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Free Shipping: How It Affects Customer Behavior
62% of US shoppers surveyed said they wouldn鈥檛 buy from an online store if they didn鈥檛 offer free shipping. And just 3% of buyers said that shipping costs don鈥檛 matter at all to them. At the same time, 47% of customers said they were ready to spend the minimum amount on purchase, and 42% are willing to join a loyalty program or membership program.
Sources: February 2023
Do online store customers prefer free or fast shipping?
Given a choice, 75% of US online shoppers surveyed would prefer free shipping over fast shipping. Source:
What online shoppers are willing to do to avoid paying for shipping?
Of 1,000 US ecommerce shoppers surveyed, 47% are willing to spend the minimum amount on purchase, and 42% are ready to join the loyalty program. Source:
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