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This relatively easy tool isÌýone ofÌýtheÌýmost cost effective ways toÌýmake sales ²¹²Ô»åÌýbuild aÌýrelationship with shoppers. Around send atÌýleast one email per week. Your competition isÌýlikely prepping their weekly newsletter asÌýweÌýspeak, safe toÌýsayÌý— you’ve got some catching upÌýtoÌýdo.

IfÌýyou want direct access toÌýpotential ²¹²Ô»åÌýcurrent shoppers, read on! We’ll cover key email marketing strategy, theÌýdifferent types ofÌýemail marketing ²¹²Ô»åÌýhow you can doÌýitÌýall with ºÚÁÏÃÅ E-commerce.

What IsÌýEmail Marketing ²¹²Ô»åÌýHow Does ItÌýWork forÌýE-Commerce?

Let’s start with theÌýdefinition ofÌýemail marketingÌý— aÌýform ofÌýdirect marketing that allows you toÌýpromote your business’s products orÌýservice via email. Collecting customer email addresses ²¹²Ô»åÌýsending marketing emails isÌýused toÌýstrengthen relationships with potential ²¹²Ô»åÌýexisting customers, share updates about current offers, send discount coupons, increase loyalty, ²¹²Ô»åÌýmore.

InÌýconjunction with your online store, theÌýend goal isÌýtoÌýdrive traffic toÌýyour store ²¹²Ô»åÌýmake sales. It’s not just enough toÌýtalk about your business orÌýbrand, you ultimately want toÌýfunnel customers toÌýmake aÌýpurchase.

All that toÌýsay, part ofÌýyour email marketing strategy should also focus onÌýbuilding aÌýrelationship with customers. Any business can use email marketing but specifically forÌýsmall businesses, this isÌýanÌýopportunity toÌýdirectly get inÌýtouch with customers.

Why IsÌýEmail Marketing Important forÌýSmall Businesses?

With consider email marketing vital toÌýtheir business strategy. You are able toÌýdiversify your strategy even more. AsÌýweÌýmentioned, just about anyÌýbusiness can use email marketing but it’s important toÌýunderstand why you need it.

For example, aÌýglobal pandemic has taught usÌýtheÌýimportance ofÌýbuilding anÌýaudience onÌýdifferent platforms. With businesses forced online, that also meant access toÌýtheir audience was strictly online. And ifÌýyou didn’t have aÌýstrong email audience, making sales just got tougher.

For small businesses, you can’t afford toÌýbeÌýout ofÌýtouch with customers. And we’ll recommend aÌýfew different opportunities forÌýyou toÌýtry today.

What Are theÌýTypes ofÌýEmail Marketing?

There are multiple ways forÌýyou toÌýstart building ²¹²Ô»åÌýimplementing this tactic. Here are aÌýfew different types ofÌýemail marketing:

Abandoned cart email

When aÌýcustomer adds products toÌýaÌýcart, goes toÌýcheckout, specifies their email address, ²¹²Ô»åÌýthen leaves theÌýstore without placing anÌýorder, anÌýabandoned cart isÌýsaved inÌýyour store. You can track ²¹²Ô»åÌýrecover those carts byÌýsending customers abandoned cart recovery emails.

Each email contains aÌýlist ofÌýproducts theÌýcustomer left inÌýtheÌýcart ²¹²Ô»åÌýaÌýbutton toÌýcomplete anÌýorder. These can beÌýsent either automatically orÌýmanually.

After anÌýemail isÌýsent, theÌýcheckout will beÌýconsidered recovered only ifÌýtheÌýcustomer clicks theÌýrecovery link ²¹²Ô»åÌýcompletes theÌýcheckout. IfÌýaÌýcustomer completes anÌýorder byÌýreturning toÌýtheÌýwebsite, without using theÌýcheckout recovery link, then theÌýabandoned cart won’t beÌýmarked asÌýrecovered.

Welcome email

These emails have theÌýhighest opening rate ²¹²Ô»åÌýare anÌýopportunity toÌýmake aÌýfirst impression! AÌýfew ways toÌýincentivize users toÌýopen isÌýbyÌýoffering aÌýdiscount orÌýfree shipping. Always make sure toÌýinclude aÌýlink toÌýyour shop orÌýsocial media accounts.

Short, punchy email subjects get their attention, discounts orÌýother shopping incentives them toÌýspend money with you, ²¹²Ô»åÌýaÌýcasual, communicative vibe onÌýyour end helps ensure that they remain subscribed.

Learn how toÌýwrite aÌýwelcome email

Newsletter

This type ofÌýemail marketing contains updates ²¹²Ô»åÌýuseful information that you send toÌýyour customers onÌýaÌýregular basis. Newsletters help toÌýgain traffic, keep your customers inÌýtheÌýknow, ²¹²Ô»åÌýbuild brand loyalty. They offer interesting ²¹²Ô»åÌýhelpful content, announce new products orÌýevents, promote your store, ²¹²Ô»åÌýmore. ToÌýget such emails, customers subscribe toÌýyour newsletter list.
While theÌýcontent may differ, theÌýstructure ofÌýanÌýemail newsletter isÌýmostly theÌýsame. Here isÌýaÌýchecklist ofÌýwhat you need:

• AÌýcatchy subject line.
• Uncluttered layout ²¹²Ô»åÌýappealing design.
• AnÌýinviting greeting.
• Insightful ²¹²Ô»åÌýengaging copy.
• ´¡Ìý²õ³Ù°ù´Ç²Ô²µ call-to-action button.
• AÌýsender’s name.
• Your contact ²¹²Ô»åÌýsocial accounts.
• AnÌýunsubscribe button.

Don’t forgetÌý— customers often view emails onÌýtheir mobile devices, make sure they are formatted correctly.

How Can IÌýGet Started With Email Marketing?

We’ve just walked you through aÌýfew different types ofÌýemails, you’ll want toÌýimplement atÌýleast one toÌýget started. And toÌýhelp, weÌýsuggest using our recently released integration with Mailchimp.

• Build your email lists with email signup forms inÌýyour store
• Send manual ²¹²Ô»åÌýautomated email campaigns
• Create customized email templates toÌýcomplement your brand
• Segment your audiences toÌýsend targeted personal messages that resonate with your customers
• Advertise onÌýFacebook ²¹²Ô»åÌýInstagram toÌýreach even more people like your customers
• Schedule social posts
• And more!

Now, inÌýorder toÌýdoÌýemail marketing you’ll need toÌýbeÌýonÌýaÌýBusiness Plan orÌýhigher. It’s aÌýrelatively easy next step ²¹²Ô»åÌýsmall but impactful investment forÌýyour business. SoÌýlet’s recap, with ºÚÁÏÃÅ E-commerce weÌýhave multiple ways forÌýyou toÌýengage with customers via email marketing.

• MailchimpÌý— accessible onÌýour Business Plan, you can get started with their free plan!
• Abandoned Cart Recovery, Welcome Emails ²¹²Ô»åÌýmoreÌý— also available onÌýanÌýºÚÁÏÃÅ Business Plan!

What email marketing strategies have you found successful forÌýyour online business?

Ìý

• What IsÌýEmail Marketing ²¹²Ô»åÌýtheÌýBenefits
• How ToÌýWrite AÌýWelcome Email That Sells
• What IsÌýEmail Marketing Funnel
• 10ÌýEvergreen Smart Ways toÌýGrow Your Newsletter List
• How toÌýSend Trigger Emails That Keep Customers Coming Back
• How toÌýIncrease Your Revenue With Newsletter Segmentation
• Ecommerce Email Marketing Best Practices toÌý3xÌýSales
• 5ÌýEmail Fails You Need toÌýAvoid
• How toÌýReflect Your Brand Personality inÌýYour Emails
• How toÌýImprove theÌýDeliverability ofÌýYour Ecommerce Newsletter
• The Best Professional Email Address Ideas
• The Best Email Marketing Service forÌýEcommerce
• The Best Email Marketing Software forÌýEcommerce
• The Best ²¹²Ô»åÌýMust Have Email Marketing Templates
• Email Marketing Benchmarks