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Key Reasons
to Advertise on Facebook

Sponsored Facebook advertising could be just the boost your business needs. Here are 3 key reasons you should advertise on Facebook:

1.  every day. That means your customers are there waiting for you. Facebook advertisements are an excellent method to reach your consumers directly.

2. There鈥檚 no platform that uses targeting as effectively as Facebook. They have a lot of practice in understanding their customers and can use their knowledge to provide highly targeted advertising to small business owners. It鈥檚 difficult to overstate how beneficial and cost-effective this type of advertising can be for a growing business.聽

3. Mobile advertisements reach your consumers while they browse on the go. Around 98.5% of Facebook users log in using their .

4 Simple Tips To Get The Best Results From Your Facebook Ads

1. Use high-quality images that contain little or no text.

Your image is competing for attention with stories from user鈥檚 friends and family. Make sure your image stands out in the crowd by not including text that covers more than 20% of the image鈥檚 area per .

2. Photos of your products or services work best (avoid stock photos).

Use eye-catching, appealing imagery to grab your customer鈥檚 attention as they scroll through their news feed.

Focus on the things about your business that make it stand out. The people. The environment. The products. A photo of people using your product is often a very compelling image.

Make sure there鈥檚 proper lighting when taking a picture of your product and that you don鈥檛 have a crowded frame. Try using a photo app that offers an array of filters. These can take an average photo and make it feel more professional or stylized.

3. Discounts or special offers work well to attract new customers.

Start by deciding what you want your ad to do. Are you trying to push a certain product? Encourage people to visit your website? Identifying the purpose of your advertising upfront will help you attract visitors that deliver the desired results.

It鈥檚 important to use a call to action that highlights your product鈥檚 value and conveys urgency. Some examples include: limited time offer, special sale, free gift or gift with purchase, exclusive offer, loyalty rewards, or save when you spend.

4. Use Facebook鈥檚 extensive targeting capabilities

Decide who your target audience is before you design your ad. You鈥檒l want to keep this in mind when you select your image and write the caption or any surrounding text. How old are they? Where do they live? What kinds of things are they interested in? How can your product or service help make their life better?