黑料门

瓴届焷靷�搿滌劀 霃勲Г鞐呾瀽, 鞁犽�绊暊 靾� 鞛堧姅 臧�瓴� 鞝勲灥鞚� 臧栰稊電� 瓴冹澊 牍勳�堧媹鞀� 靹标车鞐� 毵れ毎 欷戩殧頃╇媹雼�.

鞏措枻 鞝滍拡鞚措倶 靸來拡鞚� 韺愲Г頃橂摖 瓴届焷霠� 鞛堧姅 臧�瓴╈潃 氇�霌� 靷办梾 攵勳暭鞐愳劀 鞗愴櫆頃橁碃 靾橃澋靹� 鞛堧姅 牍勳�堧媹鞀るゼ 鞖挫榿頃橂姅 雿� 頃奠嫭鞛呺媹雼�. 鞚茧秬 霃勲Г鞐呾瀽電� 臧�瓴╈潉 毂呾爼頃挫暭 頃滊嫟電� 靸濌皝鞐� 鞎曤弰雼鬼暕雼堧嫟. 韸鬼瀳 韺愲Г臧� 觳橃潓鞚� 瓴届毎鞐愲姅 雿旍毐 攴鸽爣鞀惦媹雼�.

鞖半Μ電� 攴�頃橁皜 靿疥矊 鞚错暣頃� 靾� 鞛堧弰搿� 霃勲Г 臧�瓴╈潉 靹れ爼頃橂姅 瓿检爼鞚� 攵勳劃頄堨姷雼堧嫟.

霃勲Г 臧�瓴╈澊霝� 氍挫棁鞛呺媹旯�?

霃勲Г鞐呾瀽臧� 鞝曧晿電� 霃勲Г臧�瓴╈潃  鞝滌“ 靾橃��鞐愳劀 韺愲Г霅橂姅 鞝滍拡 氚� 靸來拡鞚� 瓴届毎.

霃勲Г鞐呾瀽電� 雽�霟夓溂搿� 甑�毵ろ晿旮� 霑岆�胳棎 霃勲Г臧�瓴╈潃 鞝滍拡鞚� 鞝滌“頃橂姅 雿� 霌滊姅 牍勳毄瓿� 鞝滌“鞐呾泊鞚� 鞚挫湦鞚� 頃╈偘頃� 旮堨暋鞛呺媹雼�. 霃勲Г 臧�瓴╈潉 靹れ爼頃橂牑氅� 鞝滌“鞐呾泊鞕� 霃勲Г鞐呾泊臧� 霊� 旮办梾 氇�霊愳棎瓴� 鞚挫澋鞚� 霅橂姅 瓿奠爼頃� 臧�瓴╈棎 霃欖潣頃挫暭 頃╇媹雼�.

霃勲Г臧� 靹れ爼鞚� 瓿检牅

霃勲Г 臧�瓴╈潉 靹れ爼頃橂姅 瓴冹潃 攴� 鞛愳泊搿� 鞏措牑鞖� 鞚检瀰雼堧嫟. 韸鬼瀳 頃措嫻 攵勳暭鞐愳劀 鞚挫牅 毵� 鞁滌瀾頃� 瓴届毎鞐愲姅 雿旍毐 攴鸽爣鞀惦媹雼�. 鞝滍拡鞚� 霃勲Г 臧�瓴╈潉 瓴办爼頃� 霑� 霊� 臧�歆� 欤检殧 鞏措牑鞗�鞚� 雼れ潓瓿� 臧欖姷雼堧嫟.

臧�瓴╈潉 雱堧�� 雴掙矊 靹れ爼頃�

靸來拡 臧�瓴╈潉 雱堧�� 雴掙矊 靹れ爼頃橂┐ 頃措嫻 瓿店皠鞚� 瓴届焷鞐呾泊鞐愱矊 瓿犼皾鞚� 鞛冹潉 鞙勴棙鞚� 鞛堨姷雼堧嫟. 靻岆Г 瓿犼皾鞚� 靽柬晳鞚� 頃橁碃 鞛愳嫚鞚� 鞓堨偘鞐� 毵炿姅 臧�瓴╈潉 彀眷姷雼堧嫟. 瓴届焷霠� 鞛堧姅 臧�瓴╈潉 鞙犾��頃橂姅 瓴冹潃 靻岆Г鞐呾泊鞕� 鞚缄磤霅橁碃 鞁犽�绊暊 靾� 鞛堧姅 甏�瓿勲ゼ 甑�於曧晿瓿� 瓿奠爼頃� 臧�瓴╆臣 瓿犿拡歆� 鞝滍拡鞐� 雽�頃� 韽夗寪鞚� 鞏浑姅 臧�鞛� 膦嬱潃 氚╇矔鞛呺媹雼�.

臧�瓴╈潉 雱堧�� 雮�瓴� 靹れ爼頃�

鞚茧秬 霃勲Г鞐呾泊電� 韺愲Г毳� 電橂Μ旮� 鞙勴暣 臧�瓴╈潉 鞚胳儊頃橂姅 雿� 鞏措牑鞗�鞚� 瓴�鞀惦媹雼�. 攵堩枆頃橁矊霃� 鞚措姅 膦呾�� 氚橂寑 須�瓿茧ゼ 臧�鞝胳槵 靾� 鞛堨姷雼堧嫟. 瓿店博鞝侅溂搿� 臧�瓴╈潉 雮�於旊┐ 鞝滍拡鞚� 頀堨�堨澊 膦嬱�� 鞎婋嫟電� 氅旍嫓歆�毳� 氤措偞電� 瓴冹瀰雼堧嫟.

瓴瓣臣鞝侅溂搿� 靻岆Г鞐呾泊電� 靸來拡鞚� 甑�毵ろ晿旮� 鞙勴暣 雼るジ 瓿踌潉 彀眷潉 靾橂弰 鞛堨姷雼堧嫟. 鞛リ赴鞝侅溂搿� 鞚措姅 毵れ稖 臧愳唽鞕� 鞚挫澋 鞙勴槕鞙茧�� 鞚挫柎歆� 靾� 鞛堨姷雼堧嫟.

霃勲Г 臧�瓴╆臣 靻岆Г 臧�瓴�

霃勲Г 臧�瓴╈潃 鞚茧皹鞝侅溂搿� 毵れ毎 雮�歆�毵�, 靻岆Г 臧�瓴� 牍勱祼頃橂┐ 頉�鞌� 雴掛姷雼堧嫟. 鞚措姅 毵れ灔 鞛勲寑耄�, 瓿店臣旮�, 歆侅洂 旮夓棳 氚� 甏戧碃牍勲ゼ 瓿犽牑頃橂┐ 靻岆Г鞐呾泊鞚� 鞚挫湦韽�鞚� 頉�鞌� 雴掙赴 霑岆�胳瀰雼堧嫟.

霃勲Г鞐呾瀽電� 雼�歆� 欷戧皽鞚胳澊旮� 霑岆�胳棎 鞝滌“鞐呾泊搿滊秬韯� 鞝滍拡鞚� 甑�毵ろ暊 霑� 鞚措煬頃� 鞖旍唽毳� 瓿犽牑頃� 頃勳殧臧� 鞐嗢姷雼堧嫟. 牍勳毄鞚� 頉�鞌� 雮�旮� 霑岆�胳棎 霃勲Г鞐呾泊電� 臧�瓴� 毂呾爼 鞝勲灥鞐� 頉�鞌� 雿� 毵庫潃 鞙犾棸靹膘潉 臧栮碃 鞛堨姷雼堧嫟.

霃勲Г鞐呾瀽电�&苍产蝉辫; 鞛愳偓 鞝滍拡鞚� 甑�毵ろ晿電� 靻岆Г鞐呾泊鞐� 鞓堧姅 雼れ潓瓿� 臧欖姷雼堧嫟.

攴�頃橃潣 霃勲Г 靷�鞐呾泊臧� 1000臧滌潣 鞝滍拡鞚� $4,000鞐� 甑�毵ろ晿電� 瓴届毎 臧� 鞝滍拡鞚� 臧�瓴╈潃 $4臧� 霅╇媹雼�. 攴鸽煱 雼れ潓 鞚措煬頃� 頀堧�╈潉 50臧� 氍鹅潓鞙茧�� 靻岆Г鞐呾泊鞐� $400鞚� 臧�瓴╈溂搿� 韺愲Г頃� 靾� 鞛堨姷雼堧嫟. 鞚挫棎 霐半澕 頀堧�╇嫻 臧�瓴╈澊 8雼�霟�搿� 鞚胳儊霅橃棃鞀惦媹雼�. 鞚措姅 霃勲Г鞐呾瀽臧� 鞝勳泊 氚办啞氍检潉 鞓�旮半┐ 4,000雼�霟�鞚� 鞚挫澋鞚� 鞏混潉 靾� 鞛堨潓鞚� 鞚橂�疙暕雼堧嫟.

靻岆Г臧�瓴╈潃 鞝滌“鞐呾瀽臧� 鞝滍拡鞚� 靸濎偘頃橁碃, 霃勲Г鞐呾瀽鞐愱矊 韺愲Г頃橁碃, 靻岆Г鞐呾瀽鞐愱矊 韺愲Г頃橁碃, 斓滌�呾爜鞙茧�� 靻岆箘鞛愱皜 甑�毵ろ暅 頉勳潣 斓滌�� 臧�瓴╈溂搿� 鞝曥潣頃� 靾� 鞛堨姷雼堧嫟.

霃勲Г臧�毳� 瓿勳偘頃橂姅 氚╇矔

鞚茧皹鞝侅溂搿� 毵愴暣靹�, 霃勲Г 臧�瓴╈潃 靻岆Г 臧�瓴╈潣 50%鞐�鞎� 攴�頃橃潣 鞚挫澋鞚� 鞖挫榿 牍勳毄鞚� 於╇嫻頃� 靾� 鞛堨潉 毵岉伡 於╇秳頌� 旎れ�� 靾� 鞛堨姷雼堧嫟.

霃勲Г臧� 瓿勳偘旮半姅 甑�毵ろ晿電� 氇�霌� 靸來拡鞚� 霃勲Г臧�毳� 瓿勳偘頃橂姅 臧�鞛� 須�鞙�鞝侅澑 氚╇矔鞛呺媹雼�. 臧�瓴� 鞝勲灥鞚� 臧勲嫧頃� 氚╇矔鞙茧�� 瓴办爼頃橂姅 雿� 靷�鞖╉暊 靾� 鞛堧姅 毵れ毎 旮半掣鞝侅澑 瓿奠嫕鞚� 鞛堨姷雼堧嫟.

鞝滍拡鞚� 霃勲Г 臧�瓴╈潉 瓿勳偘頃� 霑� 靾橅枆頃挫暭 頃� 鞛戩梾鞚� 雼れ潓瓿� 臧欖姷雼堧嫟.

1. 毵れ稖鞗愱皜(COGS) 瓿勳偘

鞚� 牍勳毄鞐愲姅 鞝滌“鞐呾泊搿滊秬韯� 鞝滍拡鞚� 甑�毵ろ晿電� 霌� 韺愲Г頃橂姅 鞝滍拡鞚� 甑�鞛呿晿電� 雿� 歆�於滍暅 牍勳毄瓿� 鞝滍拡 靾橂牴瓿� 甏�霠�霅� 牍勳毄(氚办啞牍� 霌�)鞚� 韽�頃�霅╇媹雼�.

2. 臧勳爲牍� 瓿勳偘

臧勳爲牍勲姅 甑�毵ろ晿電� 鞝滍拡瓿� 氚橂摐鞁� 鈥嬧�嬯磤霠�鞚� 鞐嗠姅 瓿犾爼 牍勳毄鞛呺媹雼�. 鞚措煬頃� 牍勳毄鞚� 靷�鞐� 鞖挫榿瓿� 甏�霠�鞚� 鞛堨溂氅� 鞝滍拡鞚� 氤搓磤頃橁赴 鞙勴暅 彀疥碃 鞛勲寑, 氤错棙, 觳�甑�靹�, 鞛�瓿� 靻岉攧韸胳洦鞏� 霌膘澊 韽�頃�霅╇媹雼�.

3. 鞗愴晿電� 鞚挫澋 毵堨�勳潉 韺岇晠頃橃劯鞖�

攴�頃橃潣 瓴办爼 鞚挫湦韽� 韺愲Г頃橂姅 鞝滍拡, 鞐呹硠 霃欗枼, 頃措嫻 瓿店皠鞚� 韽夑窢 臧�瓴╈棎 霐半澕 雼る�呺媹雼�. 鞚挫澋 毵堨�勳潃 攴�頃橁皜 氚涥矊 霅� 臧� 韺愲Г鞚� 氚彪秳鞙�鞛呺媹雼�. 瓿奠爼頃橁碃 順勳嫟鞝侅澑 鞚挫澋 毵堨�勳潉 瓴办爼頃橁赴 鞙勴暣 靻岆Г鞐呾泊臧� 攴�頃橃檧 臧欖潃 鞝滍拡鞐� 雽�頃� 歆�攵堩暊 鞚橅枼鞚� 鞛堧姅 韽夑窢 臧�瓴╈棎 雽�頃� 臁办偓頃橂姅 瓴冹澊 膦嬱姷雼堧嫟.

鞚� 靹� 臧�歆� 靾橃箻臧� 鞛堨溂氅� 雼れ潓 瓿奠嫕鞚� 靷�鞖╉晿鞐� 鞝滍拡鞚� 霃勲Г 臧�瓴╈潉 瓿勳偘頃� 靾� 鞛堨姷雼堧嫟.

霃勲Г臧�毳� 靹れ爼頃� 霑� 瓿犽牑頃挫暭 頃� 靷�頃�

霃勲Г 臧�瓴╈潉 瓴办爼頃� 霑� 攴�頃橁皜 鞖挫榿頃橁碃 鞛堧姅 鞁滌灔鞚� 臁办偓頃橂姅 瓴冹澊 欷戩殧頃╇媹雼�. 鞛愳嫚鞚� 鞚挫澋 毵堨�勳潉 鞐茧憪鞐� 霊愱碃 雼れ潓 靷�頃�鞚� 韺岇晠頃挫暭 頃╇媹雼�.

• 攴�頃橃潣 瓿犼皾 旮半皹
• 攴�頃橃檧 臧欖潃 鞝滍拡鞐� 歆�於滍晿電� 旮堨暋
• 瓴届焷鞐呾泊臧� 鞚� 鞝滍拡鞐� 雽�頃� 觳�甑�頃橂姅 旮堨暋
• 鞁滌灔 霃欗枼(順勳灛 氚� 鞓堨儊 霃欗枼)
• 霃勲Г臧赌瓴╈��靾�(巩措柣瓴� 鞝滌“ 甏�鞝愳棎靹� 氤� 霑�)

斓滌�� 瓿犼皾瓿� 鞖挫榿 欷戩澑 鞁滌灔鞐� 雽�頃� 斓滊寑頃� 毵庫澊 鞎岆┐ 瓿奠爼頃橂┐靹滊弰 靾橃澋靹� 鞛堧姅 臧�瓴╈潉 瓴办爼頃橂姅 雿� 霃勳泙鞚� 霅╇媹雼�.

霃勲Г 臧�瓴� 毂呾爼 氚╇矔

臧�鞛� 鞚茧皹鞝侅溂搿� 靷�鞖╇悩電� 霊� 臧�歆� 霃勲Г 臧�瓴� 毂呾爼 氚╇矔鞚� 雼れ潓瓿� 臧欖姷雼堧嫟.

彀�氤勴檾霅�/靾橃殧 臧�瓴� 毂呾爼

鞐�&苍产蝉辫;ROI 斓滌爜頇� (韴�鞛愳垬鞚惦��)鞐� 鈥嬧�嬰敯霛� 毵庫潃 霃勲Г鞐呾瀽電� 鞛愳嫚鞚� 韺愲Г頃橂姅 鞝滍拡鞐� 雽�頃� 靾橃殧毳� 瓿勳偘頃橃棳 彀�氤勴檾霅� 臧�瓴� 毂呾爼 鞝勲灥鞚� 靷�鞖╉暕雼堧嫟.

鞚措煬頃� 臧�瓴� 毂呾爼 鞝勲灥鞚� 靻岆箘鞛� 靾橃殧鞕� 鞁滌灔 靾橃毄鞚� 鞝滍拡 臧�瓴╈潉 瓴办爼頃滊嫟電� 氙快潓鞚� 霐半�呺媹雼�. 靾橃殧鞕� 靾橃毄鞚� 頃措嫻 歆�鞐�鞚� 順勳灛 霃欗枼, 瓿勳爤 頀堧�� 氚� 瓴届焷瓿� 歆侅爲鞝侅澑 甏�霠�鞚� 鞛堨姷雼堧嫟.

彀�氤勴檾霅� 臧�瓴� 霕愲姅 靾橃殧 臧�瓴� 毂呾爼鞚� 鞙勴暣靹滊姅 霃勲Г鞐呾瀽臧� 靻岆Г鞐呾瀽臧� 歆�攵堩晿電� 旮堨暋鞙茧�� 鞐�鞝勴瀳 鞚挫澋鞚� 鞏混潉 靾� 鞛堧嫟電� 鞝愳潉 鞎岅碃 瓿奠爼頃橂嫟瓿� 氚涭晞霌れ澕 靾� 鞛堧姅 臧�瓴╈潉 靹れ爼頃挫暭 頃╇媹雼�.

頋§垬 臧�瓴�

頋§垬臧�瓴╈潃 鞙勳棎靹� 鞏戈笁頃� 鞝勲灥鞚挫瀽 瓿奠嫕鞙茧��, 鞝滍拡瓿� 甏�霠�霅� 氇�霌� 牍勳毄鞚� 齑濎暋鞚� 霃勲Г臧�鞐� 韽�頃�霅╇媹雼�.

頋§垬臧�瓴╈潃 瓿勳偘頃橁赴 靿�鞖半┌ 鞚挫牅 毵� 鞁滌灔鞐� 韺愲Г毳� 鞁滌瀾頃� 霃勲Г鞐呾瀽鞐愱矊 頉岆キ頃� 臧�瓴� 鞝勲灥鞛呺媹雼�.

歆�旮� 靹标车鞝侅澑 霃勲Г 靷�鞐呾潉 鞁滌瀾頃� 氤挫劯鞖�

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• 霃勲Г 靷�鞐呾潉 鞁滌瀾頃橂姅 氚╇矔
• 霃勲Г 霛检澊靹检姢毳� 鞏浑姅 氚╇矔
• 霃勲Г臧�電� 氍挫棁鞛呺媹旯�