{"id":59383,"date":"2022-10-15T10:17:43","date_gmt":"2022-10-15T06:17:43","guid":{"rendered":"https:\/\/www.ecwid.com\/?p=59383"},"modified":"2024-07-02T10:27:07","modified_gmt":"2024-07-02T06:27:07","slug":"action-figure-market-overview","status":"publish","type":"post","link":"https:\/\/www.ecwid.com\/blog\/action-figure-market-overview.html","title":{"rendered":"Action Figure Global Market Overview"},"content":{"rendered":"<p>With a&nbsp;total value of&nbsp;$9&nbsp;billion in&nbsp;2021, the&nbsp;global market for&nbsp;action figure toys is&nbsp;on&nbsp;an&nbsp;upward trajectory and&nbsp;will most likely be&nbsp;worth more than $15.3&nbsp;billion by&nbsp;2031. The <a href=\"https:\/\/www.alliedmarketresearch.com\/action-figure-toys-market-A17099\" target=\"_blank\" rel=\"nofollow noopener\"><nobr>Asia-Pacific<\/nobr> region has a&nbsp;strong potential to&nbsp;dominate this growing sector<\/a> during this period as&nbsp;well.<\/p> <p><div class=\"ecwid-blog-subscribe-form\">  <form name=\"ecwid-blog-subscribe-form--960033840\" id=\"ecwid-blog-subscribe-form--960033840\" action=\"#\" method=\"post\">   <div class=\"ecwid-blog-subscribe-form__title\">How to&nbsp;sell online<\/div>   <div class=\"ecwid-blog-subscribe-form__descr\">Tips from <nobr>e-commerce<\/nobr> experts for&nbsp;small business owners and&nbsp;aspiring entrepreneurs.<\/div>   <div class=\"ecwid-blog-subscribe-form__block\">    <div class=\"ecwid-blog-subscribe-form__element\">     <input type=\"text\" value=\"\" name=\"email\" class=\"ecwid-blog-subscribe-form__email\" placeholder=\"Your email\" required=\"true\" data-formid=\"960033840\" \/>     <div class=\"ecwid-blog-subscribe-form__btn-block btn-block\">      <button type=\"submit\" name=\"subscribe\" class=\"ecwid-blog-subscribe-form__btn btn gtm-track btn-black btn-large\" data-name=\"blogSubscribeButtonClick\" data-place=\"formInBlogPost\">Subscribe<\/button>     <\/div>    <\/div>    <div class=\"ecwid-blog-subscribe-form__error-label\">Please enter a&nbsp;valid email address<\/div>    <div class=\"ecwid-blog-subscribe-form__gdpr\">     <input type=\"checkbox\" name=\"gdpr\" class=\"ecwid-blog-subscribe-form__gdpr-checkbox\" id=\"ecwid-blog-subscribe-form-gdpr-checkbox--960033840\" \/>     <label class=\"ecwid-blog-subscribe-form__gdpr-label\" for=\"ecwid-blog-subscribe-form-gdpr-checkbox--960033840\">I&nbsp;consent to&nbsp;receive 黑料门 Newsletter. I&nbsp;can unsubscribe anytime.<\/label>    <\/div>   <\/div>  <\/form> <\/div><\/p> <h2>Geography and&nbsp;Demographics<\/h2> <p>The action figures toy market is&nbsp;one of&nbsp;the&nbsp;most rewarding businesses in&nbsp;the&nbsp;world. One of&nbsp;its key features being that it&nbsp;offers an&nbsp;impressive return on&nbsp;<nobr>investment\u2014with<\/nobr> <a href=\"https:\/\/www.ecwid.com\/blog\/retail-price.html\">average retail prices<\/a> nearly doubling wholesale costs! Thus, this profitable industry continues to&nbsp;grow and&nbsp;thrive.<\/p> <p>The <nobr>Asia-Pacific<\/nobr> region presents an&nbsp;abundant opportunity for&nbsp;market players to&nbsp;generate substantial growth. The massive population accompanied by&nbsp;the&nbsp;growing disposable income of&nbsp;consumers fosters a&nbsp;rich environment for&nbsp;businesses to&nbsp;expand their customer base and&nbsp;widen their geographical outreach. Consequently, manufacturers are now directing more attention towards this area in&nbsp;order to&nbsp;capitalize on&nbsp;these potential profits.<\/p> <p>Also, by&nbsp;2030, Latin American nations, such as&nbsp;Brazil, will be&nbsp;ripe for&nbsp;exploration due to&nbsp;government regulations that facilitate privatization and&nbsp;the&nbsp;elimination of&nbsp;illegitimate competition and&nbsp;counterfeiting of&nbsp;toys.<\/p> <p>We&nbsp;can expect to&nbsp;see an&nbsp;increase in&nbsp;the&nbsp;number of&nbsp;children over the&nbsp;coming years, creating a&nbsp;positive influence on&nbsp;market growth. As&nbsp;statistics indicate, <a href=\"https:\/\/www.statista.com\/statistics\/265759\/world-population-by-age-and-region\/\" target=\"_blank\" rel=\"nofollow noopener\">approximately 25.6% of&nbsp;the&nbsp;global population is&nbsp;below 15&nbsp;years old<\/a><nobr>\u2014making<\/nobr> this segment a&nbsp;substantially large consumer base and&nbsp;opening up&nbsp;tremendous opportunities for&nbsp;growth.<\/p> <p><div id=\"attachment_59384\" style=\"width: 1010px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-59384\" loading=\"lazy\" class=\"size-full wp-image-59384\" src=\"https:\/\/don16obqbay2c.cloudfront.net\/wp-content\/uploads\/statistic_id265759_world-population-by-age-and-region-2022-1-1676269965.png\" alt=\"population by region\" width=\"1000\" height=\"743\" srcset=\"https:\/\/don16obqbay2c.cloudfront.net\/wp-content\/uploads\/statistic_id265759_world-population-by-age-and-region-2022-1-1676269965.png 1000w, https:\/\/don16obqbay2c.cloudfront.net\/wp-content\/uploads\/statistic_id265759_world-population-by-age-and-region-2022-1-1676269965-380x282.png 380w, https:\/\/don16obqbay2c.cloudfront.net\/wp-content\/uploads\/statistic_id265759_world-population-by-age-and-region-2022-1-1676269965-768x571.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><p id=\"caption-attachment-59384\" class=\"wp-caption-text\">Proportion of&nbsp;the&nbsp;age group by&nbsp;region<\/p><\/div><\/p> <p>Especially within developing nations such as&nbsp;India and&nbsp;China, where there\u2019s an&nbsp;expanding young population driving high demand for&nbsp;toys; particularly in&nbsp;the&nbsp;<nobr>Asia-Pacific<\/nobr> region.<\/p> <h2>Material Type<\/h2> <p>The <strong>plastic material<\/strong> action figure toys segment had the&nbsp;biggest share of&nbsp;the&nbsp;market and&nbsp;is&nbsp;expected to&nbsp;maintain that position throughout the&nbsp;forecast period, regardless of&nbsp;material type.<\/p> <p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-59385\" src=\"https:\/\/don16obqbay2c.cloudfront.net\/wp-content\/uploads\/action-figures-by-material-1-1676270274.png\" alt=\"action figures by material (1)\" width=\"930\" height=\"444\" srcset=\"https:\/\/don16obqbay2c.cloudfront.net\/wp-content\/uploads\/action-figures-by-material-1-1676270274.png 930w, https:\/\/don16obqbay2c.cloudfront.net\/wp-content\/uploads\/action-figures-by-material-1-1676270274-380x181.png 380w, https:\/\/don16obqbay2c.cloudfront.net\/wp-content\/uploads\/action-figures-by-material-1-1676270274-768x367.png 768w\" sizes=\"(max-width: 930px) 100vw, 930px\" \/><\/p> <p>As&nbsp;an&nbsp;economical, sanitary, and&nbsp;durable material for&nbsp;toy production, plastic is&nbsp;the&nbsp;perfect choice. It&nbsp;enables toymakers to&nbsp;create figures of&nbsp;virtually any&nbsp;shape or&nbsp;size that can ignite children\u2019s imaginations. In&nbsp;addition, manufacturers are increasingly opting for&nbsp;sustainable actions when making plastic action figure toys.<\/p> <h2>Age Group<\/h2> <p>In&nbsp;2021, the&nbsp;<nobr>5-10<\/nobr>&nbsp;years age group was estimated at&nbsp;$3.6&nbsp;billion and&nbsp;is&nbsp;expected to&nbsp;reach an&nbsp;impressive value of&nbsp;nearly $6&nbsp;billion by&nbsp;2031&nbsp;with a&nbsp;compound annual growth rate (CAGR) of&nbsp;5.1% from <nobr>2022-2031.<\/nobr><\/p> <p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-59386\" src=\"https:\/\/don16obqbay2c.cloudfront.net\/wp-content\/uploads\/action-figures-by-age-1676270300.png\" alt=\"action figures by age\" width=\"920\" height=\"445\" srcset=\"https:\/\/don16obqbay2c.cloudfront.net\/wp-content\/uploads\/action-figures-by-age-1676270300.png 920w, https:\/\/don16obqbay2c.cloudfront.net\/wp-content\/uploads\/action-figures-by-age-1676270300-380x184.png 380w, https:\/\/don16obqbay2c.cloudfront.net\/wp-content\/uploads\/action-figures-by-age-1676270300-768x371.png 768w\" sizes=\"(max-width: 920px) 100vw, 920px\" \/><\/p> <p>As&nbsp;kids get older, they not only appreciate playing computer games but also having their friends over for&nbsp;playful activities like sports, card and&nbsp;board games. Of&nbsp;course, who could forget the&nbsp;beloved action figure toys?<\/p> <h2>Gender<\/h2> <p>The boys related toys segment is&nbsp;currently dominating the&nbsp;market and&nbsp;will continue to&nbsp;do&nbsp;so&nbsp;in&nbsp;the&nbsp;foreseeable future. The heightened demand for&nbsp;unique action figures among boys has been a&nbsp;key contributor to&nbsp;this trend\u2019s growth trajectory.<\/p> <p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-59387\" src=\"https:\/\/don16obqbay2c.cloudfront.net\/wp-content\/uploads\/action-figures-by-gender-1676270329.png\" alt=\"action figures by gender\" width=\"920\" height=\"445\" srcset=\"https:\/\/don16obqbay2c.cloudfront.net\/wp-content\/uploads\/action-figures-by-gender-1676270329.png 920w, https:\/\/don16obqbay2c.cloudfront.net\/wp-content\/uploads\/action-figures-by-gender-1676270329-380x184.png 380w, https:\/\/don16obqbay2c.cloudfront.net\/wp-content\/uploads\/action-figures-by-gender-1676270329-768x371.png 768w\" sizes=\"(max-width: 920px) 100vw, 920px\" \/><\/p> <p>However, the&nbsp;quickly expanding working population in&nbsp;developing countries has elevated spending on&nbsp;action figure toys that look and&nbsp;feel desirable.<\/p> <h2>Distribution Channels<\/h2> <p>Specialty stores make up&nbsp;the&nbsp;dominant portion of&nbsp;the&nbsp;market share due to&nbsp;their focus on&nbsp;distributing international and&nbsp;<a href=\"https:\/\/www.ecwid.com\/blog\/white-label-vs-private-label.html\">private label brands<\/a>. The retail industry\u2019s advancement, consumer trends, and&nbsp;betterment in&nbsp;living standards worldwide have led to&nbsp;fresh retail formats being established.<\/p> <p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-59388\" src=\"https:\/\/don16obqbay2c.cloudfront.net\/wp-content\/uploads\/action-figures-by-distribution-channel-1676270351.png\" alt=\"action figures by distribution channel\" width=\"920\" height=\"445\" srcset=\"https:\/\/don16obqbay2c.cloudfront.net\/wp-content\/uploads\/action-figures-by-distribution-channel-1676270351.png 920w, https:\/\/don16obqbay2c.cloudfront.net\/wp-content\/uploads\/action-figures-by-distribution-channel-1676270351-380x184.png 380w, https:\/\/don16obqbay2c.cloudfront.net\/wp-content\/uploads\/action-figures-by-distribution-channel-1676270351-768x371.png 768w\" sizes=\"(max-width: 920px) 100vw, 920px\" \/><\/p> <p>Even though the&nbsp;current proportion of&nbsp;online sales is&nbsp;low, this sales channel still has tremendous potential for&nbsp;merchants. Especially in&nbsp;terms of&nbsp;reselling.<\/p> <h2>Region<\/h2> <p>With a&nbsp;38.7% market share, North America is&nbsp;the&nbsp;ultimate leader in&nbsp;action figure toys worldwide in&nbsp;2021! This area has seen an&nbsp;influx of&nbsp;major players broadening their retail presence on&nbsp;a&nbsp;global scale to&nbsp;further solidify this dominance.<\/p> <p>In&nbsp;2019, Amazon, Walmart and&nbsp;Target have greatly expanded their toy selection and&nbsp;intensified their promotional campaigns.<\/p> <p>The highly competitive action figure toys market is&nbsp;comprised of&nbsp;notable industry players such as&nbsp;Hasbro Inc., Mattel Inc, Lego System A\/S, Spin Master, Bandai Namco, McFarlane Toys, National Entertainment Collectibles Association (NECA), Hot Toys, Square Enix and&nbsp;Kotobukiya.<\/p> <h2>Closing<\/h2> <p>Action figure market is&nbsp;growing. Due to&nbsp;the&nbsp;low investment barrier the&nbsp;<a href=\"https:\/\/www.ecwid.com\/blog\/selling-action-figures-online.html\">business of&nbsp;selling action figures can be&nbsp;very profitable<\/a>. Especially if&nbsp;you sell them online. Want to&nbsp;start a&nbsp;side hustle or&nbsp;a&nbsp;serious business, 黑料门 can help you to&nbsp;launch your action figure online store in&nbsp;minutes.<\/p> <p><div class='banner-block'><div class='banner-block-img'><img src='https:\/\/don16obqbay2c.cloudfront.net\/wp-content\/uploads\/Action-figures_Sell-1643094152.png' \/><\/div>     <div class='banner-block-text '>       Do&nbsp;you sell action figures online? Create a&nbsp;free 黑料门 store and&nbsp;boost your revenue.<br\/><a class=\"btn btn-blue\" href=\"https:\/\/www.ecwid.com\/sell-action-figures-online\">Read more<\/a>     <\/div>     <\/div><\/p> <ul> <li><a href=\"https:\/\/www.ecwid.com\/blog\/selling-action-figures-online.html\"> Selling Action Figures Online: A&nbsp;Beginner\u2019s Guide<\/a><\/li> <li><a href=\"https:\/\/www.ecwid.com\/blog\/action-figure-market-overview.html\">Action Figure Global Market Overview<\/a><\/li> <li><a href=\"https:\/\/www.ecwid.com\/blog\/most-popular-action-figures-to-sell-online.html\">The Most Popular Action Figures To&nbsp;Sell Online<\/a><\/li> <li><a href=\"https:\/\/www.ecwid.com\/blog\/packing-and-shipping-action-figures.html\">Packing and&nbsp;Shipping Tips for&nbsp;Successfully Selling Action Figures Online<\/a><\/li> <\/ul> ","protected":false},"excerpt":{"rendered":"<p>Action figure market is&nbsp;growing. Due to&nbsp;the&nbsp;low investment barrier the&nbsp;business of&nbsp;selling action figures can be&nbsp;very profitable.<\/p> ","protected":false},"author":263586,"featured_media":59389,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_cbd_carousel_blocks":"[]","amp_status":"","_links_to":"","_links_to_target":""},"categories":[1],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecwid.com\/wp-json\/wp\/v2\/posts\/59383"}],"collection":[{"href":"https:\/\/www.ecwid.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecwid.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecwid.com\/wp-json\/wp\/v2\/users\/263586"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecwid.com\/wp-json\/wp\/v2\/comments?post=59383"}],"version-history":[{"count":5,"href":"https:\/\/www.ecwid.com\/wp-json\/wp\/v2\/posts\/59383\/revisions"}],"predecessor-version":[{"id":79532,"href":"https:\/\/www.ecwid.com\/wp-json\/wp\/v2\/posts\/59383\/revisions\/79532"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecwid.com\/wp-json\/wp\/v2\/media\/59389"}],"wp:attachment":[{"href":"https:\/\/www.ecwid.com\/wp-json\/wp\/v2\/media?parent=59383"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecwid.com\/wp-json\/wp\/v2\/categories?post=59383"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecwid.com\/wp-json\/wp\/v2\/tags?post=59383"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}