to be doing customer service or dealing with marketing. A lot of the time, they want to get in their products, put their time into getting good products, and just being in the warehouse and getting them out.
So, they want people, like you and like us to handle the customer relationships and handle the marketing and develop that good word on the part of their brand. All of our suppliers love us. We sometimes go out to trade shows, and we meet up with them just because and we鈥檙e some of the biggest dealers for them, like in the entire US, and so we actually mean a lot to these companies. And they鈥檙e usually willing to go above and beyond for us if you can establish a good relationship with them.
Richard: Because there鈥檚 ad cost and because margins are such that, you have to think about what your margin is when you鈥檙e thinking about placing ads out there. Do you guys specifically go after a high ticket, or what type of drop shipping do you really try to focus on?
Mike: Definitely starting out you want to focus. Starting out and past starting out, you want to be selling expensive products. And the reason for this is like you said when you鈥檙e doing advertising, especially if you鈥檙e new, you鈥檙e gonna make mistakes. It鈥檚 inevitable. You鈥檙e not gonna be perfect at paid advertising. There鈥檚 not going to be an ad agency that can solve all your problems for you.
The best way to handle that is just to sell products with high margins. And in doing this, if you make a thousand dollars profit selling an item, which we do routinely, then you have plenty of room to do all these different forms of traffic, and it allows you to get in the game quicker. Because you鈥檙e not stuck. If you only make 20 dollars on an item, getting enough people to your website to buy and getting the right type of traffic and optimize traffic for 20 dollars profit per sale is not easy for a lot of people.
So that鈥檚 why starting out, we focus on high ticket products. We really, at this point, just try and see how expensive can we sell? And one of our students yesterday actually had someone go on their website, didn鈥檛 talk to them and bought a
Joe: One thing I want to add to that I think most people overlook is that when people are selling cheap products online, they鈥檙e not doing it for the purpose of making a profit then. They鈥檙e doing it for lead generation. If you Google pencil holder and you see Staples.com, at the end of the day, it鈥檚 very, very unlikely that Staples is making money selling a pencil holder because they have the ad costs with that. You know, you probably still have a similar conversion rate to the stuff that we鈥檙e selling. But they just eat that cost. They eat those advertising costs just to get customers on the email list and theIR remarketing lists.
So if you鈥檙e going to be in the business of selling cheap commodities stuff, you really, really have to be a big company with millions and millions and billions of dollars in your marketing budget to make that even viable. So that鈥檚 why, as a single person, we highly recommend staying away from that.
Jesse: Preaching to the choir. Guys, I鈥檝e you know, we鈥檝e done a lot of podcasts specifically about advertising. If you鈥檙e gonna pay for advertising, it鈥檚 a 50 dollar product. Maybe there鈥檚 a
Let me back up on product selection, which is like business selection really for you guys. Where do you start? We got a high ticket. You start with. I鈥檓 going to find a brand that I want to sell or a product category that I want to sell before you start approaching the manufacturers. Where do you start with this? We鈥檙e just brainstorming here. When you look at the whiteboard, where do you start with?
Mike: It usually starts with the product categories. I mentioned a bunch of those big sites that have plenty of product categories you can explore. You can see what鈥檚 expensive, what鈥檚 not expensive. And you can even branch out beyond that by, say, searching for one of those products on Google, seeing who else is selling it and then seeing what else they sell. You just have to float through the interwebs, get an idea of what some different product types are. And then once you decide on one, we鈥檇 like to not pigeonhole ourselves by just selling that one product type.
A lot of people go very wrong by doing that because you actually know how viable that product type or even industry is until you start selling. And there鈥檚 only going to be a limited supplier count of people that are selling that particular item. We go a step up, and we want to sell multiple product types within our website. Doesn鈥檛 want to be what we want to be Amazon. I don鈥檛 like that word. We don鈥檛 want to be a big box store, but we want to give ourselves room to see what works, have more suppliers we can go after. And then just double down on what works.
Jesse: Got it. Let me use an example. My office here, we鈥檝e already been talking about some remodeling here. So like Murphy beds, for instance, like beds that kind of head down, they鈥檙e expensive. So you say I want to sell Murphy beds. I mean, you can Google Murphy beds, and then how do you dig back in there? Who the heck are the suppliers, how do you do the detective work? That has to be some amount of detective work to get there.
Joe: I mean, the answer is hiding in plain sight. When you look at the Murphy beds being sold online, the brands of the Murphy beds are listed on all the other retailers. So and you鈥檒l often find surprisingly, there鈥檚 often not a lot of overlap. You might find that Wayfair sells one Brandon Murphy bed, and then Home Depot sells to others. And then you go on some other sites, and they鈥檙e selling a couple of different other brands and Murphy beds.
And then, you get the supplier that you call them up, and you get their price list. And not only do they sell Murphy beds, but they sell something else that you鈥檇 never even heard of. That鈥檚 the detective work, comes from actually doing the work of connecting with the suppliers, and yeah, that鈥檚 how a lot of hidden, hidden things get revealed.
Jesse: Got it.
Richard: Is it a lot of headache to get set up? You already have a history of being or sell things, let鈥檚 just run with this for an example. Jesse likes
Joe: You definitely do need a tax ID and a form business entity. But a lot of people get overwhelmed and confused or like I get scared of contacting suppliers and all that stuff. So we recommend to our newer students because it can be a little bit intimidating to actually have a website set up before you contact a supplier, even though the site might not be live to the public.
But at the end of the day, it all comes down to how you talk to the supplier and your level of confidence and your level of professionalism. You鈥檙e not selling yourself to the supplier because you鈥檙e helping them out. But you can come off in a way where they say, wow, I really want to work with these people. And then once you get good at it and it doesn鈥檛 take that long to get good at it.
For example, my wife is launching an
Richard: Yeah, that鈥檚 a it鈥檚 a great point. It鈥檚 one of the reasons why I think you probably have come to do this whole building multiple assets because you don鈥檛 necessarily have to. But eventually, if you do, it鈥檚 only going to help you. You could say I don鈥檛 have a website yet where I鈥檓 selling Murphy beds, but I have this blog where I鈥檝e been talking about Murphy beds, and I build my own Murphy beds, and I have all this traffic. They鈥檙e like, sure. So, again, we鈥檙e picking this random subject. But it鈥檚 a great point there.
You just really have to have the courage, no matter what, to just reach out, that鈥檚 in many forms. Sometimes you should be reaching out to your customers to learn more about where they found you. There are all kinds of forms of being an entrepreneur that sometimes when people first start, they think it鈥檚 going to build a store, and money is going to magically go into my bank account. And there is work. We鈥檙e not trying to point out negatives, but you get paid for doing the things that other people don鈥檛 do.
Mike: And if I can add something there. We work with a lot of students, and we talk with them about their experience contacting suppliers, and what we found is there are definite levels of suppliers. There are some that are kind of let everyone in. They don鈥檛 really care. Their margins aren鈥檛 really that great. And so you can get in with those suppliers, and you can choose whether you want to sell them or not.
We usually try and sell everyone that we get in with, and our level of sales will vary based on suppliers. But you can use that foot in the door to call up another supplier and say, hey, I鈥檓 already in with this person word. We do this amount in sales, and that鈥檚 really how it snowballs. I haven鈥檛 seen any student get stuck on the supplier acquisition part. They can usually get in with suppliers whether they get with all of them or the best ones at once or on their first try. It鈥檚 hard. Maybe not.
But again, you almost want that because if you can make it work with some decent suppliers, then you鈥檝e got to get the best ones that are not letting everyone else in. And then watch what you can get him with them. That鈥檚 where a lot of real money can be made. Pretty quickly. Because they usually have a lot of brand recognition, they鈥檙e a really good brand, and not a lot of people are going to be selling them. You automatically go in and get a nice chunk of that pie.
Richard: Yeah, that鈥檚 actually a great point. Random thought that comes to my head, but anyone who listens to the show already knows that happens. Would you want your first interview to be with Oprah? No, you鈥檇 want to have some
We got started with this particular vertical on these kinds of assets with these suppliers. And this is great. And someone else could still benefit from this business, and maybe they鈥檇 like this around fishing or something. And they like fishing more than we like. Fishing served us well, but now we鈥檙e going to flip them. Have you guys been doing this, building these businesses out and then flipping them? Is this part of what you guys teach your students too?
Mike: Yeah, it鈥檚 definitely a big part of what we teach in. It鈥檚 really a part of that end goal of harnessing the skill, and then you can get these big payouts, but you still have the skill. So you can go, and you need to set up a website next time because you just tell them, hey, this is our company. We鈥檝e sold these websites that we鈥檙e doing these and stuff like this. It sells. And now you鈥檙e really have that kind of cloud if you will. So it鈥檚 really everything stacked on top of each other. And so that鈥檚 why it鈥檚 important to do the right things and build the right businesses because it all works together in compounds.
Joe: People like to think about selling a business. I mean, it鈥檚 usually reserved for you here. That鈥檚 stuff like I talk about on Shark Tank or on, I don鈥檛 know, the nightly news or 20/20, whatever. But realistically, we鈥檙e not talking about
It鈥檚 not uncommon to build an
Jesse: Yeah. I think we haven鈥檛 really had many guests talk about flipping businesses, selling businesses, what鈥檚 the general, average price for an
Mike: So anything that鈥檚 like strictly online is going to usually sell between like 24 and 40 times its monthly profit. As you get into like the millions and your companies bigger than, OK, maybe you can get some bigger multiples. But, yeah, so that that is pretty average to get. And if you have an affiliate website, those usually get more, some sort of blog website because it鈥檚 just a little bit more passive. And so that鈥檚 why we stack the two models together. Because dropshipping is really good for cash flow. You get a lot of big profits. And then we鈥檙e our own affiliates, essentially. So we get that free traffic, funnel it to our store. That鈥檚 really what you can do.
You can get a payout of three years of time and energy and just get all that money in your pocket. And people really don鈥檛 understand how great that is. We sold our first store. I think we gave up a lot of money by selling it when we did. If we鈥檇 let it go for another year, it would鈥檝e sold for a lot more. And actually is selling right now. I know the current owner, and he鈥檚 selling right now for a lot more. And he didn鈥檛 even tweak our strategies. He just let everything right out.
So while it鈥檚 good for him, that was all the time we need to do because it was taking up a lot of our time and we just need to move on to the next stage of we鈥檝e sold a store, we have all this new free time on our hands. Let鈥檚 go and build more things and better things. So it is really
Richard: Yeah, I mean, it鈥檚 fantastic and a bunch of ways because to your point earlier, I believe it was Joe that was referring to stacking your skillset. So now you have a skill set of selling one, right? It鈥檚 it takes a certain process. And why not sell one in the early stages and get better at it before? Now, you鈥檙e only going to have bigger, better ones. You make the mistakes and the early ones that you sell right now. Not that we won鈥檛 ever make mistakes, they happen. I was thinking about that. If you are someone like we said earlier, that maybe wants to do multiple stores or build multiple assets, as you guys do. And you have other properties, other
ou could also then take that money and potentially use this as an example. Somebody could be hurting in their job. It鈥檒l sound like I鈥檓 taking vanishment, but it鈥檚 not. It鈥檚 more like somebody needs help right now. Someone has a blog that they鈥檝e been building for five years that they鈥檝e never been able to monetize, and they would gladly take a few thousand dollars or whatever it is for that blog because they鈥檝e never monetized. And that could be the exact blog that could now be driving a ton of traffic to this new drop鈥檚 shipping company that you just got to. There鈥檙e just so many ways you could interchange it. I love what you guys are building out over there.
Joe: One of the things that we alluded to have sold the first store was we could have gotten more for it, but we had to do it at the time. And one of the things that we learned from selling a couple of stores at this point is what buyers look for and how to add more value to a store. So as we go forward to sell more stores, we鈥檙e putting our focus on increasing the multiple. People always think you have to go from zero to 100, and your first exit has to be huge.
But really, the learning you get from the first exit, even if it鈥檚 maybe even if it鈥檚 five figures, that鈥檚 only going to set you up better for the next time. For example, in the next few exits, we want to get. We want to be much higher multiples than that first one. And we鈥檙e doing that by having multiple different forms of traffic, which is what buyers really, really look for to get in that that 40 multiple ranges.
Jesse: Awesome, actually, I think this is great. This is great for our listeners because we鈥檝e never really talked about packaging a business up for sale. You mentioned multiple sources of traffic. By that, I鈥檓 assuming you mean there鈥檚 a certain amount of organic traffic. Multiple different types of paid traffic, mostly so that the buyer knows that this isn鈥檛 going to disappear the next day. Is that kind of what you mean by multiple sources of traffic?
Mike: Yeah, every business has its own risks online, you have the obvious volatility of just say you have one traffic source or you鈥檙e relying on some sort of algorithm for traffic, whether it鈥檚 SEO or like Amazon FBA stuff, you鈥檙e relying on Amazon. The more you can diversify the traffic; the more stable the business should be.
Jesse: Do you usually have an Amazon FBA piece as well? A standalone store, with traffic from multiple sources and Amazon FBA.
Mike: We typically don鈥檛 do FBA. There鈥檚 a lot of reasons for that. We do Kindle Publishing, and we get our Amazon to fix through that. But someone could definitely. If you had an FBA product, that means you don鈥檛 have a lot of things to sell, but you have your own brand. And so you can easily bring in your own high ticket product, and then you can use 黑料门 to sell it as well as Amazon. So that would actually help. When you go and sell the asset, you鈥檙e not just selling the product and FBA, you鈥檙e selling all the things that go along with it. Your blog site, the 黑料门 site. And that really helps you get more money for it.
Richard: I have a quick question. I don鈥檛 want to go down it too much because I want to stick with the dropshipping and selling the business. And I know we鈥檙e kind of running low on time here, but I know you started out with the Kindle Publishing. But have you utilized that now that you guys have been doing this for a while, where you specifically maybe produce something in Kindle publishing that actually might even have hyperlinks to go back to? Do you do any of that kind of stuff around the vertical, or how do you do it?
Mike: To be honest, we have not done that yet. I鈥檓 always trying to think about ways that we can do it. And really, we use our blog sites to drive traffic to our Kindle stuff. But it鈥檚 something I have thought about, and I鈥檓 sure one day we will start experimenting with it. But the thing is with Kindle; you have to be very specific about what you鈥檙e publishing because the readers, they want certain things. There鈥檙e very specific demands. You can put energy into publishing a Kindle book. Everything has to fit together really, really well.
Richard: While you were saying that and again,
Mike: If you were going to sell, say, like a dog obstacle course. You can go and put out like dog training books. I would feed into it.
Richard: That鈥檚 pretty much exactly where I was going. I don鈥檛 want to go. I do want to stay down there too long. I don鈥檛 want to get too many things combined. But I love it. I鈥檒l definitely be listening more to your podcast as well.
Jesse: But you don鈥檛 want to put the link to the Murphy bed from the dog trip.
Mike: Murphy bed for dogs.
Jesse: So we talked a little bit about selling, and we talked a little bit about starting and choosing your niche. We seem to all the middle stuff, but, obviously, we talked about that a lot of different podcasts. Is there some other big question that we should have asked or some, a tactic you think would be great to share with our audience?
Mike: Yeah, I think really the best way to drive traffic for the majority of people, if they have the margin, is through Google as opposed to, say, Facebook or Pinterest or some other source. And the reason is you can easily tap into buyers. They are buyers because they鈥檙e searching for stuff. And you can tap into them exactly when they鈥檙e ready to buy, or you can tap into them when they鈥檙e just doing the research, and you give them informational content. So it鈥檚 a lot easier to pinpoint exactly where someone is at in their buying funnel. And yeah, you can be a lot more precise. It鈥檚 actually usually cheaper because of this precision, say than Facebook.
It鈥檚 just a lot easier for beginner marketers if you鈥檙e gonna go out there and try and create this Facebook video for your product. And it鈥檚 going to be a lot of money just to get that done. And now you have to figure out, OK, this is an audience I want to market it to. But when you鈥檙e doing that on Facebook, these people aren鈥檛 ready to buy the majority of them. This is gonna be you. You almost have to work them through the entire funnel. And so it鈥檚 a lot more complicated to do Facebook ads. And if you especially don鈥檛 have the margin for it, then it鈥檚 not something you want to waste a lot of your time with. So, yeah, we love Google ads, specifically Google Shopping, but Google text ads are also great.
Jesse: OK. Yeah, I was going to ask on that. I鈥檝e run PPC for 黑料门, so I鈥檓 kind of an ads junkie as it were. But on the Google Shopping site, what percentage of your spent for an average
Mike: We started out all of our businesses just with Google Shopping, and then we will kind of branch it out over time based on what works because text ads are more expensive. But what you can do with Google Shopping is you can see, OK. These products are selling, and they鈥檙e selling for these keywords. Tonight can go make tech search for these keywords. Now, your store itself is starting to get its own brand recognition. You can do text ads for your store. And in the beginning, it鈥檚 really a hundred percent Shopping Ads. And then as the store ages, it gets closer to probably 50/50. But honestly, with text ads, I think they have more potential to go beyond that. Once you can figure out essentially the exact keywords that work for different products, you can just maximize all of them. Just really go really hard on the bids. If you have the margin for it and it works.
Jesse: Got it. That鈥檚 a good tactic then. Using a dumb it down a little bit. So basically, launching Google Shopping, which is pretty easy, really once you get through the steps of Google Merchant Center. But that was actually last week鈥檚 podcast. So once you get through that, Google Shopping is pretty easy. Runs on its own, give or take. But you use that for more of a keyword mining. You find out what converts and then you take those keywords and create text search ads based on that as a maybe how I restate, is that basically true? Do you also do dynamic product ads on Facebook after that or just stay away from Facebook in general?
Mike: We do. We do that. Yes. And so that鈥檚 a really good way to use Facebook because you have created this audience through people coming on your site. They鈥檙e on Facebook. But at least you know that they鈥檙e engaged shoppers and they know of your brand, and they were interested in your products. So, yes, we use Facebook for going ahead and remarketing to these customers. But we also really rely heavily on using Google for remarketing as well.
Jesse: Yeah. OK. So now you鈥檙e probably using just Smart Shopping. Google Shopping is shifting it to pushing people on Smart Shopping. Is that what you do?
Mike: I don鈥檛 use smart shopping at all. I鈥檓 after this much familiar with it. I generally don鈥檛 like to give Google or Facebook like too much control. I鈥檓 very conservative when it comes to that because I鈥檝e just found that you know your business better than anybody. I don鈥檛 trust Google to know exactly when a person is ready to buy or what. I just want to decide, OK. These keywords work. These products work. Just show them. Show them. And I鈥檒l take care of the rest. Fair enough.
Jesse: That鈥檚 a pretty
Richard: Endless questions, but I know we are limited on time, so what I really want to make sure is give you guys the opportunity to, if people want to know more about you, where should they go?
Joe: Like we said earlier, BuildAssetsOnline.com. We have a free course called Online Asset Playbook, where we lay out how you can build an online portfolio worth million dollars. We tell you our strategy, how you should start, how you should reinvest. That鈥檚 on BuildAssetsOnline.com/playbook. We really do recommend people start thinking in the long term with these
Jesse: Awesome, guys, I鈥檒l definitely be checking that out. It was great to meet you. Everybody listening, check out BuildAssetsOnline.com, and hopefully, that was some useful information that will help you build not only your business but to build your empire.