Ifyou’re reading this, you’re looking fortheanswer toyour question: What should Ipost onFacebook formybusiness? Look nofurther! After reading this post, you’ll know what topost onFacebook toget alot oflikes, comments, andshares.
The only way tobuild afollowing onsocial media istoregularly share engaging content. However, when you run asmall business, you never have enough time foryour social media content plan. We’ve got you covered: here’s abackup list of20Facebook post ideas foryour business page that will work formost stores.
Post contents:
- Behind thescenes posts
- Stylized product images
- People ormodels using your products
- Mood boards andproduct collections
- Pictures organized around atheme
- Customers using your products
- Live videos
- Content related totrending hashtags
- Teasers ofanupcoming sale
- Pictures andvideos ofactivities related toyour brand
- Video previews ofyour products
- Quotes &memes
- Pictures ofcelebrity customers/influencers
- Product listings
- Upcoming events
- Questions andpolls
- Contests andgiveaways
User-generated content curated around ahashtag- Viral posts
- Content related tocharities, causes, andimportant events
1.Share Behind theScenes Pictures
Behind thescenes pictures andvideos always work well. Ifyou can’t think ofnew Facebook post ideas, take shots ofyour employees, partners, andstakeholders who run thebusiness. Your customers will like thefact that there are real people running your store, andyour business isnot just afaceless corporation.
shows their work process
2.Share Stylized Product Images
This Facebook post idea is
Taking aquality product picture requires some effort. Atleast, learn acouple ofsimple product photography tricks andhow tochange thebackground onyour pictures without using Photoshop.
3.Share Fresh Shots ofPeople Using Your Products
Ifyou sell visual products, learn tohave areserve folder with product photography, andtake new photos regularly— even ifyou’re not going toupdate your storefront photography right away. Get thehabit ofhaving one ofyour products onyou all thetime.
This way, you’ll beable totake apicture using your phone ifyou spot abeautiful location ormeet aperfect model (among your friends, forexample). You’ll thank yourself later when you happen tobeout ofideas topost onFacebook.
For a
While professionally shot pictures ofmodels doagreat job ofshowing off your products, they can feel abit distant andinorganic, especially onsocial media. Combine them with images ofreal people.
regularly shares pictures ofthings customers create with their ribbons
4.Post Mood Boards andProduct Collections
The context inwhich customers see your products inFacebook business posts will often impact how they perceive them.
Ifyour product isplaced inacollection next totop luxury brands, you are indirectly telling customers that your product isluxurious aswell.
Try tocreate collections where you combine products from different brands. Your goal istoget customers toassociate your brand with certain styles, movements, audiences, oremotions.
Curated product collections can get customers toassociate your products with afavorable brand, esthetic, ormovement. Source:
Related: 10Ideas forCreative Product Presentation inInstagram Galleries
5.Post Pictures Organized Around aTheme
The next one onthelist ofFacebook post ideas issharing pictures that follow thesame theme, design, orstyle. Bydoing that, you can shape how customers see your brand andits aesthetic.
You can find great examples ofFacebook posts forbusiness onthe page. The store regularly shares images organized around asingle color. Byitself, each image might not look like much. When seen alongside others, however, itcreates adistinct brand identity.
Think ofhow each image you share interacts with other images
It’s not too hard tocraft such acollection bycombining one ofyour product pictures with stock images. Use Google Search tools tofind amatching picture:
Set acolor andselect thelabeled forreuse license tofind images foryour post
More: Where toFind Free Images ontheWeb: Stock Photos, Databases, andNewsletters
6.Post Pictures ofCustomers Wearing Your Products
One ofthebest ways tobuild social proof istoshow real customers wearing your products. Ifyou sell apparel, it’s one ofthebest ideas topost onFacebook forbusiness.
Ifyou take this route, make sure you ask customers forpermission before sharing their pictures. Most will not only grant you permission but will even tell their friends that they have been featured byabrand, bringing you additional traffic.
The clothing brand regularly shares pictures ofits customers wearing its outfits. Mostly, these are reblogged from Instagram.
Tip: create your branded hashtag andpromote itacross social media toget asteady stream of
7.Post Live Videos
Live video has been one ofthebiggest content trends inthelast few years anditstands out from many other Facebook post ideas. Live videos boast all theengagement andpresence ofconventional video with thespontaneity andauthenticity ofalive conversation.
Sharing live Facebook videos ofyour products, Q&A sessions, design sessions, etc. should beabig part ofyour customer engagement strategy.
Learn more:How toLive Stream Video inYour Online Storefront: A
8.Post Content Related toTrending Hashtags
Ifyou keep track ofpopular trends, you’ll never beout ofFacebook post ideas foryour business.
Align yourself with atrend andget additional traffic byposting onFacebook something related toapopular hashtag. This tactic isparticularly effective ifthehashtag has values you want customers toassociate with your brand.
Bonobos shared this short video tocelebrate International Women’s Day. Not only does this help itget traffic from people searching forthis hashtag, italso gives credit towomen working inthecompany.
Find hashtags that align with your values andcreate content forthem
9.Tease Followers With Your Upcoming Sales
Ifyou have anydiscounts, deals, andsales coming up, you already have content forthings topost onFacebook.
Make sure totell your Facebook audience about new offers anddeals inadvance. You can even share sale previews orgive followers additional discounts.
regularly updates its followers about upcoming sales. Italso uses a
Alert followers toupcoming sales and
10. Share Pictures andVideos ofActivities Related toYour Brand
Insome niches, such asactivewear andathletic gear, you want customers toassociate your brand with certain activities andlifestyles. Sharing pictures andvideos ofpeople doing those activities can help inbrand building. Not tomention, that can behelpful forgenerating engaging post ideas— just what you need foryour Facebook business page.
Not only are such shots great tolook at; they also help customers associate your brand with acertain lifestyle. When you lack Facebook post ideas, browse free photo stocks andPinterest forinspiration.
Related: How toPromote Your Online Store With Content Marketing
11. Share Video Previews ofYour Products
Doyou have anupcoming product(s) that you want tobuild upcustomer interest for? Instead ofjust sharing animage, aim foracreative Facebook post— create ashort video preview telling customers about theproduct.
The bakery shared avideo showing off one oftheir new products.
Video previews can get more engagement than static images
Since videos are more visually interesting than static images, such previews will likely get more engagement than your regular updates. This can beanadvantage incase you want topromote aparticular product heavily.
Tip: Acinemagraph (“live” photo) can work equally great here. Ifyou’re short forresources tomake avideo, create acinemagraph andshare itinaFacebook post.
12. Share Quotes, Memes, andViral Images
Your Facebook page doesn’t have tobeall about you andyour products. Ifyou’re looking forinteractive Facebook post ideas, break upthemonotony bysharing memes, quotes, andimages unrelated toyour business.
, ateacher and
Use memes todraw your followers’ interest
Besides being funny, such quotes andmemes can also beaway toshow that you understand your target customers. Intheabove example, thememe evokes afeeling alot ofparents might have experienced. The meme effectively tells them: We understand you andyour problems.
13. Share Pictures ofCelebrity Customers andInfluencers
Doyou have any
Sharing pictures ofsuch customers can beagoldmine ofsocial proof. , an
Ifacelebrity uses your products inpublic, make sure totell customers about it
Well, ifgetting someone like Oprah touse your products sounds asrealistic asmeeting aunicorn, don’t get upset. You can reach out tolocal
14. Share Product Listings
Did you know that you can build astore onFacebook andshare product listings with your audience?
Instead ofsimply sharing static images, godynamic byalso giving customers aneasy way tobuy your products. All you need todoiscreate aFacebook store andlist your products.
regularly shares professionally shot pictures ofits products. Along with pictures, italso shares links tothelistings tomake purchases easier.
Tag products onyour images tomake buying easier
Tip: Totag aproduct onyour picture, upload itonFacebook, click tag products, andclick thearea where your product isshown. Choose theproduct andsave thechanges.
15. Update Customers About Upcoming Events
The best Facebook posts not only entertain oreducate but inform too. Doyou have anupcoming
Experiential marketing isanother hot
Set uparegularly updated events page where you can notify your followers about upcoming events.
, apopular women’s fashion retailer, has anumber ofevents organized around shopping andcauses. Followers can see all ofthem onits Facebook page anddecide which ones they want toattend.
Use Facebook tonotify people about upcoming events
16. Ask Questions andHost Polls
One oftheproblems with sharing videos andimages isthat they tend tobe
Tip: When adding polls toyour Facebook posts, include theOther option andencourage followers toshare their variants incomments. This way, you’ll get more engagement onyour Facebook post.
17. Run Contests andGiveaways
Contests andgiveaways are astaple ofsocial media marketing andforgood reason. They are interactive, attract new customers, andhave atendency togoviral. Inother words, they are perfect engaging posts forFacebook.
Once inawhile, run acontest oragiveaway onyour Facebook page. Choose areward they’d actually want (usually something from your product catalog), andgive them anincentive toshare itwith their friends.
18. Curate User-Generated Content Around aHashtag
Try tocurate all UGC byasking customers toshare itusing acustom hashtag. You can then search forthis hashtag tofind all
For example, asks customers toshare their pictures using thebranded hashtag. Itthen shares their videos andpictures while also building social proof.
Curate
19. Combine UGC, Giveaways, andTrending Hashtags toCreate Viral Posts
We’ve seen that UGC, giveaways, andcontent focused around trending hashtags make forgreat Facebook posts forengagement. However, you don’t have touse anyofthese inisolation. You can combine them asyou see fit tocreate Facebook posts with viral potential.
, aclothing label, used the#NationalPuppyDay hashtag toask its followers toshare pictures oftheir pets. Aselected winner was then featured onthesite andoffered agift voucher.
Combine different formats tocreate aviral Facebook post
This isaperfect example ofleveraging different content formats tocreate viral content. The #NationalPuppyDay hashtag was agreat excuse tocurate one ofthemost popular content types onsocial media— pictures ofdogs. Throw inthecontest element andyou have apost that can easily goviral.
20. Share Content Related toCharities, Causes, andImportant Events
Millennial customers have regularly shown that they . Use this toyour advantage bysharing content related toacause oranimportant event.
Ifyou’re going touse this tactic, make sure tobegenuine andclassy. Customers shouldn’t feel that you’re just using thecharity asanexcuse tomake money.
Try New Facebook Post Ideas forYour Business
Facebook isavast and
Whenever you’re feeling uninspired andneed some fresh ideas, use this list asaguide when creating content foryour Facebook business page.
What content works best foryour business onFacebook?
- Sell onFacebook: Blow UpYour Sales With Social Selling
- How Does Facebook Work forSmall Businesses?
- How toReceive Payments onaFacebook Business Page
- How toGrow aFacebook Business Page forFree
- What toPost onFacebook: 20Post Ideas forYour Business Page
- A
Step-By-Step Guide toUsing Facebook Business Manager - 7Strategies toBoost Sales With Facebook Marketing
- How toSell Products Using Facebook Live Shopping
- Make your Products More Discoverable onFacebook &Instagram
- What IsFacebook Pay, andShould Your Company Use It?
- ABeginner’s Guide toSelling onFacebook Marketplace
- Sell onFacebook Messenger
- Sell Products inFacebook Shops