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The Most Common Impulsive Online Shopping in the World in 2022, by Gender

As of February 2022, Women are more likely to make impulsive online purchases than men. 57% of women surveyed buy clothes and shoes impulsively.

Sources: May 2022

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What purchases do women most often buy impulsively online?

According to a survey in February 2022, 57% of women most often buy clothes and shoes online impulsively. Also, 38% of women impulsively buy toys, games, or books. Source:

What purchases do men most often buy impulsively online?

According to a survey in February 2022, 49% of men are the most likely to impulsively buy electronics online. Also, 44% of men impulsively buy toys, games, or books. Source:

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