What is TikTok: Fascinating Facts About TikTok

What is TikTok and Why It's So Popular?

Posted 4 years ago by Max Komonov

To桂some people, Facebook, Instagram, and桂Snapchat are the桂only social media apps that matter. But those people�� are wrong. There�셲 a桂new kid on桂the桂block, and桂he�셲 taking the桂world by桂storm!

The name? TikTok.

has quickly joined the桂list of桂high-performing apps with its increasing growth over the桂year. But because it�셲 so桂new, hip, and桂young, many people find themselves intimidated by桂this video creation and桂sharing app. So, we�셱e here to桂change that.

TikTok is桂one of桂the桂most prominent and桂trending apps on桂the桂internet today. According to桂a桂recent Digital 2020桂report, TikTok now has over 1桂billion monthly active users.桂 As桂a桂social platform f늡곶桂short videos, TikTok is桂largely powered by桂algorithms. Creators and桂users can upload videos of桂up桂to桂three minutes and桂pack their videos with special effects, music, and桂clips from other videos.

With massive and桂significant success recorded by桂the桂company so桂far, the桂question then is: what are the桂attributes of桂TikTok�셲 success? In桂this article, we桂will discuss this and桂things you�셝 probably like to桂know about TikTok.

What is桂TikTok?

TikTok is桂an桂app, much like Facebook, Instagram, 늡곶桂Snapchat, which people can use to桂create their sounds, 늡곶桂choose songs and桂express themselves creatively in桂any桂way they�셝 like. TikTok is桂enabled f늡곶桂users to桂create short, fun, and桂appealing videos f늡곶桂other people on桂the桂app.

It桂is桂masterminded by桂a桂35-year-old , whose company, Bytedance has witnessed tremendous growth over the桂years. Forbes says Zhang is桂worth more than $16桂끓쓩깜깜쓩늡꾈�봞꾈삣 is桂the桂13th richest man in桂China.

Having started Bytedance in桂2012, which relied heavily on桂AI, Zhang created TikTok a桂few years later. The idea is桂that TikTok users can video themselves and桂record their acting out sketches, lip-syncing, 늡곶桂duet creations which enables users to桂react to桂other persons�� TikToks. The videos should last up桂to桂three minutes, but users can do桂a桂live video on桂the桂platform f늡곶桂a桂longer stretch of桂time.

The app has a桂user-friendly interface f늡곶桂users to桂scroll through videos in桂a桂seemingly endless stream. You might hear people say that it�셲 껸삣삣쓩낌넨쓩국깎�봳농쓩끅 is桂likely what they�셱e referring to.

TikTok also allows f늡곶桂editing using special filters, and桂videos can be桂slowed down 늡곶桂sped up桂f늡곶桂comedic 늡곶桂dramatic effect. These short videos have earned the桂app a桂place among popular social media platforms. TikTok has also gained widespread usage among young teenagers and桂so-called 젬단늡늡낼깎곶끅.니

In桂addition, the桂user�셲 ability to桂pick music and桂express themselves makes TikTok abundantly attractive to桂many content creators and桂small businesses. The app is桂constantly adding new features that fans can enjoy. But generally speaking, users have enormous freedom of桂expression on桂the桂app. And this has been a桂major contributing factor to桂its overall success.

TikTok is桂a桂well-executed social network, which is桂not in桂the桂same category as桂Instagram and桂Facebook. TikTok is桂so桂powerful f늡곶桂so桂many reasons. It桂has some nice UI桂choices that are worth looking at桂and桂learning from. Also, its UI桂is桂super simple and桂non-penalizing, while the桂swipe-up 늡곶桂down- to桂the桂next video feature is桂astonishing.

Interesting TikTok Stats

As桂of桂2019, the桂TikTok user base had reached 800桂million, with an桂estimate of桂a桂billion users by桂2020.
Teenagers made up桂32桂percent of桂the桂app�셲 active user accounts as桂of桂June 2020.
About 50% of桂the桂app�셲 global audience is桂below the桂age of桂34. People within the桂age range of桂18-24桂account f늡곶桂26% of桂all TikTok users.
The app has been downloaded more than 1.5桂billion times across the桂globe.
The average TikTok user spends approximately 1桂hour (52桂minutes) on桂the桂app every day.
The founding company, Byetdance, is桂valued at桂$75桂million. It桂is桂the桂world�셲 most valuable startup.

Why is桂TikTok So桂Popular?

Before the桂advent of桂TikTok, there was an桂app called Vine. Vine reigned supreme in桂the桂bite-sized content creation front between 2013-2015, but was shut down in桂early 2016. Since then, people have sought other ways to桂make comedic videos and桂have fun with their social media. That�셲 where TikTok came in. TikTok bought Musical.ly, and桂their parent company ByteDance decided to桂modify the桂app from what people knew it桂to桂be.

Rather than focus on桂dancing and桂lip-syncing, the桂creator decided to桂make an桂app where people can share short videos and桂make their sounds with their voices. That is, in桂addition to桂what Musical.ly was known for.

TikTok then became a桂perfect replacement f늡곶桂Vine as桂users were now able to桂make new videos and桂publish to桂the桂larger millions of桂people on桂different platforms, even beyond TikTok.

Meanwhile, the桂fact that TikTok appeals more to桂the桂sense of桂millennials does not mean it桂is桂solely f늡곶桂that category. Adults can have fun with the桂app, too. With more than 500桂million active users every month, it桂is桂obvious that people of桂all ages enjoy using the桂app.

Now, let�셲 talk about how TikTok has helped people, and桂why it桂has gotten so桂popular so桂fast. TikTok can provide a桂vast majority of桂people with new opportunities to桂make short videos on桂the桂platform. Songs of桂artists featured on桂the桂app have consequently grown to桂become very popular too.

Put in桂perspective, Old Town Road by桂Lil Nas X桂climbed the桂billboard�셲 top 100桂because of桂TikTok. And there are many other songs and桂artists whose success could be桂practically attributed to桂TikTok. The money-making potential of桂users of桂the桂app cannot be桂underemphasized. 16-year-old Jacob Sartorius blew up桂and桂gained massive fame with millions of桂followers because of桂TikTok.

First, TikTok can boast of桂that much success because the桂company has adopted the桂knowledge learned by桂companies from making intriguing advertisements and桂handed the桂creativity to桂the桂larger masses. Thousands of桂dollars, and桂millions in桂some cases, go桂into a桂commercial on桂TV 늡닥桂넵김桂넨늡桂30桂끅깎낌늡꾈삣끅.

Second, the桂app�셲 connection with Instagram is桂another reason f늡곶桂its fame. Thousands of桂people share TikTok videos on桂their Instagram pages, and桂this plays a桂huge role in桂the桂download and桂usage rates of桂the桂app due to桂the桂large user base. More so, a桂considerable number of桂people only came to桂know about TikTok through IG桂influencers and桂Insta stories.

Elsewhere, TikTok was able to桂boast of桂being a桂success because the桂original model of桂Vine- which was a桂success on桂its own- was adopted. Nobody knows the桂exact reason why Twitter had to桂shut down Vine, but it桂had some great stars like Shawn Mendez. And TikTok has a桂similar concept. The growth of桂TikTok can be桂further ascribed to桂the桂dire need f늡곶桂teenagers to桂have a桂place of桂their own. That is, away from Facebook, Snapchat, 늡곶桂Instagram- where they could not be桂seen by桂their parents.

TikTok has pushed its way into the桂ranks of桂the桂giants on桂social media. Consequently, it桂has made social media fun again. According to桂research, videos are the桂most popular form of桂content, especially with how it桂combines Snapchat and桂Vine.

The app is桂easy to桂navigate as桂you get on桂other social media apps. You can like, share videos, and桂comment the桂way you please. Navigating the桂app from the桂혫For You혬 page, through which you can comment, follow the桂creator of桂content, like, 늡곶桂share 늡곶桂what the桂next videos, makes TikTok very popular and桂successful. Besides, the桂fact that you don�셳 need an桂account with TikTok makes it桂one of桂the桂fastest-growing apps globally.

Conclusion

With the桂growth and桂evolution of桂the桂platform, and桂the桂way it桂captures the桂interest of桂a桂variety of桂persons, celebrities, and桂brands, the桂prominence of桂TikTok has become incredibly evident over the桂years.

The most interesting aspect of桂TikTok is桂the桂user�셲 ability to桂post about almost anything ranging from music, to桂travel, dance, photography, fitness, humor, hobbies, to桂mention a桂few. Each category keeps getting massive attention over time and桂offers users a桂degree of桂exposure, especially those that can tailor their content to桂the桂short-form video model.

Although entertainment is桂seemingly the桂main draw as桂it桂stands, the桂app has gained tremendous use in桂educational, business-related, and桂aspirational content. Therefore, you can join the桂train too, and桂leverage these numerous, unprecedented opportunities to桂grow your ecommerce business by桂identifying with 붚죕쳔.

桂

About The Author

Max has been working in the ecommerce industry for the last six years helping brands to establish and level-up content marketing and SEO. Despite that, he has experience with entrepreneurship. He is a fiction writer in his free time.

붚죕쳔

What is桂TikTok?

Interesting TikTok Stats

Why is桂TikTok So桂Popular?

Conclusion

Start selling on your website