{"id":14916,"date":"2017-04-18T17:03:26","date_gmt":"2017-04-18T13:03:26","guid":{"rendered":"https:\/\/www.ecwid.com\/?p=14916"},"modified":"2024-08-15T15:34:27","modified_gmt":"2024-08-15T11:34:27","slug":"how-to-find-the-best-place-for-your-pop-up-store","status":"publish","type":"post","link":"https:\/\/www.ecwid.com\/blog\/how-to-find-the-best-place-for-your-pop-up-store.html","title":{"rendered":"How to Find the Best Place for Your Pop-Up Store"},"content":{"rendered":"
If you\u2019ve been looking for a way to increase brand awareness<\/a>, test new markets, engage customers, and generate revenue, you\u2019ve probably been considering a If the decision to do a Things like:<\/p> In this post, we\u2019ll explore the nuances of finding the ideal place for your When it comes to checking out potential spaces, you have a few different options to consider. Think about the goals of your If you\u2019re looking to tap into a specific set of customers, hosting a This is good news for the store owner, For example:<\/b> Online jewelry retailer Natalie Borton partnered with female fashion retailer Madewell<\/a> for a special This helped Madewell get more foot traffic as Borton was able to spread the word about the event to her local following, and Madewell\u2019s shoppers got the chance to be introduced to a new designer, too. Source: thoughtsbynatalie.com<\/p><\/div><\/p> Best for:<\/b> This option makes a lot of sense if you\u2019re working with a small budget, don\u2019t need a large space for your products, and if you\u2019re looking to attract an existing retailer\u2019s demographic of shoppers.<\/p> Malls and shopping centers make sense for a In these locations, you can often either rent a kiosk or booth in the mall\u2019s high traffic central zone or sometimes, you can do a limited time store setup in a retail space<\/a> that\u2019s been vacant for a while.<\/p> For example:<\/b> Online retailer Modcloth<\/a> experimented with renting out vacant space in a shopping center in late 2016 by offering limited time Source: www.denverpost.com<\/a><\/p><\/div><\/p> Best for:<\/b> Renting space within a mall or shopping center makes sense if you have a lot of product and if you want a standalone selling space that you don\u2019t have to share.<\/p> Kiosks are cheaper than With the right permits, some brands find that busy outdoor spaces make ideal places for their For example:<\/b> Online beauty subscription box<\/a> retailer BirchBox<\/a> tested this method in multiple spaces around the US, but they took things a step further: Along with products, they offered passersby an experience. Manicures, astrology readings, and other beauty perks were offered to customers who stopped by.<\/p> Source: blog.hubspot.com<\/a><\/p><\/div><\/p> Keep in mind that for this option, adding an experience element is a good idea, as it gives people an extra reason to stop and look around at your outdoor It\u2019s not likely that a mall or shopping center will permit you to host your own If you decide to add the experience element, think about what Best for:<\/b> Outdoor Let\u2019s do a quick recap of these three venues and what they\u2019re best for:<\/p> Maybe at this point you\u2019re thinking, Okay, but where do I even start looking for Rather than going with the first location option that comes your way, you\u2019ll want to be sure and evaluate several different possibilities based on price, location, and partnership opportunities. There are a few ways to kick off this Aside from these The convenient interface of www.thestorefront.com<\/a><\/p><\/div><\/p> From here, put together a running list of potential locations with the pros and cons of each space. Next, you\u2019ll start thinning down this list to figure out which option is the best one for your Start the evaluation process by making a pros and cons list and looking at a few different factors that can help determine which is the best option for you and your brand.<\/p> Budget:<\/b> Different spaces will have different costs associated with them, so be sure that your investment in a Target Audience:<\/b> Choose the space that\u2019s most likely to bring you your target customers, that has complementary retailers nearby, and that would pull foot traffic.If the space isn\u2019t likely to be visited by one of your target personas, it\u2019s probably not a good option.<\/p> Space:<\/b> Depending on the size and type of your products, you may need a little or a lot of space to stock your Logistics & Safety:<\/b> In order for your store to be successful, you should also consider how the logistics and security of different spaces will contribute to your store. Look for:<\/p> With a narrowed down list and one or two highly viable options, you can start to move ahead and make sure you have the appropriate permits, licenses, and permissions to put your Before you move too far ahead, there are a few important legal documents and permissions you\u2019ll need to make sure your A business license:<\/b> See if the state or city requires you to have a business license or registration<\/a>, and make sure your filing is Special license\/permit for your product type:<\/b> If you\u2019re selling a product with regulations (alcohol, food<\/a>, etc.), you may need special permits to sell in your
Weigh the Options<\/h2>
Space within another store<\/h3>
Shopping Centers<\/h3>
Outdoor
Pinpoint Realistic
List the Pros and Cons<\/h2>
Know Legal Requirements for