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WeÌýall know that first impressions are theÌýmost important. When you subscribe toÌýaÌýnewsletter orÌýcreate aÌýnew account with anÌýonline store, often you will receive aÌýwelcome email that thanks you forÌýsigning up.

Welcome emails have theÌýhighest open rate ofÌýanyÌýmarketing emailÌý— Ìýof customers open andÌýread them. AÌýwelcome email isÌýaÌývaluable opportunity toÌýmake your brand’s message heard.

Customers who receive welcome emails are more likely toÌýcontinue interacting with your brand, shopping atÌýyour store, andÌýreading your newsletters. Your customer has already decided toÌýtake theÌýleap andÌýsign upÌýwith your service, soÌýnow isÌýyour chance toÌýmake aÌýgreat first impression with aÌýstrong welcome email.

Here we’ll discuss examples ofÌýwelcome emailsÌýand give you ideas, tips, andÌýtechniques forÌýyou toÌýimplement today inÌýyour own welcome emails toÌýimpress your own customers.

Offer aÌýdiscount

Offering your new customers aÌýdiscount inÌýtheÌýwelcome email isÌýaÌýtriple-whammy: itÌýmakes aÌýwinning first impression, demonstrates that you care forÌýyour customers, andÌýincreases theÌýchances that they’ll purchase something from you.

Your new customer will know that they are valued from theÌýstart, andÌýthey’ll feel encouraged toÌýopen future emails with theÌýhopes ofÌýreceiving more discounts.

Inspire your readers

West ElmÌýknows that aÌýnew customer isÌýmost likely trying toÌýdecorate (or redecorate) their home. They speak toÌýtheÌýcustomers who not only wants toÌýfurnish their living space, but who want aÌýfresh look with innovative designs. Showing anÌýinspiring pictures inÌýyour welcome email isÌýaÌýgreat way toÌýget your customers excited about being with your company.

Explain your story

Just asÌýyou’ve done research toÌýidentify who your customers are, make sure that your customers know who you are. Whatever theÌýimage you’re conveying toÌýinternet shoppers, make sure that itÌýisÌýthoughtful andÌýfaithfully told. Find theÌýhidden appeal inÌýtheÌýstory behind theÌýbirth ofÌýyour business, andÌýdoÌýwhat you can toÌýmake your customers feel like they are part ofÌýit.

Show theÌývalue

Share aÌýcase study ofÌýaÌýcustomer who benefited from your store’s products inÌýanÌýunlikely orÌýextreme fashion. Such stories add all kinds ofÌýappeal toÌýyour brand andÌýhelp generate positive word-of-mouth attention.

Share theÌýnext step

Should they get shopping right away? (Yes.) Should they like your brand’s Facebook page andÌýfollow you onÌýTwitter? (Yes andÌýyes.) Whatever you’d most like theÌýcustomer toÌýdoÌýnext, this isÌýwhere you ask them orÌýsuggest itÌýtoÌýthem.

General Guidelines

Write your welcome email with aÌýsense ofÌýempathy. Most ofÌýyour customers will beÌýjust like you, dealing with way more emails than they can realistically keep upÌýwith. Make them feel like they’ve just received something that isÌýspecial andÌýworth their attention.

Personalize

Want toÌýmaximize intrigue? Use theÌýcustomer’s name inÌýyour email’s subject line. ItÌýperhaps lends anÌýair ofÌýprofessionalism while also being anÌýeasy way toÌýgenerate more direct attention from your subscriber.

Grab attention with aÌýcompelling title

Make sure your sender name isÌýidentifiably you andÌýthat you keep your subject line welcoming andÌýsimple (but remember toÌýretain your brand tone ofÌývoice).

Make itÌýclear what your welcome emails are about

IfÌýyou’re offering some incentive forÌýthem toÌýopen andÌýread (say, aÌýpromising discount inÌýtheÌýsubject line), make sure they don’t have toÌýlook very hard toÌýfind itÌý(make theÌýdiscount code obvious andÌýeasy toÌýsee).

You’ll also want toÌýquickly explain what sort ofÌýemail communication they’ll receive from you onÌýanyÌýrecurring basis. Will you beÌýnotifying them ofÌýupcoming sales? DoÌýyou have aÌýblog that posts content related toÌýtheÌýgoings-on ofÌýyour store?

Let people unsubscribe

You should consider theÌýhuman element atÌýevery step; some might have signed upÌýforÌýanÌýemail list without realizing what they were doingÌý— give them aÌýway toÌýundo it.

Let’s use ASOS welcome email asÌýanÌýexample.

Analyse Your Metrics

Importantly, you’d doÌýwell toÌýtrack your “open rate” onÌýtheÌýemails you send out. Knowing your open rate will help keep you onÌýyour toes, ready toÌýtry new subject line strategies asÌýyou learn what does andÌýdoesn’t work toÌýget customers toÌýopen your emails.

IfÌýyou have aÌýlow open rate, you’ll want toÌýtroubleshoot whatever theÌýroadblock isÌýthat’s holding you back from aÌýhigher open rateÌý— stick toÌýplain, accessible language that anyone can understand. Your newsletter’s open rate paint aÌýclear picture ofÌýhow well your email tactics are working. When anÌýemail goes unopened, it’s theÌýsame asÌýnever having sent it.

The reason that weÌýrecommend aÌýcoupon code orÌýinitial savings isÌýthat itÌýcan create aÌýmeasurable metric ofÌýhow many new customers are actually reading your welcome email with intent toÌýpurchase andÌýparticipate. IfÌýyou are getting aÌýgood amount ofÌýsubscribers without seeing theÌýcoupon codes redeemed very often, you may need toÌýretool your email’s subject line inÌýorder toÌýcall more attention toÌýit.

Monitoring statistics onÌýthis level will also show how many customers visit your site via Ìý— you ought toÌýmake itÌýasÌýeasy asÌýpossible toÌýget toÌýyour store via theÌýemail. Quick links near theÌýbeginning andÌýend ofÌýtheÌýemail will make returning toÌýtheÌýstore incredibly easy, andÌýsuddenly it’s hassle-free toÌýbegin aÌýshopping experience forÌýyour email subscribers. Extra traffic toÌýyour store isÌýnever aÌýbad thing.

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Just asÌýwhen you visit aÌýnew friend’s house forÌýtheÌýfirst time andÌýyou want them toÌýbeÌýcool, customers appreciate aÌýpersonable, thoughtful tip ofÌýtheÌýhat when they decide toÌýgrace you with their attention andÌýpersonal contact information. Short, punchy email subjects get their attention, discounts orÌýother shopping incentives them toÌýspend money with you, andÌýaÌýcasual, communicative vibe onÌýyour end helps ensure that they remain subscribed.

Ìý

• What IsÌýEmail Marketing andÌýtheÌýBenefits
• How ToÌýWrite AÌýWelcome Email That Sells
• What IsÌýEmail Marketing Funnel
• 10ÌýEvergreen Smart Ways toÌýGrow Your Newsletter List
• How toÌýSend Trigger Emails That Keep Customers Coming Back
• How toÌýIncrease Your Revenue With Newsletter Segmentation
• Ecommerce Email Marketing Best Practices toÌý3xÌýSales
• 5ÌýEmail Fails You Need toÌýAvoid
• How toÌýReflect Your Brand Personality inÌýYour Emails
• How toÌýImprove theÌýDeliverability ofÌýYour Ecommerce Newsletter
• The Best Professional Email Address Ideas
• The Best Email Marketing Service forÌýEcommerce
• The Best Email Marketing Software forÌýEcommerce
• The Best andÌýMust Have Email Marketing Templates
• Email Marketing Benchmarks