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Sale Days for Shopping for Holiday Gifts in the US 2020-2022

53% of American shoppers plan to buy gifts in 2022 on Black Friday. This figure increased by 4% compared to the previous year. Also, 45% of American shoppers will take advantage of Cyber 鈥嬧婱onday deals in 2022.

Sources: October 2022

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When do US shoppers prefer to buy holiday gifts in 2022?

53% of American shoppers are planning to buy holiday gifts on Black Friday. 43% of US shoppers will also take advantage of Cyber 鈥嬧婱onday promotions and 25% of Super Saturday promotions. Source:

Which holiday sales are less interesting for US shoppers in 2022?

If on Black Friday 53% of American buyers plan to buy holiday gifts, then on Singles day only 14%. Source:

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