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With theÌýadvent ofÌýtheÌýinternet revolution, theÌýmarketing channels used forÌýadvertising andÌýtargeting potential clients broadened. The rules ofÌýtheÌýgame had toÌýbeÌýaccording toÌýtheÌýrules ofÌýtheÌýarena. Users could now beÌýonÌýtheÌýsame page with you onÌýaÌýreal time basis andÌýthat isÌýexactly what theÌýdexterity ofÌýtheÌýlatter depended on.

Among all theÌýchannels, theÌýscope ofÌýone surpassed all others. The user, most ofÌýtheÌýtimes, will access theÌýinternet through aÌýbrowser andÌýifÌýhe/she can beÌýtargeted forÌýthat platform, then half theÌýbattle would beÌýwon. Web push notifications were devised toÌýaddress that necessity.

Web push notifications can beÌýdelivered anytime, onÌýanyÌýsite andÌýwith anyÌýlevel ofÌýpersonification. Segmentation reached aÌýwhole new level with this channel. User engagement including re-targeting dropped off users banked onÌýcustomization ofÌýnotifications.

So, ifÌýproperly utilized, web push isÌýsure toÌýincrease conversions. WeÌýhave listed 15Ìýways ofÌýincreasing your ROI. When you finish reading, maybe you can come upÌýwith even more.

1.ÌýEngage new users

Every day ofÌýtheÌýyear, aÌýplethora ofÌýbrand new users descend onÌýanyÌýe-commerce site looking forÌýproducts, discounts, andÌýoffers. The moment aÌýuser lands onÌýtheÌýlanding page ofÌýanyÌýe-commerce site, it’s time toÌýstart building engagements that tie him down toÌýaÌýpurchase. People are notoriously inÌýaÌýhurry these days during shopping, soÌýtheÌýconversations have toÌýbeÌýsuper-personal ²¹²Ô»åÌý°ù±ð±ô±ð±¹²¹²Ô³Ù.

AÌýgood idea forÌýyou toÌýtap new customers would beÌýtoÌýfloat ads ofÌýtheÌýbest selling products, drop-off categoriesÌý— theÌýones that will make anÌýattention grabbing statement andÌýpersuade theÌýusers toÌýpart with their cash.

2.ÌýRe-engage ³Ù³ó±ðÌý¾±²Ô²¹³¦³Ù¾±±¹±ð

AsÌýanÌýonline business owner, you might want toÌýbring back users both long gone andÌýstill onÌýyour website orÌýapp but not doing much.

This tactic should also beÌýextended toÌýbuyers from previous year’s holiday sale orÌýsay stock clearance sale, asÌýthey have already shown theÌýinclination toÌýbuy from you.

There’s not aÌýgreat deal ofÌýdifference inÌýtheÌýcontent anÌýe-commerce site serves theÌýwider audience andÌýits inactive users, although identifying theÌýright channel toÌýinteract on, isÌýeasier inÌýtheÌýlatter scenario. The content ofÌýyour e-commerce site isÌýtheÌýsame forÌýyour active andÌýinactive customers, but you can identify theÌýright channel toÌýinteract onÌýwith theÌýlatter.

The curated content ofÌýtheÌýads/emails anÌýe-commerce site serves its clients should focus onÌýupdated offers andÌýlatest products giving theÌýusers aÌýsolid reason toÌýconsider giving itÌýaÌýsecond thought.Ìý

3.ÌýBring back category drop-off

Users that regularly frequent anÌýe-commerce site are definitely theÌýmost important demographic, andÌýtheir activity isÌýonly going toÌýheighten during theÌýholiday season.

You can maintain aÌýsegment forÌýaÌýgroup ofÌýusers who chance upon something they like but ditch theÌýtransaction ultimately andÌýdrop off midway forÌýaÌývariety ofÌýreasons.

AsÌýtheÌýcompetition toÌýgarner sales grows, instant follow upÌýwith proper channel optimization isÌýcrucial toÌýprod these users over theÌýline. AÌýmarketer needs toÌýidentify theÌýchannel ofÌýcommunication users are most likely toÌýencourage.

Personalization also plays aÌýreally key role here. IfÌýtheÌýuser isÌýserved with aÌýwell-crafted, well-timed notification most chances are that they will beÌýback completing their order inÌýnoÌýtime.

4.Ìý°¿´Ú´Ú±ð°ù time-sensitive deals andÌýoffers

Timing isÌýeverything inÌýaÌýseason ofÌýsale. Speaking ofÌýwell-timed, theÌýholiday sale isÌýtheÌýbest place toÌýpromote time-sensitive offers, introducing countdowns andÌýgenerating aÌýfeeling ofÌýhastiness andÌýurgency inÌýtheÌýcustomers toÌýcomplete theÌýprocess. They will also appeal toÌýtheÌýwider demographic inÌýgeneral, subtly forcing them toÌýmake aÌýquicker call.

Serve information about these salesÌý— toÌýdropped-off users, both inÌýtheÌýform ofÌýbrowser orÌýnative app push notifications, encouraging them toÌýcome back quickly. This, coupled with aÌýgood offer that accounts forÌýcompetitor prices andÌýaÌýwell-chosen marketing channel based onÌýtheÌýuser’s personal preferences, makes forÌýaÌýcompelling andÌýpowerful marketing strategy.

5.ÌýPromote new product arrival

When you has successfully identified andÌýsegmented theÌýcustomer base, basing onÌýtheÌýcustomers’ purchase behavior andÌýhistory, sending relevant product-related Web Push will quadruple theÌýchances ofÌýaugmenting sales.

For example, say aÌýnew novel ofÌýGeorge R.ÌýR.ÌýMartin isÌýinÌýstock andÌýyou have records ofÌýall theÌýbook lovers stored inÌýone segment andÌýifÌýheÌýsends aÌýnotification that states, “George R.ÌýR.ÌýMartin’s Winds ofÌýWinter now inÌýstock”, then every user will want toÌýpick their copy atÌýtheÌýearliest.

6.ÌýProduct page drop-off

Navigating theÌýmerchant’s site isÌýone ofÌýtheÌýchief factors that leads toÌýuser drop-offs andÌýthis small hindrance orÌýtime-consuming affair isÌýresponsible forÌýover aÌýquarter ofÌýfailures inÌýgetting aÌývisitor toÌýpurchase aÌýproduct.

Deep linking isÌýlinking toÌýtheÌýspecific interior page orÌýproduct onÌýanÌýe-commerce marketer’s that theÌývisitors are interested inÌý(as opposed toÌýjust linking toÌýtheÌýhome page ofÌýtheÌýMerchant).
So, let’s assume aÌýuser isÌýchecking out aÌýproduct andÌýthen abandons theÌýcart right before making theÌýpurchase.

Send them aÌýnice andÌýsweet customized message inÌýaÌýbrowser push:

ByÌýtaking theÌývisitor directly toÌýtheÌýinformation that they desire, theÌýchances ofÌýconverting that visitor increase byÌýmanifold.

7.ÌýPrice drop alert

When theÌýusers are spoilt forÌýaÌýchoice ofÌýoffers, they would settle forÌýnothing but theÌýbest deal. AÌýtypical user will compare multiple fashion websites/apps before heÌýcan complete theÌýpurchase.

How doÌýyou let interested users know about theÌýdrop inÌýprices onÌýproducts they were soÌýkeen onÌýbuying? And how doÌýyou reach your audience wherever they might beÌýtoÌýtell them about theÌýprice drop?

±õ²ÔÌýthis age ofÌýdigital media, itÌýisÌýaÌýbad idea toÌýwait forÌýemails toÌýbeÌýread. You should rather look atÌýoptions that are instant andÌýcan beÌýtrusted upon toÌýreach theÌýright set ofÌýaudience.

8.ÌýBack inÌýstock alert

“His preferred Hugo Green 200ÌýmlÌýisÌýout ofÌýstock! NoÌýpoint inÌýchecking anyÌýother perfume onÌýthis site”Ìý— ifÌýMargaret left your website with such aÌýdisheartening experience, adding theÌý“out ofÌýstock” product onÌýher wish list, doÌýnot let theÌýfeeling grow onÌýher.

Instead, asÌýaÌýcustomer-centric online retailer, send her aÌýWPN asÌýsoon asÌýtheÌýspecific product isÌýback inÌýstock.

There are chances that theÌýuser would have already bought theÌýproduct from some other e-commerce site orÌýhas selected anÌýalternate product.

However, letting them know that you care forÌýtheir choices, isÌýparamount.

Moreover, some users are loyal toÌýsome particular websites, inÌýwhich case, they may not have bought theÌýproduct elsewhere andÌýwould indeed beÌýthrilled toÌýreceive aÌýtimely andÌýrelevant WPN from theÌýparticular e-commerce site.

9.ÌýRetarget cart drop-off

One ofÌýtheÌýmost common customer behaviors isÌýtoÌýbrowse through aÌýcategory ofÌýproducts, shortlist aÌýfew andÌýthen leave theÌýcart asÌýis.

The reasons forÌýsuch user behaviors might vary from multi-tasking atÌýwork, attending calls andÌýmeetings, getting distracted byÌývarious communications, logging out ofÌýanÌýonline website orÌýjust running low onÌýcash.

Although itÌýisÌýdisappointing toÌýsee aÌýpotential buyer drop off theÌýsite atÌýtheÌýlast minute, you can take some proactive steps through Web Push toÌýconvince these users toÌýmake theÌýpurchase.
Reminding users about theÌýproducts, they had initially shown intent toÌýpurchase, gives you anÌýopportunity toÌýrecover theÌýlost sales.

Couple itÌýwith aÌýdiscount coupon andÌýmore than half your battle isÌýwon.

10. Reward loyalty

While sending Web Push toÌýwebsite subscribers isÌýindispensable, right time, relevance andÌýpersonalization are equally crucial.

that theÌýÁª°ù±ð²¹»å-°ù²¹³Ù±ð´Ï ofÌýmessages during weekdays isÌýalmost 65% higher than onÌýweekends.

Also, itÌýhas been analyzed that users have aÌýhigher tendency toÌýrespond toÌýmessages received from 12Ìýnoon toÌý5Ìýp.m.

Therefore, sending actionable Web Push atÌýtheÌýoptimal time will help achieve better ROI.
Similarly, tailored messages forÌýcustomers result inÌýaÌýsurge inÌýsales figures.

For instance, ifÌýJovita receives aÌýmessage, which reads, “Hi Jovita, Thanks forÌýbeing loyal toÌýour brand. WeÌýhave given aÌýcredit ofÌý$10Ìýtowards your next shopping”, itÌýnot only comes across asÌýaÌýuseful reminder but also asÌýaÌýgesture showing your one-on-one attention toÌýtheÌýcustomer.

Sending web push onÌýfestive occasions orÌýonÌýbirthdays are also effective.

For example, aÌýmessage saying “Happy birthday, Jeff. Use NIKE20ÌýtoÌýavail flat 20% off onÌýanyÌýNike shoes today” onÌýyour customer’s birthday isÌýaÌýwell-thought-out marketing strategy.

±õ²ÔÌýaddition toÌýall these, you should always remember toÌýrespect andÌýreward theÌýmost loyal customers from time toÌýtime through some best price offers, latest product information, orÌýsome special coupon codes.

11. Recommend theÌýbest products

Remember theÌýlast time when you were confused about aÌýparticular product andÌýdid not know which one toÌýgoÌýwith. Now imagine, ifÌýanÌýe-commerce site could help you out with aÌýrecommendation, aÌýfeature that you were looking forÌýinÌýtheÌýproduct. Wouldn’t have that been helpful?

±õ²ÔÌýe-commerce marketing, product recommendations act asÌýboth anÌýadÌýandÌýbroadcast ofÌýinformation. And ifÌýyou customize itÌýaccording toÌýtheÌýuser’s requirements, itÌýacuminates another strategyÌý— user engagement.

12. Upselling andÌýcross-selling

Upselling andÌýcross-selling based onÌýaÌýcustomer’s past purchases isÌýaÌýgreat way toÌýget repeat purchases. Knowing how toÌýeffectively insist customers upgrade theÌýproduct orÌýassociated product when they are onÌýtheÌýplatform.

When theÌýseller encourages theÌýcustomer toÌýspend more than heÌýorÌýshe had originally planned to, that kind ofÌýselling isÌýcalled upselling. It’s also known asÌýÁª²¹»å»å-´Ç²Ô sales” andÌý“bundle sales´Ï.

Cross selling means toÌýsell aÌýdifferent product toÌýanÌýexisting customer. Both require high levels ofÌý1:1Ìýpersonalization ofÌýbrowser push messages.

13. Order delivery alert

Looking atÌýwhen theÌýorder isÌýgoing toÌýarrive isÌýone ofÌýtheÌýbest pleasures aÌýman can afford inÌýhis mostly busy andÌýmundane life. ToÌýtake that fun away from customers isÌýlike telling aÌýsix-year-old that Santa isÌýnot real.

Sending order delivery alert toÌýtheÌýuser isÌýimportant even more forÌýkeeping theÌýcustomer informed about when andÌýwhere theÌýproduct isÌýsupposed toÌýarrive. Although aÌýgreat channel forÌýuser engagement, this also keeps theÌýuser informed that you care.

14. Customer feedback onÌýproduct delivery

Gaining insights onÌýways toÌýimprove theÌýbusiness isÌýone ofÌýtheÌýmost intrinsic practices required toÌýsustain itÌýover aÌýlong period ofÌýtime. Almost all e-commerce websites ask theÌýcustomer forÌýaÌýfeedback these days after theÌýproduct delivery.

Sending browser push notifications toÌýcustomers forÌýfilling in/sending theÌýfeedback onÌýproduct delivery isÌýaÌýwell thought-out marketing strategy asÌýitÌýlets theÌýcustomer know how much you value theÌýfeedback. Sending such notifications toÌýcustomers isÌýone ofÌýtheÌýbest ways toÌýdoÌýaÌýsuperb branding ofÌýtheÌýe-commerce site toÌýtheÌýcustomer.

15. Engage more customers with your brand

ToÌýkeep theÌýusers engaged with aÌýbrand isÌýaÌýskill hard toÌýmaster. But, once learned, itÌýhelps you achieve maximum conversions with minimum adÌýspends. The trick lies inÌýtelling stories sometimes rather than sellingÌý— honest stories ofÌýbrand origin andÌýhistory, interesting reads about why /Ìýhow aÌýnew segment was included inÌýaÌýbrand, blog post about how aÌýbrand can beÌýused inÌýmore ways than one, etc. etc.

±õ²ÔÌýtheÌýe-commerce industry, half theÌýjob isÌýconsidered done ifÌýyou are able toÌýget theÌýcustomer onÌýboard. Notifications like these entice theÌýuser toÌýescape toÌýaÌýworld ofÌýtheir favorite brands andÌýbrand stories andÌýtake user engagement toÌýtheÌývery next level.

***

IfÌýyou want toÌýget push notifications inÌýyour ºÚÁÏÃÅ store andÌýwebsite toÌýboost your sales andÌýrevenue, Vizury will assist you inÌýenabling them. The implementation isÌýaÌýpiece ofÌýcake since all itÌýtakes isÌýaÌýsimple Javascript code.

Ìý

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